Download - Social Media 101 by Robin J Phillips
Social Media 101
Robin J. PhillipsReynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
Five generations
Doing nothing is not an option
Doing nothing is not an option
• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone
Doing nothing is not an option
• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone
• Twitter: • 105 million registered users• 300,000 new accounts/day• Google, Bing, Yahoo: search Twitter
Twitter growth over 3 years
Tweets per day
• 2007 - 5,000 • 2008 - 300,000• 2009 - 2.5 million • In ’09 Tweets grew
1,400% to 35 million per day.
• Today - 50 million tweets per day
• 600 tweets per second
It’s where people are
Beats <=> Social Media
“Social networks have been key to journalists forever – what journalist does not have a network of sources?
What Facebook and other online social networks do is make it very easy to expand that network.”
Howard Rheingold, author of The Virtual Community
Journalists on social media
WHY use it?
• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)
Journalists on social media
WHY use it?
• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)
HOW?
• Be as human as possible• Establish relationships
before you ‘need’ them• Use different tools for
different audiences• Engage, promote others• Integrate blog, social
media, Web site• Experiment, experiment,
experiment
Signing up, setting up • Sign up• Real photo• Bio• Background• Start
following• Tweet!
Great bio
real name
real photo
where she lives
hometown
education
where she works
Other journos’
bios
FB bio
Begin Tweeting• Create a persona• Let followers know what
to expect• Share your work• Engage in a conversation• Inject personality• Use first person• Set a tone• Have fun
No, it’s not that bad
First Tweets
Announce yourself
Announce yourself
• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet
Announce yourself
• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet
• Twitter lists for Journalists:• MuckRack• MediaonTwitter• JournalistTweets
Start following people
• People on your beat
• Other journalists
• Friends
• Family
• Readers, viewers
Click
Anatomy of a Twitter page
ad
@replies (public)DMs (private)
Favorites
My saved searches
Lists
@replies
Reply to Greg Mitch
This is what he sees
… he can react or not
Check your @replies regularly
That’s where the conversation is
Click this link
Check your DMs regularly
These are private conversations with followers. Can only DM someone who is following.
Click this link
Lists can help find people to follow
Blending personal and professional
Direct plea to Facebook friends
Finding people on Social
Media sites
Finding people on Social
Media sites
Ask your Twitter followers
www.search.twitter.com
Social Media: It’s all about people
