BACK TO
BASICS
By Vanessa Vakirtzi
There are OVER 4.5 million
Internet Users in Greece
Over 3 million of them, are active
Facebook users
Creating
apps that
will get
awards
Dealing with the
‘trend’ of social media
Finding the newest technology
Creating traffic, hitting Fan targets
Proving you are a social
media guru !
And relationships are formed through…
COMMUNICATION
CONVERSATION
Conversation is not about
numbers
Conversation is about
relationships
One to One offline conversations
Public And ‘Social’ Conversations
HOW WE INTERACT
HOW WE RECOMMEND
HOW WE SHARE
HOW WE ENGAGE
HOW WE COMMUNICATE
THIS CHANGES…
Social Media Conversation=
Word of mouth
SO WHAT ARE YOU WAITING FOR ?WE ARE WAITING FOR YOU TO TRIGGER US
WE ARE
WAITING TO
SHARE YOU TO
OUR FRIENDS
CONVERSATIONS
ARE HAPPENING
RIGHT NOW…
ENTER EXISTING
CONVERSATIONS
INFLUENCE
EXISTING
CONVERSATIONS
TRIGGER NEW
CONVERSATIONS
READY ?No..Youre still
missing something
ITS ABOUT LOVE
Why you need to love social
media…
IT IS NOT ABOUT
WHO SHOUTS THE
LOUDEST
It is not rocket science Or the Holy grail
…but its pretty close
It is NOT just another marketing tool
It kind of is ALL about Facebook…
It forces you to be better
And look further
Now you are ready for the
beginning of a beautiful friendship
What you need to know to
make it work
WHERE DO
YOU WANT
TO GO ?
DRIVE TO
STORE
RESEARCH TOOL
BRAND
MARKETING
ONLINE SALES
ESTABLISH
LEADERSHIP
PROMOTIONS
RECRUITMENT
CUSTOMER
SUPPORT
TRAFFIC TO
SITE/BLOG REPUTATION
MANAGEMENT
What do you have to offer ?
ADVICE
EDUCATION
EXPERTISE
A ‘CAUSE’
RELATED MESSAGE
YOURSELF
EVENTS /
OCCASIONS
RESOURCES ?
SELECT YOUR
CHANNELS
B2CPages for brands
B2B
Neighbourhood of your customers
Mechanisms are marketing toolsControllable yet intimateMEASURABLE
Networking and awareness
Generates leads and databases
It can be your only online property
Build
Sustain
Engage
Building a ‘fanbase’
Simple searchProvide incentive/reason why
Run some very targeted FB or Linked in Ads
Links from all other properties (on and offline)
Spread the word
Invite them into your conversation
And become a part of theirs
Contentis everything !
User your expertise
Be creative
Give content that interests them
Information about you
Link to other properties
Use your Human touch
Be visualAsk and listen
Engage in DIALOGUE
Create Applications
Create databases
Provide exclusives and incentives
User generated content
Keep it Going
Measure & Optimise
Know your brand
ambassadors
Promote Loyalty
And last but not least
Don’t forget to
Thank You
By Vanessa Vakirtzi