Transcript
Page 1: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact”

#IBMSocialStudy

Page 2: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

define a social business as one that uses social technology to foster collaboration among customers, employees & partners

74%

Page 3: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

of enterprises plan to increase investments in social

Over the next 2 years

2 3

Page 4: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

deployed internal and

external collaboration

via mobile

64%

Page 5: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

use social networks to recruit talent 82%

Page 6: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

who have social analytics are still not using it 70%

Page 7: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

rely on employee advocates

to kick-start social adoption

43%

Page 8: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

have set enterprise systems

to default to social

capabilities

43%

Page 9: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

8% Just have an enterprise-wide social strategy, but they know it’s important…

45% plan to have one in

the next 2-3 years

of respondents

Page 10: Social Engagement: Insights from the 2014 IBM Center for Applied Insights study

What’s your social ambition?

http://www.ibm.com/ibmcai/socialstudy

#IBMSocialStudy


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