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Smokefree Ordinances on a
Shoestring Budget
Mary E. Ballard, MPANew Mexico Department of Health
Tobacco Use Prevention and Control505-528-5110
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TIPS FOR SUCCESS Educate! Educate! Educate! Recognize there is a community
need. Recognize that the community is
ready for an ordinance. Get the right people to participate
in and back your coalition.
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SMOKEFREE ORDINANCES:
MAKING THE CASE Tobacco Free Las Cruces
Coalition (TFLCC) started in 1995 and continues today.
Includes health officials, experts in tobacco control, concerned citizens, law enforcement, students/interns and veterans.
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Making the Case…Las Cruces, NM
Portions of restaurants smokefree –1997
All restaurants smokefree – 1999 Bingo halls and bowling alleys
smokefree - 2001 Expanded to include 50 feet from
entrances and exits of any city owned, leased or utilized building
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Current Challenges Confusing because penalty
section is different from the rest of municipal code book
Contains significant loopholes exploited by the opposition (i.e. employee lounges and ashtrays)
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Expanding Our Efforts…
El Paso, TX Several years of secondhand
smoke education before the push for the ordinance
TFLCC met with El Paso Health Officials/local coalition to begin dialogue for an ordinance (Jan. 2001)
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Expanding Our Efforts…
El Paso, TX TFLCC’s success with bingo parlors
and bowling alleys in NM enhances El Paso’s confidence to get a comprehensive ordinance (Feb. 2001)
TFLCC meets with El Paso Restaurant Assoc. to encourage them to go smokefree voluntarily (March 2001)
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Budget…
Direct funding support consisted of staff time and minimal mileage to and from meetings in NM and TX.
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Budget…
Recruiting a strong, committed and passionate volunteer base is crucial.
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COMPREHENSIVE APPROACH
Ordinances that include the total facility as opposed to portions
Easier to educate, pass and enforce in the community
Possible with the right mix of education, support, community readiness and informed policy makers.
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Making the Case…Doña Ana County,
NM The only truly comprehensive
smokefree ordinance in NM! Covers bars, truck stops, SNM
State Fair, public parks and 50 feet from where any employee might work (e.g. outside patios, concession stands, etc.)
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Making the Case… DAC Ordinance Rationale
El Paso Comprehensive Smokefree Ordinance passed - June 2001
Using that momentum and proximal geographic location of El Paso and DAC, dialogue began between the TFLCC and DAC Commissioners.
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Making the Case…The Process
A Champion was identified and educated
County Attorney became involved and developed a draft ordinance
Provided complete 100% protection under the law for all employees in DAC
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Making the Case…The Process Continued
County Sheriff was very supportive as the enforcing entity
In a typically very contentious commission, a comprehensive ordinance unanimously passed on February 14, 2002
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Budget…
Again, staff time and dedicated volunteers were essential to getting the message to elected officials
Some strategically placed media also supported the effort
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Linking Strategies
Meet one-on-one with city councilors, commissioners and the mayor
Phone Calls to elected officials from coalition members
Letters sent by constituents
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Linking Strategies…
Solicit the support of your City Attorney for things such as: Draft the Ordinance Legal Guidance Discuss Possible Barriers/Outcomes This position could be friend or foe
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Contact your City Clerk for information on:
City Council District Maps Transcripts of public input hearings Copy of City Charter Agenda of meetings General information
Linking Strategies…
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Linking Strategies…
Make friends* with City Hall staff for assistance with: Administrative Support Giving packets to each City
Councilor/Commissioner & Mayor Providing insight to process &
situations
*Value, appreciate, & support the staff. It is critical to the process
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Finding Your Champion Build a personal rapport with them Keep them in the loop on the process Educate them on the issues Be positive, supportive and
encouraging even when the chips are down
Inquire about needs that the coalition can fulfill
Address those needs in a professional and timely manner
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Challenges from the Battlefield
Politics, headlines, editorials and sound bites*
Threats from the opposition Least likely opposition Least likely supporters
*The Good, The Bad and the down right ugly!
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Budget…
Staff time Volunteers
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Know Your Opposition
The Greater Las Cruces Chamber of Commerce
Liquor Store Owners Local Bars “Switch-hitters” - Mayor was
initially supportive and then opposed improved measures
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“Chicken Little” Theory The opposition said that 30% of
their business would be reduced if the ordinance went into effect.
Only two members of the opposition gave testimony during commission meeting. They were both members of the
restaurant association.
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Working WITH the opposition
Always be professional Never loose your cool in public You control TV and radio interviews Always do your homework Get help from others For all policy endeavors—
Educate! Educate! Educate!
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Overall Outcome
Residents of El Paso, TX, Las Cruces, and Doña Ana County, NM are
covered by some form of smokefree ordinance.
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Overall Outcomes…
Regionally, over 1 million people
everyday have some form of protection from
exposure to secondhand smoke
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Final Thoughts… Let coalition members know that this
takes time and dedication on their part
Very little funding was available to support the direct efforts in our region
Use strategically placed statewide media campaigns to support the initiative
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Final Thoughts (cont.) … This has to be a concerted
effort by a diverse group. Make sure community is
ready for change. Persevere. You will get your
ordinance!