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SoLoMoReinventing classic play patterns
Yahoo! P-CampOctober 22, 2011
Trivikram PrasadMoveableCode
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Company Background
MoveableCode is a 21st Century play company. We are creating new play products by combining the proven power of classic play with the magic of mobile technology.
Founded in 2009 India operations started in 2011 Team
Nicholas Napp – CEO (USA) Kevin Mowrer – CCO (USA) Trivikram Prasad – VP Product Engineering (India)
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SoLoMo
One more buzz word for us to learn!The new yellow pages of our generationSocial
Too many avenues to list…Local/Location
Relative in terms of distance and radiusMobile
Will be the premier digital device for a long time to come
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SoLoMo and MoveableCode
We believe SoLoMo is the future
We combine So-cial connectivity, LO-cation
play and MO-bile technology to give
adults and children the full benefit and power
of play
We target three types of ‘Play’ • Purely software• Purely hardware (toys)• Interaction between
hardware and software
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Patterns of Play
Attunement play
Body Play & Movement
Object Play
Social Play
Imaginative & Pretend Play
Storytelling-Narrative Play
Transformative-Integrative & Creative Play
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Play patterns visually
Attunement
Transformative-Integrative & Creative
Storytelling-NarrativeImaginative & Pretend
Social
ObjectBody Play & Movement
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SoLoMo Play‘Play’ is personal and something we want to share
The role of play has always been to help humans grow through fun.
We are building a mass of ‘niches’
Social sharing, location awareness, and mobile connectivity
We have a brand new ‘play and learn’ eBook for pre-readers and early readers where children will play with their favourite characters, build their own stories while growing their reading readiness
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The MO-bile AngleMobile devices are fast becoming the primary platform for household play
US Statistics (Mobile Playgrounds: Kids, Family & Mobile Play, PlayScience Report)
• 75% children (ages 2-13) have access to smart-phones• 50% have access to an iPod Touch• >25% have access to tablets• 33% (ages 10 – 13) have their own phone
Kids use smart phones more than any other digital device
Parents download 1-5 apps a month
Kids usually get new devices rather than used/handed-down
Kids are more likely also to have an iPod Touch
eReaders and eBooks are becoming prevalent
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The SO-cial angleCurrently most of the play is through single player games – phone passed back and forth
Parents are asking for more opportunities to play cooperatively with their kids
Smart Phones and tablets are currently seen as ‘neutral devices’ – kids and parents are looking for more engaging ways to play together and learn
Parents more likely to play multi-player games with their older children
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The LO-cal angleMobile devices important for learning – reinforcing academic concepts, learning new information and having an impact on a child’s future success
Parents of older children purchase app that
• Teach critical thinking• Problem Solving• Math• History
Parents of younger children purchase apps that focus on
• Literacy or reading• Art and creativity• Social-emotional skills• Healthy nutritional habits• Keeping children busy/occupied when traveling, waiting etc
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LO-cal in the Indian contextOn the cusp of the SoLoMo revolution (or is it evolution?)
Not just a point of interest on a Google map
Real power of engagement is still in-person
Power in numbers
Relevance to the Indian context
Unrealized potential in the ‘local’ scenario – not too many ‘play’ apps
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Closing
It all builds on human interactions and the human touch
SoLoMo will have a huge impact on the way consumers spend money and live their livesMakes the relationship with the customer very ‘sticky’ and ongoing
Customers are always engaged and always connected
SoLoMo experiences have to be even cooler and more seamless than the web‘Play’ applications need to empower children and adults alike to help them shape reality and learn from ‘Play’
The web is nowhere, SoLoMo is everywhere