Download - Social Media Fm April 2011
![Page 1: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/1.jpg)
Social media
7 april 2011................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 2: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/2.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
#SMFM
![Page 3: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/3.jpg)
Debbie Bernasco onlineDebbi3
http://nl.linkedin.com/in/debbiebernasco
debbiebernasco.nl
QRCommunicatie / de helden van
Zakendoen
Bloggen
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 4: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/4.jpg)
“De klant is niet veel veranderd1944 - word of mouth
#wom
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 5: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/5.jpg)
Paul Lazarsfeld
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“Massamedia kan het beslissingsproces niet voor 100% beïnvloeden
![Page 6: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/6.jpg)
“................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Is er dan niets veranderd?
![Page 7: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/7.jpg)
“................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 8: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/8.jpg)
“web 1.0 - het informatieve web
informatie werd gebracht door bedrijven, journalisten en auteurs
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 9: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/9.jpg)
“................................................................................................................................................................................................................................
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
web 1.0 - het informatieve webweb 2.0 - het sociale web
![Page 10: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/10.jpg)
“web 2.0 - het sociale web
iedereen is auteur geworden en we kunnen reageren op elkaars artikelen
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 11: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/11.jpg)
“web 2.0 - reacties
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 12: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/12.jpg)
“web 2.0 - fora
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 13: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/13.jpg)
“................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 14: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/14.jpg)
Het sociale web verbindt klanten met elkaar
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 15: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/15.jpg)
evolutie
Heeft invloed op het internetgebruik en op de manier waarop klanten aankoopbeslissingen nemen.
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“
![Page 16: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/16.jpg)
evolutie
Doordat iedereen een webauteur wordt stijgt de informatie over productervaringen.
“................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 17: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/17.jpg)
evolutie
Klanten schrijven feedback over producten en merken.
“................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 18: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/18.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“evolutie
Waardering
![Page 19: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/19.jpg)
evolutie
Klanten gebruiken de informatie op het sociale web om hun risico bij aankopen te verminderen.
“................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 20: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/20.jpg)
Heb je vertrouwen in onderstaande personen?Een persoon als jezelf
Dokter Academicus
JournalistCEO
Politici
88%85%
76%59 %
54 %29%
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“
![Page 21: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/21.jpg)
“Sociale web
Interactie tussen klanten
Impact op aankopen
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 22: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/22.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Word of mouth:De wereld is een dorp geworden.
“#wom
![Page 23: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/23.jpg)
Word of mouth heeft 2 componenten.
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 24: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/24.jpg)
A. OnlineB. Offline
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 25: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/25.jpg)
De meerderheid van word of mouth vindt nog steeds offline plaats.
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 26: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/26.jpg)
Online word of mouth bereikt echter alleen meer mensen.
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 27: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/27.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Beide zijn belangrijk in het aankoopgedrag.
![Page 28: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/28.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Zowel online als offline gaan mensen op zoek naar personen met dezelfde interesses, naar advies of aanbevelingen.
![Page 29: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/29.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Door onderlinge communicatie beinvloeden consumenten elkaar.
![Page 30: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/30.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Dat resulteert in 4 dimensies die de hedendaagse klant typeert.
![Page 31: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/31.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
1. De consument is een postmoderne nomade• Online en offline is geen andere wereld• Het gaat nog steeds om de zelfde persoon
![Page 32: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/32.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
2. De klant gebruikt zijn impact• Iedereen is verbonden met het internet• Stijgende macht bij de klant
![Page 33: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/33.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
3. De klant toont zijn emotie• Internet haalt het emotionele van de klant boven• Emoties worden expliciet gedeeld met een grote groep mensen
![Page 34: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/34.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
4. De klant is een partime marketeer• Door grotere hoeveelheid informatie stijgt de transparantie in de wereld.• Marketing is een vak waarin elke burger een ervaringsdeskundige is.
![Page 35: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/35.jpg)
De komst van mobiele netwerken stelt klanten instaat om altijd online te zijn.
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 36: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/36.jpg)
Het is een sociaal fenomeen. Personen zijn verbonden met hun relaties en vrienden.
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 37: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/37.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Aardig wat mensen hebben een mobiele telefoon met camera.
![Page 38: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/38.jpg)
Klanten beslissen op basis van hun emoties
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 39: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/39.jpg)
Ons emotioneel gedrag ten opzichte van merken wordt expliciet gedeeld.
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 40: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/40.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 41: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/41.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 42: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/42.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 43: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/43.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 44: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/44.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 45: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/45.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 46: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/46.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 47: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/47.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 48: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/48.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 49: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/49.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 50: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/50.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 51: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/51.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
We delen onze emotie met merken.
![Page 52: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/52.jpg)
Hoe uiten klanten hun emoties tegenover merken?
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 53: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/53.jpg)
Beleving................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 54: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/54.jpg)
Personality Matters!
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Beleving
![Page 55: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/55.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Moleskine
![Page 56: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/56.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Moleskine
![Page 57: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/57.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 58: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/58.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 59: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/59.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 60: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/60.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 61: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/61.jpg)
“Achtergrond verhaal
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 62: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/62.jpg)
“ Doel:Product emotie
Geloofwaardigheid creerenEmpathie
Associciatie
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 63: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/63.jpg)
“Hedendaagse klant
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 64: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/64.jpg)
“Online en offlinegedrag is identiek
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 65: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/65.jpg)
“De wereld is een dorp er zijn geen grenzen meer
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 66: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/66.jpg)
“Geeft feedback op merken #wom
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 67: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/67.jpg)
“ Wil converseren
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 68: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/68.jpg)
“ Is emotioneel
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 69: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/69.jpg)
“Relevant en plezant
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 70: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/70.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Ben jij een leider of een volger?
![Page 71: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/71.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Een goed verhaal beklijft en wordt doorverteld
![Page 72: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/72.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Een goed verhaal beklijft en wordt doorverteld
![Page 73: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/73.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Ben jij een leider of een volger?
“
![Page 74: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/74.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Ben jij een leider of een volger?
“
![Page 75: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/75.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Ben jij een leider of een volger?
“
![Page 76: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/76.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“de aandachtsparadox
Nieuwe klanten
Vaste klanten
![Page 77: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/77.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“Het echte geheim van persoonlijkheid is het
tegenovergestelde doen
![Page 78: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/78.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“Hoe wordt je spraakmakend?
![Page 79: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/79.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
“• Bied iets van waarde dat exlusief is• Zorg voor een accent dat mensen met elkaar willen delen• Hou je afzijdig
![Page 80: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/80.jpg)
Klanten maken tegenwoordig keuzes op basis van diepere behoeften
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 81: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/81.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Denk vanuit de klant...
![Page 82: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/82.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Doelstellingenpiramide
Bedrijfsdoelstellingen
Marketingdoelstellingen
Social media doelstellingen
Social mediamiddelen
![Page 83: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/83.jpg)
1. Bepaal je doelstelling
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Vaak zal SMM een onderdeel zijn van bestaande marketing- communicatieplannen. Een extra kanaal om je doelgroep te bereiken.
Doelgroep
![Page 84: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/84.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
• Je doelgroep bevind zich vermoedelijk grotendeels online;
• Je budget is beperkt;• Je wilt het imago van jezelf of je organisatie
meer ‘Web2.0’ maken;• Je wilt goed kunnen meten wat het resultaat
van je marketinginspanningen is;
2. Waarom Social Media?
Redenen om SMM in te zetten kunnen bijvoorbeeld zijn:
![Page 85: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/85.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
• Je wilt duidelijker aanwezig zijn op internet, ook voor SEM (Search Engine Marketing);
• Je wilt het dialoog met je klant/doelgroep opzoeken en zodoende de relatie intensiveren;
• Je bent op zoek naar partners, kennis en gelijkgestemden.
2. Waarom Social Media?
Redenen om SMM in te zetten kunnen bijvoorbeeld zijn:
![Page 86: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/86.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
3. Definieer je doelgroep
Dit zul je helder voor ogen moeten hebben omdat je doelgroep later de keuze bepaalt voor kanaal, middel, ‘tone of voice’ en te verwachten respons.
• Actief online• Actief binnen sociale netwerken
en content sharing platform
![Page 87: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/87.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
4. Onderzoek hoe je doelgroep Social Media gebruikt
Bestudeer je doelgroep aandachtig. Zoek ze online op en observeer het gedrag:
• In welke netwerken zit je doelgroep?• Welke sleutelfiguren of ‘opinion
leaders’ zijn er te identificeren?• Zijn er al concurrenten van je actief
met SMM? En zo ja, wat is hun propositie en activiteit(en)?
![Page 88: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/88.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
5. Voorbereiden van de organisatie
Zijn de juiste mensen, kennis en competenties aanwezig?
![Page 89: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/89.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
6. Opzetten van een focusgroep
Cultuurverandering
Draagvlak
Voortrekkers
![Page 90: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/90.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
7. Stel Budget en mankracht samen
![Page 91: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/91.jpg)
8. Monitoring
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 92: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/92.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
8. Monitoring Four Months
![Page 93: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/93.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
8. Monitoring Four Months
![Page 94: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/94.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
8. Monitoring Four Months
![Page 95: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/95.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
8. Monitoring Four Months
![Page 96: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/96.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
8. Monitoring Four Months
![Page 97: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/97.jpg)
8. Monitoring T-mobile
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 98: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/98.jpg)
#negatieve twitter berichten
Reputatiemanagement
OOH wat moet ik doen
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
8. Monitoring
![Page 99: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/99.jpg)
9. Implementatie van de software
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 100: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/100.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
10. Publicatieschema
Om overkill te voorkomen biedt een publicatieschema redding.
Een voorbeeld daarvan is het 1-7-30-4-2-1-schema. Een schema dat er als volgt uit zou kunnen zien:
1-7-30-4-2-1
![Page 101: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/101.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1 Dagelijks Twitteren, info van anderen delen en reacties op je blog bijhouden.1-7-30-4-2-1
![Page 102: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/102.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1 Wekelijks één blog of video-interview plaatsen.
1-7-30-4-2-1
![Page 103: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/103.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1 Maandelijks een digitale nieuwsbrief rondsturen of YouTube-filmpje creëren.1-7-30-4-2-1
![Page 104: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/104.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1 Per kwartaal een e-book, speciale video of traditionele nieuwsbrief presenteren.
1-7-30-4-2-1
![Page 105: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/105.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1 Een keer per half jaar een evenement organiseren.
1-7-30-4-2-1
![Page 106: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/106.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1 Om het jaar een nieuwe game of app creëren.
1-7-30-4-2-1
![Page 107: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/107.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Social media
![Page 108: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/108.jpg)
Faciliteren
faciliteer, luisteren en reageren
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 109: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/109.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 1Twinacts #B2C
![Page 110: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/110.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 1Twinacts #B2C
![Page 111: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/111.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 1Twinacts #B2C
![Page 112: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/112.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 1Twinacts #B2C
![Page 113: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/113.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 1Twinacts #B2C
![Page 114: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/114.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 2De locale #held van Rotterdam #localheroz
![Page 115: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/115.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 2De locale #held van Rotterdam #localheroz
![Page 116: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/116.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 2De locale #held van Rotterdam #localheroz
![Page 117: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/117.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 3Eruit op uit in de Peel
![Page 118: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/118.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Case 3Eruit op uit in de Peel
![Page 119: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/119.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
![Page 120: Social Media Fm April 2011](https://reader036.vdocuments.net/reader036/viewer/2022081401/558e963d1a28abbf538b4599/html5/thumbnails/120.jpg)
................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM
................................................................................................................................................................................................................................
Lovemark