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no more tactics! just strategy with execution
Enterprise SEO
Enterprise SEO
infographics Spammer
Jordan Koene
@jtkoene
Enterprise SEO
SEO extraordinaire
Jordan Koene
@jtkoene
No More Tactics
Planning
Scalable
Why
Difficult to copy
Long Time Frame
Strategy
Doing
Within Reach
How
Easy to Copy
Short Time Frame
Tactics
BY @tomfishburne
BLOG NETWORKS
Still thinking about tactics!
CONTENT WITHOUT PURPOSE
DISREGARD FOR USERS
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What is Strategy? Isn't that just talking?
It is cultural
It is long term
It is good for the internet
Some level of innovation
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Execution, we are too slow!
Clear goals
Connect to Strategy
Measure what is important
Never be satisfied
Repeat and make better
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Results
Start without SEO
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Transition from Social to Search
Questions
Enterprise SEO
SEO extraordinaire
Jordan Koene
@jtkoene