Social Media 4 Business Promotions
By
Dr.Kumuda Gururao
www.advisor2u.com
Email: [email protected]
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss’For details visit: www.guide2imarketing.com
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What is Social Media?
Social Media represents the online tools that enable you to interact in one-one, one-many and many-many conversational format deviating from usual one-way conversational format deviating from usual one-way broadcasting options offered by media.
The real-time, borderless interaction offered to participants provide an opportunity to explore, innovate something that is useful to mankind.
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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1. To establish branding
In what ways social media can be used for promoting business?
1. To establish branding2. To increase traffic3. To contain diffusion of knowledge4. To interact with your customers.
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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Why should we choose Social Media to establish your brand?
Because according to, ‘ Social Media Revolution: Visualised ’to reach audience of 50 million, it took
38 years for Radio
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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38 years for Radio
13 years for TV
4 years for internet
But took less than 9 months for Facebook to reach audience o f 100 million
Less than 9 months for download of ipod application to reach 100 billion.
In the near future people are going to find products and services throughsocial media.
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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Hence isn't it time you enbraced social media to establish branding ofyour product or services?
80% of companies use LINKEDIN AS PRIMARY TOOL to search for employees.
80% of people TWEET on mobile devices anytime from anywhere
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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80% of people TWEET on mobile devices anytime from anywhere
You can now visualize the potential of customer dialogues in this scenario.
YouTube is the 2nd largest Search Engine (SE) in world.
34% users post comments on blogs .
Won’t you like to hear positive comments about your brand?
The Forrester Research Report titled, ' The Future of the Social Web ' suggests the past, present and future of social web into 5 overlapping areas.
They are:
1. Era of social relationships
2. Era of social functionality
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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2. Era of social functionality
3 Era of social colonization
4. Era of soical context
5. Era of social commerce
The following figure illustrates how the social web affects brands, consumers and social networks.
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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Source: http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Social-Media-The-Five-Year-Forecast-53635.aspx
I’ m sure you have realized the importance of Social Media. What are the main social media tools that can be used for Promoting your business?
1. Twitter (Micro-blogs)2. Linkedin (Business Social Network)2. Linkedin (Business Social Network)3. Blogs (Social Media Blogs)4. FaceBook (Social Network)
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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How do you promote business through Twitter?
Develop a strategy depending on company’s requirement and implement them on Twitter. You can
1. Establish Branding (matching with website)2. Increase Traffic (create targeted traffic)3. Use it for Knowledge Management-
Deploy following applications.
• CoTweet• Twaitter
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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• TweetFunnel• HootSuite• TwitIQ
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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• TwitIQ
4. CRM – Using HootSuite and TwitIQ
How do you promote business through Linkedin?
Establish
• Important Connections• Create a brand for service / product• Develop Business Associations / Partnerships• Expert opinion on new product, existing ones• Knowledge Management
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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Social Media Blogs
• Create Branding• Establish URM (User Relationship Management)• Establish authority in your business• Establish authority in your business
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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• Establish Business Presence• Create branding for your service / product• Create branding for your service / product• Improve traffic• Interaction with users, customers
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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Would like to implement Social Media Marketing 4 Ur Business?.
Then reach me through Email: [email protected] http://www.advisor2u.com for more details.
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘For details visit: www.guide2imarketing.com
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Thank U 4 Stopping By.
Author of the ebook 'Guide 2 iMarketing 4 Ur Busine ss‘SFor details visit: www.guide2imarketing.com
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Dr.Kumuda Gururaowww.advisor2u.com
Email Id:[email protected]