WHY ADVERTISE?
Promote your
FACEBOOK content
using Analytics Kenneth Kwok
Managing Director
WHY ADVERTISE? WHY ADVERTISE?
awareness
Interactions
Discussion
WHY ADVERTISE? WHY ADVERTISE?
Engagement
WHY ADVERTISE? WHY ADVERTISE?
Conversion
WHY ADVERTISE? What Data tell us?
Organic REACH
Less than 5%
WHY ADVERTISE? What Data tell us?
Number of Fans - 53,000
WHY ADVERTISE? What Data tell us?
Engagement
Less than 0.5%
WHY ADVERTISE? What Data Tell Us?
WHY ADVERTISE? What Data Tell Us?
What time of
the day?
WHY ADVERTISE? What Data Tell Us?
WHY ADVERTISE? What Data Tell Us?
What type of
content?
WHY ADVERTISE? Case study
WHY ADVERTISE? Case study
7:00pm - Over 5% Reach
WHY ADVERTISE? Case study
Boost for 2 DAYs
WHY ADVERTISE? Case study
1.9x Reach 1.6x Reach vs
WHY ADVERTISE? Case study
113 Likes 206 likes vs
WHY ADVERTISE? Case study
Awareness engagement vs
WHY ADVERTISE? Next STEP?
monitor
optimse
analyse
WHY ADVERTISE? TIPS
TEST & OPTIMISE
WHY ADVERTISE? TIPS
TEST & OPTIMISE
WHY ADVERTISE? TIPS
MONITOR PERFORMANCE
WHY ADVERTISE? TIPS
BE VERY SPECIFIC
WHY ADVERTISE?
Thank you
@beehivestrategy
