Insights from the 2014 IBM Center for Applied Insights study “Charting the Social Universe: Social Ambitions Drive Business Impact”
#IBMSocialStudy
define a social business as one that uses social technology to foster collaboration among customers, employees & partners
74%
of enterprises plan to increase investments in social
Over the next 2 years
2 3
deployed internal and
external collaboration
via mobile
64%
use social networks to recruit talent 82%
who have social analytics are still not using it 70%
rely on employee advocates
to kick-start social adoption
43%
have set enterprise systems
to default to social
capabilities
43%
8% Just have an enterprise-wide social strategy, but they know it’s important…
45% plan to have one in
the next 2-3 years
of respondents
What’s your social ambition?
http://www.ibm.com/ibmcai/socialstudy
#IBMSocialStudy
