Download - Social media 101 for Business
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Social media 101For Business
©2011 Social Savvy Geek, LLC
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Expectations
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Think Social Media is for
kids, not business? Think
again! Learn How the Smartest Main Street
Businesses - Just Like Yours - are Using Social Media to Crush the Competition!
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so-cial me-di-a mar-ket-ing (noun)
1. The use of online social media sites to:
• Promote services, events, or products• Pursue branding goals• Increase market awareness• Efficiently reach and engage consumers• Drive more business/increase sales
What is social media marketing?
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Who Cares?2/3 of online adults use social media platforms such as Facebook, Twitter and LinkedIn (Pew)
AND
Facebook alone has over 750 million users…
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Where is buyer attention?
Americans spent 53.5 billion minutes on Facebook in 2011
(Nielsen)
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(In May alone…)
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Naysayers1. Social media is a waste of time
2. Only young people are using social media
3. Social media ROI cannot be measured
4. Social media is pretty easy/unimportant-(I’ll give it to the intern to handle)
5. Social Media has no place in business
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Pollyannas1. Social media will replace real-life networking
2. Social media can replace your website
3. Social media is free marketing!
4.Social media marketing gets immediate results
5. Social media marketing is the ANSWER!
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Reality: It’s working, but it’s not the ONLY thing...
• 63% of companies using social media say it has increased their marketing effectiveness (HubSpot)
• 88% of marketers have indicated that social media efforts have generated more exposure for their business (Harp Social)
• 73% of marketers plan to increase their use of Facebook (Harp Social)
• 90% of social businesses say SMM is important to their business (Social Media Examiner)
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Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social channels1
• 85% expect companies to interact with them on those social channels2
1,2 Cone Business Study on Social Media, 2008
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And customers are rewarding businesses that do social media…
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How your business can benefit• Increase engagement with customers and prospects
• Affordably build brand awareness
• Boost website traffic
• Grow your email list
• Build your influence
• Promote events and special offers
• Find new customers
• Quickly address negative PR
• Increase customer loyalty
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Top challenges• Overcoming cultural resistance to social media
• Lack of resources to maintain consistent effort
• Perceived as too difficult/overwhelming
• Measuring ROI is not always easy (and requires some savvy)
• Devising a method to the madness
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Social Media Changes EVERYTHING...
...and NOTHING!...WHAT?
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NO!• Fear
• Loss of control
• Dilution of Brand
• Waste of time
• Fad
• Difficult
• Confusing
©2011 Social Savvy Geek, LLC
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Reality
• Conversation online
• Brand building
• Lasting trend
• Manageable
• Scalable
• Learnable
©2011 Social Savvy Geek, LLC
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Tools• Facebook
• Wordpress
• YouTube
• Flicker
• Foursquare
• Google +
• Email Newsletter
• & more every day...©2011 Social Savvy Geek, LLC
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Core Mission
• Clients/Customers
• Sales
• Events
• Projects
• Brand Awareness
©2011 Social Savvy Geek, LLC
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Networking
The SAME rules apply (online)
©2011 Social Savvy Geek, LLC
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Go where your people are...
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• Imagine you are at a live networking function
• Have a PLAN (before, during, & after)
• Introduce yourself
• Find out about the other party
• Make introductions & Share connections
• Be a resource
• Farming not Hunting
• Visibility, Credibility, & Marketability
©2011 Social Savvy Geek, LLC
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©2011 Social Savvy Geek, LLC
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Don’t be “that guy”
• 70:20:10
• Don’t over-share
• Don’t sell
• Don’t be a snob
• Remember your audience
• Be open & honest
• Be patient ©2011 Social Savvy Geek, LLC
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Be REAL
• Show that you are actually in the community and are human•People do not expect perfection, just honesty and respect
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Brand Management
• Strategy
• Phases
• Set Up
• Manage
• Adapt
©2011 Social Savvy Geek, LLC
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Set Up & Integrate
• Identify your target audience
• Choose appropriate tools
• Define your Brand
• Logo, colors, fonts
• Use what you have
• Website, Email newsletter, Database
• Add Social Media icons
• Facebook Business Page, LinkedIn Company Page, Twitter, Google +
• Directories, Memberships, Associations
©2011 Social Savvy Geek, LLC
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Content is King
• Drives traffic
• Does not ALL have to be original
• You can repurpose your content
• Articles, Press Releases, Event Summaries
• Blog
• Newsletter
• Channels (Facebook, LinkedIn, Twitter)
©2011 Social Savvy Geek, LLC
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Proactively cross-pollinate
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Collect email opt-ins
• Have people opt into your email list on your social media site
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• People want to engage with brands!
• Photo contests, sweepstakes, surveys, etc. drive engagement
• Engaged customers and prospects buy more
Run social promotions, contests, etc.
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BONUS. Advertise
• Amazing opportunity to target locally, specific interests, etc.
• Very affordable
• Easy to do
• Facebook will occasionally give money away for advertising
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Frequently Asked Questions
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How much time will I need to spend each week on social media?
75% of businesses spending as little as 6 hours per week on social media marketing
saw increased traffic.
(Social Media Examiner)
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Which social platforms should my business use?
• Users?• Competitors?• Consider multiple channels!
Trick: Use the search function on a network to gauge activity related to your industry/market vertical/audience
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Diversify
• Use multiple social media channels
• YouTube is HUGE
• Pinterest is taking off like a rocket!
• Choose your channels and commit to them
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How can I avoid the common mistakes that businesses make?
1. Have a plan/be prepared2. Don’t obsess3. Engage & promote4. Talk with (not at)5. No interns/teenagers
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What should we consider when evaluating the efficacy of social media.
•Bigger than sales!•Generating word of mouth marketing•Strengthening brand loyalty with your customers•Adding value
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People are talking. Are you part of the conversation?
•Social media is not a passing fad!•53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance)•The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)
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Questions?
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©2011 Social Savvy Geek, LLC
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