Download - Social breakfast Universal Communication
![Page 1: Social breakfast Universal Communication](https://reader035.vdocuments.net/reader035/viewer/2022062613/5409fa2b8d7f72d24b8b45fe/html5/thumbnails/1.jpg)
# Social Media Breakfast
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# We build brandspeople want to work for.
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• Social on social media?• Trends in HR• Channels• Key points• Social needs?• Q&A
# Topics
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# Social on social media?
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# Employer Branding
Connected Candidates
Engaged Employees
Awareness & Recognition
Employer Brand Story
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# Long-term relationship
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# Engagement
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# Traffic
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# More candidates
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# Who am I?
@Ransbottyn
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# Trends in HR
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1. E-Volution
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2. Budget growth
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3. Referral
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4. Conversation Management
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5. Content Marketing
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6. Direct Messaging
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7. Google+
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# Channels
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# Socialnomics
http://www.youtube.com/watch?v=zxpa4dNVd3c
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http://www.medialaan.be/actualiteit/sociale-media/indruk-maken-op-je-dochter-doe-je-zo.html
# Facebook Tips
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# Facebook Advertising
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# Facebook Applications
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# Twitter Tips
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# Twitter Tips
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# Twitter Tools
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# LinkedIn Tips
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# Company Career Page & Jobslots
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# LinkedIn Advertising
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# Jobpostings & Jobslots
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# Inmail
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# Unknowns…
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# 10 Key points
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# Determine your Employer Brand DNA & Story
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Dominos Pizza: the storyhttps://www.youtube.com/watch?v=OhBmWxQpedI
# Determine your Employer Brand DNA & Story
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Knowledge
# Choose the right social media platform
Experience
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# Turn your employees into ambassadors
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# Create a content plan
10%5%
10%
10%
5%5%30%
10%
5%10%
Content types
Culture(self-)identificationhumans/emotionsAuthenticityinspiringSympathybrandedactuahumorinformation
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# Create a content plan
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# Interaction is most important ROI
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# Monitor & measure
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# See comments as an opportunity
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# Integrate with your website
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# Make it your culture
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# 10 Start today
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# Social needs?
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Define beginnings
Create visibility
Attract followers
Engage followers
Strengthen/ increase network
Analyse & redefine
# Step by step
Determine basics Create visibility Attract followers Engage followers Strengthen/enlarge network Analyse & redefine
Set up pages
Internal launch Monitoring & reporting
Content meetings en -plan
Internal & external campaignsStrategy, DNA & policy
1 2 3 4 5
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# Our services
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# Thank you & Stay in touch
Leen MartensAccount Director
Universal Communication+ 32 474 98 02 58
www.uc.be#ucww
@leenmartens1