Download - Sm for play on
Using Social Media to Advance the Play
Movement
You’re in the…
#playon2010 session
Let’s play!
Quick Survey
Who knows?
Using Social Media to Advance the Play
Movementwith
Kerala Taylor Beth KimberlyManager, Social Media ManagerOnline Content & OutreachKaBOOM! Playworks
Agenda
•Game & Introduction•From the expert•Case Studies•Tips•Steps•Small Groups•Close
Beth Kanter
Social Media Diagram
We want results!
Work online can create results offline.
We’d like to advance the play movement by:• Increasing playtime in schools• Adding playspaces/play in our communities• Getting kids playing outdoors• Seeing and hearing others (schools,
community, government) acknowledge,
or even promote, the value of play
Free Range Kids
Lenore Skenazy
Park-A-Day Summer Challenge
Defend Adventure Playground
Active Kids Club
Recess example
TipsLenore: connect to other bloggers, use controversy to your
advantage
Park-A-Day: share your story, use establish networks
Defend Adventure Playground: find like-minded folks, utilize
the help of local and far
Active Kids Club: share offline adventure online to increase
the community, let others share the power
Recess: use online efforts to mobilize the community
Steps
1) Try it out. Listen!
2) Join the conversation—networks,
comments, retweets, replies.
3) Create valuable content.
4) Mobilize both online and offline!
GroupsWhat’s your goal?Ex: Organize a play day, increase recess minutes, create a new play
space, organize an outdoor playgroup, show your city council
that play matters
What tools will help? You can only pick 1-3!Ex: Facebook, Twitter, LinkedIn, Ning, blogging, an network we
mentioned or you know about
Identify 5-10 steps to make it work!Ex: Hold community meetings, guest post on others blog, write a
letter to the editor
Kerala Taylor Beth Kimberly
[email protected] [email protected]
http://kaboom.org http://playworks.org
Thank you!
Look for these slides and more
on http://playon2010.org