Download - Social Media For Events, Wiener Center, UJA
Social Media For Events
Lisa ColtonSee3 Communications / Darim Online
[email protected] @lisacolton
TODAY’S HASHTAG: #ujaevents
#UJAEVENTS @LISACOLTON
Agenda1. GOALS: why use social media at events2. BEFORE: marketing, recruitment, engagement3. DURING: conversation, deepening, amplifying4. AFTER: applying, disseminating, curating
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#UJAEVENTS @LISACOLTON
How Do You Influence?
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What Tools Do You Use?
• Twitter• Facebook• YouTube• Text Messaging• Livestreaming• Hashtags
#UJAEVENTS @LISACOLTON
BEFORE THE
EVENT:
Create a gravitational
center, & exert force.
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Hashtags
Facebook, Twitter, Instagram, etc.
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Centralized & Decentralized Use = Momentum
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Build Momentum
Facebook shares are highest after someone has committed to the event. Create opportunities and
content that’s worth sharing!
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Ian SchwartzProgram Associate, BBYO
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FacebookEvents
Allows RSVP, shares, invite friends, discuss
on the wall.
Use tactics to encourage RSVP and
engagement, e.g. questions for speakers
posted in advance. #UJAEVENTS @LISACOLTON
And Can Be Shared…
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Debbie Seiden
Project Manager, Jewish Futures
The Jewish Education Project
Curating voices around the issue to build momentum
and engage a wider audience
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Drive Everything to Registration
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QR Codes link paper to online event registration
Free: QRstuff.comPaid has analytics
What’s Your Gravitational
Center?
Let’s Practice!
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First: Who Are You?• If you were a car…• If you were a celebrity…• If you were a color …
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What Do You Need to Scaffold?
#UJAEVENTS @LISACOLTON
Think, Pair, Share!
• Pick an event• Articulate a goal• What’s your
gravitational center?• What tool would you use?• What’s your voice? Value?• Craft it!
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Pre: Get Organized For Event
• Hashtag & include in materials• Live tweeting & Twitter wall plans• Live blogging & guest bloggers plans• Live stream broadcast• Staffing video interviews and clips• Listen to early chatter
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DURINGLive Coverage / BroadcastBreak down the wallsBridge on site / on lineCreate sharable contentCreate connections in the room
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How Do You Influence?
#UJAEVENTS @LISACOLTON
#UJAEVENTS @LISACOLTON
LiveStream
Make It Easy: Anticipate Needs!• Display hashtag
& handles of key people
• Include in introductions
• Include in signage and materials
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Twitter Walls: TwitterFall.com
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Jason LeibowitzSenior Program Manager, National Young Leadership
The Jewish Federations of North America
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Design It In
• Tweet in questions• Ask for input or reflections
by Twitter or text• Like our page and post a
photo• What’s one follow up
action you’ll take following this event?
• Text opt in / donations in the moment
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Text Message Participation
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Abby WiseActivities Coordinator, Beth El Synagogue Center
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Instagram Photo Feed
Robinhood Foundation + Black Eyed Peas in Central Park http://eventstagr.am/
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Melissa PremingerMarketing Associate
Friedberg JCC | Sunrise Day Camp
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Live Tweeting• Capture key quotes, with presenter handle• Share statistics• Retweet others• Highlight people, insights• Share pics, vine videos
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Dashboards: HootSuite
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Live Blogging• May require a team. Who does
what?• Do background research for
nuggets that others won’t have.• Create a schedule – early, plenary,
sessions, hallways, drinks. Think about variety of content.
• Every post should have graphics and links.
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Capturing the Moment
• Mini-video interviews• Vine/Instagram videos• “Roving Reporter”• Photos• Listening for insights ->
guest blogger invites
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AFTER• Provide assets to support
decentralized reporting, blogging • Keep conversation going• Penetrate deeper, impact• Keep people engaging with each
other• LISTEN! LISTEN! LISTEN!
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Posting Assets for Use
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• Photos on Flickr (with good tags & descriptions!)
• Documents on Slideshare or Scribd
• Videos on YouTube
Make sure participants know these assets are available for them to use and embed and share!
Continue ConversationAsk questions & share resources in gathering spaces:•FB event•FB group or page populated by attendees•Using hashtag •Even on your own profile
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Joelle BermanCommunications Manager
NEXT: A Division of Birthright Israel Foundation
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Listening• Who’s tweeting? Who’s blogging?• Who is carrying forward the issues, not just
the event• What memes maintained momentum? How
can you build on that?• Who are nodes for next time?
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Measurement
• Growth of network• Activity• Peer to peer connection• Longevity• Opt in• Donations• Long term retention• Curation• Amplification
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Final Thoughts
• Play! Try things personally• Think about logistics, implications• Get your staff personally connected• Be purposeful, don’t just fill space• Integrate channels• Curate & converse
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Questions?Examples to share?
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