Download - Social Media Biz
-
Making Friends for Businesswhere the world is, business needs to go
-
2 billion emails per second1 million IM messages per second8 terrabytes per second of traffic
65 billion phone calls per year
Kevin Kelly Web 3.0 The web is a black hole
-
How marketing and advertisinghas won for the past century.
Shout Your Message
Loudest Guy Wins
-
Consumers Block Marketing
-
Because there are other ways to get to info they want.
-
PUSH Marketing
Use these to achieve Word of Mouth:TelemarketingTrade ShowsDirect MailBrochuresYellow PagesEditorialIndustry NewsletterFlyersPrint AdsRadio AdsTV Ads
-
PUSH Marketingto
PULL MarketingUse these to achieve Word of Mouth/Social Media:
Telemarketing - VontooTrade Shows Virtual BoothDirect Mail Permission EmailBrochures Interactive WebYellow Pages SEO/SEMEditorial BlogsIndustry Newsletter RSS FeedFlyers Direct to WebPrint Ads Direct to WebRadio Ads Direct to WebTV Ads Direct to Web
-
Facebook up 700% to 13.8 Billion Minutes.
Twitter up over 3700% to 299 Million Minutes.
Linkedin up 69% to 202 Million Minutes.
-
Communication online has increased 18% to 27% of total time while Entertainment has decreased 30% to 19% of total time online.
-
Social Media is theOnline Word of Mouth
-
But its more than this
Social Media can help:SEO with links
Allow PermissionBuild an Audience
Company Authenticity
-
Social Media is anything (media content) that can
be added to it (social).Mike Volpe
Hubspot
-
Meet People
Start Conversations
Ask questions
Answer Questions
Handle Complaints and Compliments
Promote Others
-
Become a valuable member of the
community
-
Three Things You Can Do with Social Media
PublishShare
Network
-
Publish
The more you publish, the more search engines love you.
-
Customers can publish
-
ShareYou can promote your stuff
You can promote your customers
You can promote your partners
-
Network
Its about relationships
But virtual lives forever
Employees, Customers, Potential Customers, Partners
-
Three Simple Tools To Get You Started
-
Linkedin has:
41 million usersAll Fortune 500 Companies170 Different Countries
-
Linkedin is your business suit:
ResumeRecommendationsConnectionsExpertiseExecutive Level SearchLink to your company and blog
-
Search
status
photo
invite
People Linkedinthinks you should know
Status of your Connections
-
Connections:
For people you dont know you can easily find out which of your connections knows the person you want to know.
-
Search:1. People2. Jobs3. Companies4. Answers5. Inbox6. Groups
-
Company:HierarchyTitlesConnectionsLocationWebsitesMale/FemaleNew HiresPopular
-
Jobs:TitlesCompanyLocationDate
Freelancingthrough yourstatus
-
Q & A:Answer questions to establish yourself an expert
Ask questions to get answers from professionals
-
Groups:Join Groups to met others
Answer questions in Groups
Make Your Own Groups
Get Daily/Weekly Emails from Groups
-
ROI for Linkedin:Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on Linkedin
-
Facebook is my business causal:Largest Social Network
Over 200 Million Users
Over 100 Million Unique Visitors
-
Facebook:Over 3.5 hours for 25-50 years
Facebook:35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.
-
Facebook:News Feed of Friends
Suggests Friends
Share your news, your photos, your video basically, share your life
Play Games with others
-
Biz Fan Page:News Feed of Friends
Send messages & events to Fan Base
Set up Events and Invites
Use Fans to help advertise
-
Applications:Games
Quizzes
Utilities
-
Data:Lexicon to see buzz
Enormous amount of data
Addictive Quality to keep up and build an audience
-
Business vs. Personal
-
ROI for Facebook:Keeping up and in front of clients
Build Fans and Buzz
Measure work time/pleasure time
Measure social connections
Measure Cost To Advertise on Facebook
-
Twitter is my cocktail partyMarketing Buzz
32 Million Users
19 Million Unique Visitors
1,192% growth
-
Twitter is:Write 140 Characters or less
Broadcast to entire network
Real-Time Conversations
@name means you are talking to that person but the whole word can see you
Direct Message speak only to that person
#hashtags for easy search
-
Following people you want to know like
Experts in your field
Potential Customers
Current Customers
Create an Audience
-
www.tweetdeck.com
-
www.twitpic.com
-
Customer Service
-
Real-Time Search
-
Business Applications
-
Sears Story
-
ROI for Twitter:Measure Your Time
Measure Your Connections
Measure Your Conversations
Measure Cost To Advertise on Twitter
-
01
2
3
4
5
Ad PR EarnedMedia
Word ofMouth
ValueReach
ROI for Offline Actions
-
01
2
3
4
5
Online Ads PR Wires Blogs/News Social Media
Value
Reach
ROI for Online Actions
-
Social Media is growing quickly
You must be a part of Social Media to receive real benefits from relationships
You must be a valuable member of community
Virtual Relationships give multiple benefits for your web presence and website
Todays Take-Aways
-
Business Card Link up with them in Linkedin and search them out on Twitter
After some conversations Add them to Facebook
What I do:
-
MediaSauce has many ways to help
- Consulting Time- Branding- Web Design- Video, 3D & Animation- SEO & PPC- Social Media Specialists- Traditional Media
-
Experienced Gunmen For Hire
Talk to the Sauce
Opportunities Assessment What are your opportunities online and how to reach them
Project Blueprint Just need a tactical piece of the pie like website or video or both
Digital Blueprint Full blown marketing plan including all the essentials as well as how to execute
-
Don SchindlerSenior Digital Strategist
How to get a hold of [email protected]: donschindlerIM: donissaucedCell: 317.496.2334