SOCIAL MEDIA 101
UNLEASH A SUCCESSFUL ONLINE PERSONAL BRAND
why do I need an online presence?
7,099,757,577 EARTH POPULATION6,572,950,124 MOBILE SUBSCRIBERS
1,856,680,860 SOCIAL NETWORK USERS
2,484,915,152 INTERNET USERS
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
45%30%26%46% 85%
WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS
OF CANADIANS ARE INTERNET USERS86%
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATIONWHAT WILL EMPLOYERS FIND WHEN THEY SEARCH FOR SPECIALISTS IN YOUR FIELD? WILL THEY FIND YOU?!
91%
MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
OF EMPLOYERS WILL CHECK YOU ON
SOCIAL NETWORKSIS IT DIFFERENT FROM YOUR RESUME?!
WHO ARE YOU OUTSIDE WORK? AND HOW DO YOU PRESENT YOURSELF?
WHO ARE YOU CONNECTED TO?
73%
TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
OF EMPLOYEES PLAN TO LOOK FOR NEW JOBSIT’S TOO EASY TO GET LAID OFF NOW IS YOUR ONLINE PRESENCE READY BEFORE YOU NEED IT? ARE YOUR GROWING YOUR PERSONAL BRAND?
84%Search
FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
OF PEOPLE WILL BE WORKING FROM
HOME - REMOTELYARE YOU READY TO GO REMOTE?
WILL YOUR ONLINE PRESENCE SHOW IT?
43%
WIRED: THE NEW WORKPLACE REALITY: OUT
OF THE OFFICE
OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIENDARE YOU CONNECTED WITH YOUR FRIENDS? DID YOU LET THEM KNOW WHAT YOU DO? HAVE YOU BUILT GOOD WILL?
40%
FORBES: THE NO. 1 WAY TO GET HIRED TODAY
what the heck is personal branding, and
how do i brand me?
YOU ARE THE
CEO OF YOUR OWN COMPANY
ME.INCTOM PETERS
THE MOST IMPORTANT JOB
IS TO BE HEAD MARKETER FOR THE BRAND CALLED
OF A BRAND CALLED
YOU
IF YOU HAVE
NO
PERSONALITY
NO ONE WILL CARE ABOUT YOU
PERSONAL BRANDING
5 STEPS
CHANGE YOUR !
IMAGE BE REAL
BE DRIVEN BY
VALUES BE YOUR VERY
BEST MARKET THE REAL
YOU
!
SHOW UP CONNECT COMMUNICATE
NETWORK SOCIALIZE
BUILD GOODWILL
GIVE VALUE
GO PRO PREPARE PROMOTE PRESENT
LINKEDIN FACEBOOK TWITTER PRO PHOTO PRO BIO PRO BIZ CARD PRO BLOG
!
BE A GO GETTER
GENUINE
OPEN GIVER ENJOYABLE TRANSPARENT TEAM PLAYER EASY TO REFER
!
UNLEASH
YOU
GENIUS IS
THINKING &
LEARNING
ACTIONED
what is social media, is it facebook
and twitter?!
if social media is so great why isn’t
everyone using it?
WE KNOW
BUT
NEVER TAKE ACTION
WE HAVE ALL THE !
REASONS
WHY!
NOT FOR ME TAKES TOO LONG
I NEED FAST SOLUTIONS
NOW
WE ARE TOOOOOO !
BUSY DOING IMPORTANT
STUFF!
WE HAVE NO TIME FOR
THE MOST IMPORTANT IT IS AT THE MERCY OF
THE LEAST IMPORTANT
SO WE PRETEND NOTHING’S CHANGED IN THE WORLD
WE DREAM OF SOMEDAY WHEN I GET THAT PROMOTION WHEN I CLOSE THAT DEAL EVERYTHING WILL
BE PERFECT
WE BECOME OBLIVIOUS TO HOW OUR WORLD IS CHANGING
TIME TO WAKE UP SOCIAL MEDIA IS THE MEDIUM OF
NOW!
YESTERDAY’S NEWS
TODAY’S NEWS SOCIAL MEDIA IS
SHAPING OUR WORLD
SAYING I DON’T DO SOCIAL MEDIA IS LIKE SAYING I DON’T USE COMPUTERS I DON’T USE THE INTERNET
I DON’T EMAIL
DON’T WORRY I’LL BE BACK IN 30 MIN
JUST GOING TO THE POST OFFICE I WILL JUST…
MAIL IT
I DON’T BELIEVE IT I CAN’T FIND WORK
REALLY! MUST BE SOMETHING WRONG
WITH THE WORLD
THE PIECES ARE RIGHT THERE ALL YOU NEED IS THE
WILL& DRIVE TO TAKE ACTION
NOW!
there is so much to do, i have a life, how can i manage more?
!
DEVELOP A GAME PLANPLAY
PLAY AGAIN
LEARN UPDATE GAME PLAN
GET BETTER
REPEAT
PERFECT
KILLS CHOOSE THE AMAZING
BEAUTY OF IMPERFECT CREATIVITY & INNOVATION
!
EASY 90%
CHOOSE REMARKABLE
ENGAGE ASK QUESTIONS
LISTEN TAKE ACTION
so where do i start? shal l i sign up and
start posting now?!
WHAT YOU CHOOSE OR DON’T CHOOSE DEFINE & SHAPE WHO YOU ARE YOUR WORLD YOUR LIFE
WHAT PATH DO YOU CHOOSE TO PURSUE?
WHO DO YOU CHOOSE TO PLEASE?
WHAT IS THE CHANGE YOU CHOOSE TO SEE IN THE WORLD?
SEE IT THROUGH
YOUR ACTIONS
how do i become friends with facebook?
THE SMARTEST STEPS TO BE FRIENDS WITH
THE BLUE GIANTInspired by!
12 Most Smart Steps to Optimize your Facebook Performance !Alex Peiniger
“Unless you are a public figure, comfortable with disclosing your information to the world and always aware of what you
publish, make your FB account private”
1. GO PRIVATE
PRIVATE PUBLIC
“If opportunity doesn’t knock, build a door. !Start a Facebook page so you can direct people to it as the center of all your communication and the first point where they can get in touch with
you on Facebook”
2. BUILD A DOOR
3. FEED THE GIANT“Your Facebook page will show up when someone is searching for you. Update it
regularly with the latest information, and make sure you put all your info there”
100%75%50%25%0%
4. HAVE A SYSTEM“Success is not a coincidence. Plan your posts ahead for 1-2 weeks. That way you
always have enough content at the frequency that works for you”
5. KEEP IT BUSY“Do not leave your fans alone on the page, listen to them,
find out more about them, ask questions, strike a conversation, share thoughts and ideas. The more people
interact with you and your posts, the more other users will see the posts in their News Feed”
6. KEEP IT HAPPY“Your fans will get bored when they see the
same layout and stories again and again. A good mixture of different post types makes things
interesting and engaging”
Photo
Video
Q&AStatus
News
Quote
Link
Event
“With Facebook Insights you can see how many people are interacting with which content at what time. You can zero-in on each piece of content you
put out there. Use the information to guide your next steps and improve your performance over time.”
7. MEASURE IT - MANAGE IT
0
100
200
JAN FEB MAR APR MAY JUN JUL AUG SEP NOV DEC
“Make sure that you focus only on a few things that matter most to you. Concentrate
more on user interaction rather than just looking at the fan count.”
8. FOCUS IT
20%5% 80%
“While you may get the perfect idea for a post at midnight on Saturday, the best time to post it maybe
middle of the week at 11AM when your fans are listening. Facebook pages allows for scheduling content and you can use it to drive interaction.”
9. CHOOSE THE RIGHT TIME
“Compare your page with the best pages of people you admire in your field. What are they sharing? how are they interacting with their audience? This gives
you a perspective on things and tells you how good you are and what can you do better”
10. MAKE IT BETTER
11. GIVE IT APPS “Try different things. Once you’ve built up a base
audience, you can use custom apps to intensify the relationship with your fans. The most important are
apps that bring your content to your Facebook page.”
12. BOOST IT“You can dedicate a budget to using Ads and
Sponsored Stories to increase the reach of your posts and further spread your page and content”
5TAKE TO APPLY WHAT YOU’VE LEARNED
what about twitter? what’s everyone
“tweeting” about?
THE 9 ESSENTIALS OF RIDING THE TWEETS
OF CHANGEInspired by!
10 Twitter Best Practices for Brands!Michael Brito
“Find out how your peers are using Twitter. What are the current conversations about your industry or field. Know what people are saying, who are the most influential and what are they
sharing on twitter”
1. BE IN THE KNOW
Hello!
“Think about what you are trying to achieve using Twitter before devoting time and resources
to it. Your goals can change over time as you move forward in your life and career. Know your short and long term goals, and go after them”
2. CHOOSE A DESTINATION
“Develop a reputation as a trusted source of information and be seen as an expert in a
particular subject, in your field, industry or area of passion. Ask questions, be personal, and
engage people within the Twitter community”
3. BUILD CREDIBILITY
“If you're too structured or over demanding in your approach, your community may be turned
off. Treat your Twitter relationships the same way you would any other relationship. Don’t go
overboard, be cool”
4. BE COOL
“Authenticity is the golden rule in social media. You need to be believable. This means
consistency, originality and honesty, all the time, every time. People are connecting with you, not
a made up version of you”
5. BE YOU
“Spend some time just listening and observing the behavior of the leaders in your field. Understand how they best behave and
conduct conversations, learn and apply”
6. LISTEN & OBSERVE
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Hello! Hello!
Hello! Hello!
He!o!
Hello!
“Invest time in searching and following topics, trends and certain conversations in your field
and areas of interest. Listen, ask questions, and if you can contribute and give value, become a
part of the conversation”
7. TRACK TOPICS AND TRENDS
#
“No matter how good you are, you can always get better. Track the engagement on Twitter, are people
mentioning you, interacting with you, liking what you have to share? You’ve set goals, and chosen a destination, measure the results and do better”
8. TRACK, MEASURE, & ITERATE
GO
“By spending too much time trying to think of the best strategy, you are going to miss priceless
opportunities to interact, add value, answer questions, participate in conversations, and build
goodwill with your Twitter community”
9. ACTION DRIVEN STRATEGY
5TAKE TO APPLY WHAT YOU’VE LEARNED
what do i need to do to be linked in?
THE PERFECT 10 TO GET CONNECTED
TO SUCCESSInspired by !
7 Ways to Make LinkedIn Help You Find A Job - Susan Adams Why I Accept All LinkedIn Contact Requests - Dan Schawbel !8 Mistakes You Should Never Make On LinkedIn - Libby Kane
“Customize your invites. Customize your URL. Use a professional photo. Add a status. Only invite your
network after you’ve added your information. Make sure you DO NOT accept the default privacy settings. DO NOT let LinkedIn invite everyone on your behalf
(SKIP) until you are ready.”
1. MAKE IT YOUR OWN
CAUTIONAREA UNDER
CONSTRUCTION
“Write a crisp, detailed summary of you and your career. Shoot for at least 200 - 300 words. Tell a
compelling story that includes specifics and quantifiable achievements. If you are looking for
work, use the keywords and phrases that apply to you in job descriptions you are applying for”
2. START STRONG
“Flesh out the experience section. This is your chance to write an online résumé. Don’t just include your current job. Take the time to list the significant jobs that built your career. You do not have to include
everything you have done. You can exclude some jobs that tangentially relate to what you’re doing now,”
3. GO DEEP
Remember to...
“List your skills. Below Experience and Education you’ll find “Skills & Expertise.” LinkedIn introduced this feature in Feb. 2011. This section tells potential employers what you can do. It also gives your connections the chance to “endorse” you for those skills. Drag the most important
skill at the top of the list.”
4. SHOW THAT YOU CAN
“Get at least five recommendations. They’ll show up on the page of the person who recommended you. Recruiters read them. It’s acceptable to offer to help
draft the recommendation for the person you’re asking. Mention the PSR, Problem they faced, your
Solution and the Results you achieved.”
5. BE RECOMMENDED
2014
BEST
“Add websites and publications that showcase your work. Have you posted something online? Include links to your personal website, blog, social media
accounts. Have you worked with certain high profile clients, include links to their websites.”
6. POINT IN THE RIGHT DIRECTION
More info this way
“Connections are the backbone of your LinkedIn profile, and what gives you the strength to network. Find people
that are in the same field, who share the same interests, and those who speak about the things you are passionate about. Customize your invites, tell them, why you are connecting
with them. Don’t just connect, build a relationship”
7. GET CONNECTED
YOU 3RD1ST 2ND
“LinkedIn is not a personal privet network, it’s like being at a big business networking event, it doesn’t make sense to refuse to shake hands and exchange business cards! So If
someone with a good enough profile, sends you a request to connect, and even if you don’t know them, ACCEPT. !
There is great power in having a larger network on LinkedIn”
8. WELCOME EVERYONE
“The best way to get a new job is through a referral, anyone will tell you that. By increasing the number of your
first degree contacts, you have more people who can introduce you to hiring managers that you didn’t have access to. That is provided you built a good relationship
with them, not just connected a few years ago.”
9. GET REFERRED IN
“Use tools and apps to customize and enhance your LinkedIn experience. SlideShare for presentations and
documents. Share on LinkedIn button. OFunnel for alerts. Pulse for a visual news feed. Sync.ME to synchronize
contacts with your LinkedIn and Facebook. Evernote and ScanBizCards for scanning business cards.”
10. SYNC IN
5TAKE TO APPLY WHAT YOU’VE LEARNED
i think i got it al l, am i al l set to go
now?!
DIGITAL FOOTPRINT & ONLINE IDENTITY *KEEP IT CLEAN*
Inspired by!How to Clean Up Your Digital Footprint and Your Online Identity!
Lauren Riley
“Always be in control of your privacy settings. Social Media sites will almost always set privacy for maximum exposure and connectivity to help them grow. Change privacy settings to protect and
best present your professional identity”
1. CHOOSE YOUR PRIVACY
“In addition to the content we publish, friends and colleagues sometimes share about us too.
Make a self-search part of your regular reputation management. It makes it easy to stay on top of
where and how you’re mentioned online”
2. SEARCH YOU FIRST
“Private blogs show up in search engine results. We go through phases, and we publish things that at the time represented us, but no more. Go through your posts and edit them. Delete anything that may hinder
you professionally or no longer represents you”
3. PERSONAL TO PRO BLOG
“Dormant profiles or accounts, on neglected social media networks, or ones you are not
using any more, will show up in searches and affect your professional image. Delete them,
show yourself as a professional”
4. DELETE ABANDONED ACCOUNTS
“There will be times when you are angry, hurt, upset, or overly excited! You are not in your optimum state. Refrain from
publishing. Write offline drafts, sleep on it, get back to it later, then choose what to publish. Offensive or incriminating posts might get you in serious trouble. Share interesting information
that position you as the brilliant professional that you are.”
5. THINK FIRST, POST LATER
now are we done?!!
DO NOT GET
LOST IN A SEA OF
QUESTIONS ASK FOR HELP
HUSSEIN HALLAK KINGOFCONTENT @HHKINGOFCONTENT HUSSEINHALLAK.COM
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