Download - Social Media & Commerce
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Presentation name
Social Media & CommerceLaura Ebbenhorst – Sr. Channel Manager
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Social Media & commerce
Social Media anno 2014Het social media landschap in Nederland
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Social Media & commerce
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Social Media & commerce
Gebruik
Leeftijd
Stijgers & dalers
9 op 10 Nederlanders gebruikt Social Media Gemiddeld 4 platforms per persoon Facebook nog steeds het grootste platform met
8,9 miljoen gebruikers YouTube 7,1 miljoen gebruikers, LinkedIn 4,1,
Twitter 3,5
Vooral jongeren haken af op Twitter Google plus stijgt met 65% naar 3,3 miljoen
gebruikers Fotoplatformen stijgen:
Snapchat (0,7 mln)Pinterest (1,1 mln)Instagram (1,4 mln)
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Social Media & commerce
Trend: visual storytellingA picture says more than a thousand words
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Social Media & commerce
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Social Media & commerce
Disney 327817 likes
Walmart 156069 likes Intel 131180 likes
Justinbieber 1534168 likesStarbucks 214944
Walmart 340161 likes
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Social Media & commerce
Twitter nieuw design
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Social Media & commerce
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Social Media & commerce
2013 – A Facebook year in review
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Social Media & commerce
Social Media & e-commerceKan Social Media verkoop stimuleren?
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Social Media & commerce
A I D A
Social media in de e-commerce mix
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Social Media & commerce
Likers
Lovers
Engagement
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Succes in Social Media =
Interactie fans en klanten > Hogere tevredenheid > Betere merkbeleving > Invloed op conversaties, interacties én transacties
Wat werkt?
Nostalgie Beeld Authenciteit Vragen Fun
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Social Media & commerce
Do’s
1. Wees relevant2. Wees origineel3. Wees grappig4. Geef je publiek een stem5. Laat je doelgroep kennis delen
Don’ts
Oproepen van spam Een copycat zijn Je doelgroep niet onderschatten Oproepen tot delen Ongepaste vragen stellen
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Social Media & commerce
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Social Media & commerce
InspiratieWat kunnen wij leren van anderen?
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Social Media & commerce
Big brands
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Social Media & commerce
KLM tile and inspire
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Social Media & commerce
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Social Media & commerce
Nike social run Japan
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Social Media & commerce
Entertainment retailersRetailers op Social Media
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Social Media & commerce
Bol.com: sterke online aanwezigheid en hoge activiteit
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Social Media & commerce
Media Markt: aanbiedingen, fun en regionale twitter accounts
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Social Media & commerce
Coolblue: de allerbeste service. Ook op twitter en Facebook
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Social Media & commerce
Wehkamp: service, fun en win
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Social Media & commerce
InspiratieTop Retail NL op Social Media
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Social Media & commerce
AdverterenOp Facebook
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Social Media & commerce
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Social Media & commerce
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Social Media & commerce
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Social Media & commerce
Page like ads
Page post ads
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Social Media & commerce
Page post ads instellen
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Social Media & commerce
Page like ads instellen
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Social Media & commerce
Meten is weten
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Social Media & commerce
Bekijk Facebook insights
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Social Media & commerce
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Social Media & commerce
Handig
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Social Media & commerce
Facebook afmetingen
Voldoet jouw afbeelding aan de Facebook advertentie richtlijnen?
Leuke Nederlandse blog over Facebook
Power editor Tool voor het inzetten van meerdere campagnes. Controle over jouw posts en pagina. Indruk van de tool: https://www.facebook.com/facebookforbusiness/products/advanced-adsEn hieronder vind je de guide: https://fbstatic-a.akamaihd.net/rsrc.php/yR/r/D5av9A--tkd.pdf Power editor -managing campaigns:Gedetailleerd overzicht hoe je campagnes opzet en managed: https://www.facebook.com/help/www/389029327890237
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Social Media & commerce