Download - Social Media & Digital Education for Schools
Social Media & Education
@ChrisRawlinson
Digital Advertising
Education in the year 2000, as imagined in 1910 by French postcard artist Villemard. Image: National Library of France
What Happened ?
Mass Media
InformationEconomy
Attention Economy
Online Media Mix
Source: 2009 HMI Report, Global Information Industry Center, University of California, San Diego, Bohn, Short
1980: 7.4 Hours / Day
2008: 11,8 Hours/Day
9.57 zettabytes of data
Reading is up!
Web Capacity
• There are over 10million Internet users in South Africa now
• Total of approx 8.5 million South Africans access the Internet on their cell phones
• Approx. 25% growth internet users year on year in SA
• 45% female - 55% Male user base
• Ages 15 -24 represent approx. 10% of users
Social Media
Online Media Mix
• 9.34m active users in SA• 52% male / 48% Female• Age10-25 = 52% user
base• 13% of users spend
Moola• 50m global subscribers
Approx 8m SA users Approx 6.8m access via
Mobile 49% male / 51% Female 69% use daily 170 ave friends 6h30m ave browse
time/month Age13-22 = 24% user
base (the bulk are aged 22-30)
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.”
@charleneli
• 2.43m SA users• 15.4m tweets per Month• Most active 9am -10am• Most active on Mondays• 52% Male 47%Female
Alexa top sites in SA1. Google.co.za
2. Facebook
3. Google.com
4. YouTube
5. BidorBuy
6. Yahoo
7. Gumtree
8. LinkedIn
9. Wikipedia
10.News24
So What Now?
"Big breakthroughs happen when what is suddenly possible meets what is desperately necessary" Thomas Friedman, New York Times 2012
The Flipped Classroom
The Flip:
Content at home < > Problem sets in Class
On-Demand: Pause and Repeat
Progress Reports are Immediate
GamificationBecause games are fun, and are a great way to learn.
What you can’t measure, you can’t manage.- Peter Drucker
Set Goals and Measure
Flow•Clear set of goals•Clear set of Rules•Challenge matched to skill or confidence•Clear and Immediate Feedback
Case Study: Nike
Nike "Connecting used to be, 'Here's some product, and here's some advertising. We hope you like it. ’Connecting today is a dialogue.“
Nike CEO, Mark Parker
Case Study: Nike
• Teaching administration is taking up almost as much time as the teaching itself.
• Teachers are looking for ways to be more productive.
• So they’re adopting apps like ClassDojo and Socrative to be more productive.
• Mostly without the permission or go-ahead of their school or regional education boards... Due to the free starter version of these tools
Schools Social Media Advice1. Monitor the conversations happening2. Do have an updated Twitter / website / Facebook
page 3. Make your websites social.4. Try and create shareable and open school resources
online.5. Respond to conversations as often as possible.6. Create a social media school policy (Staff/Students)7. If creating a network use existing tools / software.8. If running social media empower the person, or
make sure they are already senior staff.9. Continuously learn, unlearn, and re-learn.
Relax and Enjoy
[email protected]@ChrisRawlinson
