Social Media for Community BuildersGrowing, sharing and connecting through online networks and tools
http://www.flickr.com/photos/22207308@N03/2252360890/
Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
What we’ll talk about
•Storytelling
•How to LISTEN and engage online
•The art of Responding
http://www.flickr.com/photos/eschipul/3219612492/
Find this presentation:www.slideshare.net/eschipul
Tell your Story and people will listen
1. Storytellinghttp://www.flickr.com/photos/eschipul/2872827771/
Social Media is a Conversation between actual HUMANS!
Once upon a time...
http://flickr.com/photos/e_phots/2646616379/
Obama
http://flickr.com/photos/joecrimmings/1977376708/
... there was an Internet candidate...
http://www.flickr.com/photos/67396912@N00/3004333083/
... that connected online...
The Candidate Bloggedhttp://my.barackobama.com/page/community/post/amandascott/gGgLXx
As President, he continues to share...http://www.whitehouse.gov/blog/
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
4 Elements of Storytelling
http://www.flickr.com/photos/eschipul/2484829961/2. Listening and Engaging
http://www.flickr.com/photos/eschipul/3426116511/
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Due diligence on your StoryListening and Engaging: Tracking Tools
What is an Alert? (www.google.com/alerts) Listening and Engaging: Tracking Tools
Addictive and essential Google Reader: www.google.com/reader
Social Networks to Know
http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)
Facebook - Not just for college kids
•Pages and Groups ROCK!
•Be a leader, volunteer and connector
•Create buzz for events
•Share your own updates, links and other content
Bill White: www.billwhitefortx.com/facebook
http://www.facebook.com/pages/Bill-White/7101618455
2. Listening and Engaging: Facebook Magic!
Your Facebook profile at a glance
• Flesh out your profile
• Be picky on who you connect with
• Re-purpose other content
• Add ALL of your Social Media links
• Be fun and interesting
• Connect with like-minded people
2. Listening and Engaging: Facebook Magic!
Marketing Successful Events on Facebook
670 members
230 ‘yes’348 ‘maybe’
2. Listening and Engaging: Facebook Magic!
Are you a ‘Group’ie?2. Listening and Engaging: Facebook Magic!
http://www.facebook.com/group.php?gid=2597976894
Page Power in Facebook2. Listening and Engaging: Facebook Magic!
To Page or to Group - that is the question
• Groups = Not indexed in Google
• Pages = Visible to Google
• Groups = Messages go to inbox
• Pages = Messages go to ‘updates’
http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/
2. Listening and Engaging: Facebook Magic!
Facebook Do’s and Don’ts
•Be stiff and boring
•Create a ‘company’ profile (deleted!!)
•Keep all personal and pro life facets separate
•Post press releases
•Spam your contacts (connect but be polite)
•Grow your profile
•Upload pics and videos to tag and send
•Create and join biz and fun Groups / Pages
•Be picky on your friends
•Cross promote your Social Media links
3. Facebook: Community Building through Social tools
Facebook Buzzwords
•Friend - Connect with someone on Facebook
•Wall message - Write, draw or post something on someone’s wall
•Tag - Add names to photos or videos
•Status update - What are you doing?
•Public timeline - List of recent activity
3. Facebook: Community Building through Social tools
Connecting and promoting on MySpace2. Listening and Engaging: MySpace or Your Space?
Bill White on MySpace: www.myspace.com/mayorbillwhite
Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule
2. Listening and Engaging: Video takes it home
Flickr - The Power of Visualization! (www.flickr.com) 2. Listening and Engaging: Not just snapshots...
www.flickr.com/groups/superneighborhood22/
www.flickr.com/photos/laanba/2379353028/
www.flickr.com/groups/assignmenthouston/pool/
Geotagging fun on Flickr2. Listening and Engaging: Not just snapshots...
www.flickr.com/map/
http://www.youtube.com/watch?v=ddO9idmax0o
Micro-Blogging with Twitter (www.twitter.com) 2. Listening and Engaging: Twitter
Twitter includes others in ongoing dialogue
Heights on Twitter: www.twitter.com/HoustonHeights
2. Listening and Engaging: Twitter
Use as a platform to help others!
HPL on Twitter: www.twitter.com/HoustonLibrary
2. Listening and Engaging: Twitter
http://www.flickr.com/photos/eschipul/2484829961/3. Responding!
http://www.flickr.com/photos/59503392@N00/419321748/
Where do Comments live?3. Responding: Blogs and Commenting
Do’s and Don’t of Commenting3. Responding: Blogs and Commenting
• Be defensive / snarky
• Think you can change everyone’s mind
• Leave identical comments
• Be ‘Anonymous’
• Speak your mind (respectfully)
• Include links to relevant information
• Give props / say thanks!
• Bite your tongue (when appropriate)
GOOD! BAD!
Do NOT feed the trolls3. Responding: Blogs and Commenting
(Rarely this cute)
Find your happy place
People get mad, don’t fuel the fire3. Responding: How to make it a Positive
Find your Happy Place.
The Power of Creation3. Responding: How to make it a Positive
http://www.youtube.com/watch?v=wKsoXHYICqU
www.lettexansruntexas.com
Let’s Review:
•STORY
•Listen first, then talk
•Creative connectivity
•The art of Responding
http://www.flickr.com/photos/eschipul/3219612492/
Find this presentation:www.slideshare.net/eschipul
Can we help you? Let us know!
Ed Schipul // CEO
Email: [email protected] Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul
