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Social Media & Public School
David Gerzof Richard
August 27, 2013
www.bigfishmarket.com@DavidGerzof
About.me/DavidGerzof
www.bigfishmarket.com@DavidGerzof
We Are Not Social Media Gurus
Nobody is. Except for Maybe Nonja…
www.bigfishmarket.com@DavidGerzof
Three Takeaways
1. Social Media is NOT NEW, the technology is. Understand new technologies, Don’t fear them.
2. Lessons we teach our children often don’t transfer to social media. Please Change That
3. Social Media is becoming more and more relevant for finding and getting into College
www.bigfishmarket.com@DavidGerzof
Social Media is Old
The Technology is New
www.bigfishmarket.com@DavidGerzof
What Makes Social Media So Different?
Traditional media: one-wayMarketing by Interruption & Intermission
Social media: two-wayMarketing by Permission
www.bigfishmarket.com@DavidGerzof
Two Way Communications Requires You to Listen
– Search.Twitter.com
– Facebook Search
– YouTube – Second Largest Search Engine
– Google Search Integrates Flickr, Twitter & Quora
– Yelp! Search
– Radian6, Social Radar,Scout Labs, Beevolve
www.bigfishmarket.com@DavidGerzof
3 E’s of Social Media
Experiment
Engage
Entertain
www.bigfishmarket.com@DavidGerzof
3 E’s: EntertainContent Should be “Sharable”
“Share Tactics”
• Compelling
• Humor
• Wit
• Politeness
• Uniqueness
• News
• Controversy
• Stories
www.bigfishmarket.com@DavidGerzof
Teach Your Children Well…
• Be nice
• Share
• Listen
• Don’t be self-centered
• Don’t lie
• Don’t bully
• When you are bullied,
know how to handle it
www.bigfishmarket.com@DavidGerzof
Getting into College
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Getting the Facts
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See Where it Will Take You
www.bigfishmarket.com@DavidGerzof
Social Media & Public School
9.27.13
David Gerzof Richard
Thank You