Download - Small Business Plan
DANA HOGANTHEREASA STEWART
DALLAS DOOLEY
Small Business Plan
DTD Primary and Urgent Care Clinic
Because your healthcare needs don’t always happen between 9am and 5pm
Executive Summary
PurposeDevelop a business plan for the
development of a new primary care/urgent care clinic in Atchison Kansas and the surrounding areas
Executive Summary
Analysis Market Analysis conducted using online information and
personal interviews to determine gap in provider coverage There is only one private practitioner in Atchison, all other were
associated with the medical clinic that is part of the Atchison Hospital.
Besides the Atchison Hospital, there are no clinics open past 7pm Combined population of roughly 15,000 people 2007 report showed that 75% of ER visits from the Atchison
community were for non-emergent care needs delivered to people younger than 21 years of age
Benadictine has 1502 student North Kansas Tech Center has 368 Top two diagnoses in the ER are acute pharyngitis and unspecified
otitis media
Business Description
DTD Primary and Urgent Care Clinic LLC Located in Atchison, Ks
DTD Primary and Urgent Care Clinic
Owned by D. Dooley FNP, T. Stewart FNP, D. Hogan FNP
Consulting Physician Dr. Ann Sokalsaki Will develop and annually review protocols Will NOT see patient’s in DTD Clinic
Primary Care Clinic with Urgent Care Extended evening hours for Urgent Care needs People of all ages will be able to be seen in the clinic Office hours will be Monday-Sunday 7am-Midnight With Holiday hours being 9am-7pm
DTD Primary and Urgent Care Clinic
DTD Primary Care and Urgent Care Clinic 4 Bed Unit Operating for PCP and UC Needs
7am- 5pm : 3 PCP Beds & 1 UC Bed
5pm-Midnight: 4 UC Beds
With a large radiology and procedures room available for all patients
Lease Information
Financial Plan
Building Rent $1800 /month, with the 1st six months free Build out will cost varies
Market Plan
DTD Primary and Urgent Care Clinic
List of Services
Primary Care Urgent Care
Minor Emergency Care Treat minor illnesses
Immunizations Medical Screens and Physicals Well Child Checks Education and Health Maintenance Well Women/Well Men Exam
DTD Primary and Urgent Care Clinic
Staffing: Nurse Practitioners
3 Full time (40-60 hrs./wk.) LPN
2 Full time (40hrs/wk.) 2 Part time (16 hrs./wk.)
Office Staff 3 Full Time (40 hrs./wk.)
PP 01/01/12 thru 01/07/12 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1/1/2012 1/2/2012 1/3/2012 1/4/2012 1/5/2012 1/6/2012 1/7/2012
Provider Dallas Dooley, ARNP AM AM PM PMDana Hogan, ARNP AM AM AM AM AMThereasa Stewart, ARNP * PM PM PM PM PM
Nursing staff
Sally Smith, LPN 0700-1530 0700-1530 0700-1530 0700-1530 0700-1530
Paula Jones, LPN * 0700-1530 0700-1530
Tyler Anderson, LPN 1530-2400 1530-2400 1530-2400 1530-2400 1530-2400
Jamie Jennson, LPN 1530-2400 1530-2400
Office staff
Joyce Miller 0700-1530 0700-1530 0700-1530 0700-1530 0700-1530
Glen Johnson 1530-2400 1530-2400 1530-2400 1530-2400 1530-2400
Stacey Erikson 1530-2400 0700-1530 0700-1530 1530-2400
PRN staff Christine Walker, LPNSharity Perry, LPNJosh Freebird, LPN
On-Call staff *
Our Goal
Improve medical care to people of the Atchison community
Provide Primary Care medical supportProvide Urgent Care Clinic, with extended hours
until Midnight 7 days a weekProvide options to the people of AtchisonDecrease the demand placed on the Emergency
Department, and in turn decrease the time patient’s have to wait in the ER waiting rooms.
Addition of Radiology and Talyst Med Dispensing Unit within 3 years
Market Analysis
Target Market:
Primary Care and Urgent Care needs Serve the community of Atchison and the surrounding
communities within a 40-50 mile radius Provide extended hours for Urgent Care needs, along
with a full 8 hour day of Primary Care Clinic open daily
Extended hours will provide more options to Atchison citizens
Market Analysis
Competition Dr. Tayiem
Private Sector with 6 years of service
Atchison County Hospital 25 in-patient beds, 9 bed ER, 4 bed ICU
Atchison Community Health Department Open 3 hours a day 5pm-8pm
Atchison County Health Clinic
Market Analysis
Strengths of DTD Primary Care and Urgent Care Location- Highly traveled road Longer Hours Weekends, Nights and Holidays New Graduates, new technology, fresh ideas Cheaper than the ER Various backgrounds of experience
Weakness of DTD Primary Care and Urgent Care Lack of connection to the community Building business with no clientele New Graduates- lack of experience No reputation in the community
Market Analysis
Environment Factors to affect our services
Healthcare reform Economic trends Atchison citizen’s money to spend on healthcare Unemployment rates of Atchison community
Legal Aspects Ability for the ARNP to practice solo Malpractice Lawsuits/Liability
Marketing Plan
Description As discussed earlier in the PPT
Comparison Experienced new graduate Nurse Practitioner with
knowledge in modern technology Open longer than any other clinic in town, besides the
ER Provide Primary Care along with Urgent Care to our
clientele Immediate Medication Dispensing
Market Plan
Disadvantages to DTD
Lack of Radiology Services Lack of Specialty Affiliation (Ortho, OB, Oncology) Limited rooms due to size constraints Lack of connection with the community
Market Plan
Image Provide affordable healthcare to the people of
Atchison Strive to run a customer-oriented business, and
provide our clients the highest level of care possible Convenience to the clients Easily accessible to the public Open door policy
Market Plan
Pricing 30% on medical supplies such as dressings, splints etc
DME that is obtained through the clinic will have a mark up for 45% this will provide the additional resources for application, education and continued follow up through the acclamation/adjustment phase
After hour services (after 6 pm) these will be at a 5% higher rate than normal office visit fees.
Promotion
Types of Advertisement Newspaper Radio Yellow Pages Internet Site Billboards Mail Flyers
Advertisement and Promotion
Ability to meet and exceed the healthcare needs of the Atchison Community
Open “after hours” to care for your healthcare needs
Safe and Dependable Healthcare
Ability to provide healthcare services to all ages
Finances
Start Up Costs Please Refer to Your Hand Out
Statement of Cash Flows Please Refer to Your Hand Out
Income Statement Please Refer to Your Hand Out
THANK YOU FOR ALLOWING US TO PRESENT OUR BUSINESS PLAN TO YOU
TODAY
Thank You