Download - Soc med 10for10_2010
![Page 1: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/1.jpg)
Social Media for BusinessWaste of Time or Winning Ticket?
10 for 10 Series, Fredericksburg CofC
![Page 2: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/2.jpg)
![Page 3: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/3.jpg)
Do We Have Time For This?
![Page 4: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/4.jpg)
Riding Technology Waves
![Page 5: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/5.jpg)
Tip #1: Google Your Company
![Page 6: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/6.jpg)
Choices, Choices, Choices
![Page 7: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/7.jpg)
Have you heard this one?
•“Social media is a fad. Like CB Radio.”
•“Our CEO wants a blog.”
•“Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”
•“We need a Facebook fan page.”
•“Just put it out there, they will use it.”
•“Which of you whiny, ungrateful $#@ posted this?!”
![Page 8: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/8.jpg)
Tip #2: Check Into These
![Page 9: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/9.jpg)
Tip #3: Watch for Snake Oil
Apply Credibility Tests to Enthusiasts, Vendors
![Page 10: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/10.jpg)
Run Away!• “EVERY business needs a <Twitter> presence.”
• First you need a blog…• Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …
![Page 11: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/11.jpg)
More Like It• “Let’s see how traffic flows through your website.”
• “Who are your best customers?”• “Who are the opinion leaders in your industry?”
• “What are we trying to accomplish?”
• “What are you doing with eMail?”
• “Is your website ready for the traffic?”
![Page 12: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/12.jpg)
Tip #4: Website First
![Page 13: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/13.jpg)
Tip #5: Pick ONE Target First
• Employee collaboration
• Status updates
• Knowledge management
• Employee engagement
• Executive communications
•Word of Mouth Marketing
•PR
•Customer service
•Recruiting/HR
•Professional networking
Inside the company
Outside the company
![Page 14: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/14.jpg)
Tip #6: Let Your People Help
Don’t prevent your employees from participating
“Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another.
Companies cannot use social tools with their customers and not also allow their employees to utilize them.”
Jakob Nielsen, Nielsen Norman Group
![Page 15: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/15.jpg)
Tip #7: Create an Influence Map
![Page 16: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/16.jpg)
Tip #8: Communicate Guidelines
![Page 17: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/17.jpg)
Tip #9: Tell Your Stories •Re
•We were founded!
•The Geniuses who founded us!
•Our savvy investors got on board
•Our business is featured in WSJ
•Our business is featured on Oprah
•Our company goes public
•Our company is acquired!!!
![Page 18: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/18.jpg)
Tip #10: Maintain Your Pace
Check and participate:
•Water cooler times
•Not too much at once
•Once a week at least
![Page 19: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/19.jpg)
•Claim your profiles
•Be authentic - REAL
•Jump in and try it, small steps
•Have goals and a simple plan
•Pilot, fail fast
•Share juicy content
•Get help with training & strategy
•Make sure someone closes the loop
![Page 20: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/20.jpg)
Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: [email protected]
![Page 21: Soc med 10for10_2010](https://reader034.vdocuments.net/reader034/viewer/2022051413/5551291bb4c905b3598b4977/html5/thumbnails/21.jpg)
QUESTIONS & DISCUSSION
Thanks for inviting me!