Download - Social Media Campaign
Introduction to Social Media
Social Media ToolsSocial Media Campaign
Prepared for the Sonoma County Peer Outreach Coalition
Purpose of TodayTo help you formulate
your own social media campaign, and to be knowledgeable in the tools used to support
your campaign.
Icebreaker Activity
What is Social Media?
What is a Social Media Campaign?
Fact or Crap Game!
Measuring Success
WebQuest of Social Media Campaigns
Social Media Landscape
AGENDA
Worlds Collide
Account Sign Up
Steps to Creating a Campaign Plan
Next Steps
AgendaAGENDA
What is Social Media?
WikipediA
"a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial."
http://www.youtube.com/watch?v=SgNIIUD_oQg
"a term used to describe the type of media that is based on conversation and interaction
between people online. Where media means digital words, sounds & pictures which
are typically shared via the internet and the value can be cultural, societal or even financial."
What is a Campaign?
What is a Campaign?a campaign is a marketing effort
to sell, promote, raise awareness
…to sell, promote, raise awareness…
of what?
A social media campaign is
marketing "X" USING social media.
What is a Social Media Campaign?
What is Your X?
Measuring Success
When Your Best Isn’t Good Enough
Measure Each Goal
Determine Small Goals to Achieving Your X
Less is More. Unless You’re Standing Next To The One With More. Then Less Just Looks
Pathetic.
CampaignEnd World Hunger
Small Measurable GoalRaise enough money to feed 50 families in Sonoma County in 30 days.
Social Media STRATEGY• Ask daily for donations on 3 sites.• Ask friends to share donor link with 5 people• Share video about family in need.• Feature those that donate on blog daily.
Common Metrics (metrics is a “fancy” word for stats)
Publish/Posting
Friends/Followers
Subscriptions
Comments/Posts
Visits to Pages
Unique Visits
Click Through Rates
Donations * influence & perception
Shares/Retweets
Referrals (links to you)
Activity/Likes
Surveys/Polls
use date ranges
Metric Tools
Built in Tools
facebookfollowers
Likesviews
3rd Party Apps
google analytics
bitlysurvey monkeysurvey gizmotwitter apps
facebook apps
Agency Reporting
referral sourcereferral stats
WebQuest!Pair Up or Work Individually
10-15min to complete
Successful Campaigns
Share BackThe name and purpose of the campaign.
Did you like the campaign?
What was the campaign's greatest strength?
What was the campaigns greatest weakness?
What would you do different?
Ideas to steal?
overview of
Social Media Campaign Tools
What Makes a Piece of Technology Social?
two way communication
two way communication
Here’s my content!
OMG! Its awesome!
Thanks!
Actually it Sucks!
Goals
Audience
Manageable
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Facebook: 25% of 400 million: 100million
MySpace: 42% of 110 million: 46.2 million
Bebo: 50% of 12.8 million: 6.4 million
Twitter: 20% of 15 million: 3 million
What Will You Use?
Publish Discuss ShareSocial
NetworkMicrobl
ogLifestre
am
Select tools based upon what you want to accomplish & your audience.
Tools HELP you reach your goals, & ultimately X.
BREAK
http://www.youtube.com/watch?v=SxuYdzs4SS8
Private vs. Professional
facebook.com tumblr.com twitter.com
Signup Accounts
Follo
whttp://www.facebook.com/scpoc
http://scpoc.tumblr.com
http://twitter.com/scpoc
http://scpoc.yolasite.com/
Ways to Attract Fans/Likes
InvitesListen & Respond
Relationships & PartnershipsAdd links website/blogs/newsletter
Facebook AdsLike Other Pages
Contests / 500th fanAdd FB address in
email/cards
Promote Your Page
- Like Button
- Activity Feed
- Like Box
- Live Stream
http://developers.facebook.com/plugins
Popular Apps
LinksVideo/YouTubeTwitterPhoto/FlickrUse Selective TwitterFDML
Page MapsFan AppzMy Top FanzSlideShareMy CountdownDivShare
WARNING: Don’t just randomly add apps.
Page Examples
girleffect
ONE
AFSPnational
Unicef
SierraClub
www.facebook.com /
Final Tips Have More Than 1 Admin
Have non-admins post/comment
Add Google Analytics to Page
Use Facebook “insights”
Conduct Polls (get temperature/measure)
Post photos, videos, links
Use same username with other sites
Large Logo 200 X 600
3 Posts a Day is Good
Ask Fans to Suggest New Members
Ask Questions
http://www.youtube.com/watch?v=tTN9We8unmU&feature=related
Why ?Find Resources
Find Organizational Partnerships
Form RelationshipsLearn Content
Learn Social Media
Share
Stay Current
http://www.howcast.com/videos/149055-How-To-Use-Twitter
Twitter Communication
Tweet: #tag
Reply: @username
Mention: via @username
Retweet: RT @username
Direct Message: DM @username
TipsTweet mix of professional
w/personal
Use hashtags
Retweet others
Thank when RT
Tips
Use search tool (review tweets, bios) follow
Follow based on current following/followers
Reuse content
Customize background/profile
Twit Pic
Bubble Tweet
Bitly
TweetDeck
HootSuite
Twinfluence
Twitalyzer
Twtpoll
TwitterApplicatio
ns
Twhirl
LISTENCommentLeave Links
m
e
m
e m
e m
e
m
e
m
e
resource
support
How r u?
affirmation
BADGOOD
Because Making It Look Good Now Is More Important Than Providing Adequate Support
Later
Step 1Define Your X
Step 2Identify Your Audience
Step 3Set Small Measurable Goals to Achieve X
Step 4Strategize • Identify approaches/tools
Step 5 Implement Plan
Step 6 Assess/Adapt
Plan
Much Work Remains To Be Done Before We Can Announce Our Total Failure To Make Any
Progress
Next Steps?
Final Questions