Download - Social Media for Job Searching
Careers and Employabil ity Centre
Social Media for Job Searching
By the end of the session you will: get tips on how to build an active social
media profile that markets you well know how to use social media to:
get ideas of what to do with your degree;
research and look for job vacancies; network with employers
Outcomes of the session
Social media offers the opportunity to build a strong online profile that attracts recruiters.
Create a strategy to optimise your presence by:• using a consistent username and image across
your Facebook, LinkedIn and Twitter profiles• highlighting your location – general, not specific!• highlighting the type of work you’re looking for
Follow, network and engage with:• companies you want to work for• recruiters• leaders in the job area you’re interested in• groups active in the sector
Set up job alerts!
How can YOU use social media for job searching?
Employers and recruiters use it too!Recent research indicated that more than 50% of employers view candidates’ social media profiles before making a job offer.
This led to the majority of recruiters reconsidering their decision.
What image is your social media presence projecting?
Your digital footprint
A photo a friend has tagged you in
Your Facebook account (if not high privacy settings)
A guest blog post you have written, or your own blog
A review you have left on a website
Your Tweets on Twitter
Facebook profile pictureFacebook banner Facebook groupsInstagram TumblrPinterest Comment boardsForums Flickr YouTube School yearbook online
Everything on the internet that is about you!
So think about data protection
Think carefully about :• Keeping your social and professional
profiles separate• Medium selection – think about what to
include where!• Content selection – professional,
appropriate• Privacy settings• Security
Positioning your online profile
Online networksWhere are the people in the sector you’re interested in making contact?A professional looking online presence can help you to make contact with people working in the sector you are interested in.
You can add examples of your work on web pages, blogs, online videos.This is important in media/creative industries.
Choosing the right medium– Social media use in fruit!
I’m eating a #grape
I like lemons
Here’s a video of me eating a melon
Here’s a great photo of some pears
This is where I bob apples
Here’s how to make a great smoothie
I’m listening to “Raspberry Beret”
Anyone want some bananas?
Snap of my fruit face!
LinkedIn• My skills include apple picking• I’m qualified in banana peeling• I work in the fruit industry• I’m interested in the future of fruit
freshness• I’m connected to fruit growing
experts• Here’s a video / photo / recipe for a
smoothie• Here’s my blog about the best fruit
diet
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The World’s Largest Professional Network467,000,000+ members
https://press.linkedin.com/about-linkedin
12M+
Canada
128M+
USA
25M+
Brazil
7M+
Australia
138M+
EMEA
35M+
India
4M+
South Africa
5M+
Turkey
8M+
Italy11M+
France
8M+
Spain
6M+
NL20M+
UK
2M+
U.A.E
2M+
Sweden
8M+
Mexico
20M+
China
5M+
Russia
8M+
DACH
• Online networks
1. Create two profiles – identify key words to use on your professional one!
2. Provide details of education, work experience and skills
3. Get involved – joining relevant groups, liking and sharing companies you’re interested in.
4. Use Facebook jobs boards (eg. INDEED) and individual company careers pages to set up job alerts
Top tips for job search with
1. Follow accounts – find out about what’s happening now in the industry you want to work in
2. Search for opportunities – using the search tool
3. Get involved – tweet, retweet
Top tips for job search with
How to give yourself the best chance of success
What you knowWho you knowWho you are
1. Complete your profile, 100%
2. Build your network
3. Join relevant groups
4. Gather recommendations and endorsements
5. Apply for jobs
Top tips for job search with LinkedIn
100% profile completionAdd info and maintain your profile on a regular basis
100% complete profiles are 40x more likely to receive opportunities.
Your LinkedIn profileMaking you more visible to potential employers and recruiters:
• Professional but friendly looking photo
• Write an attention grabbing headline – put in that you’re job hunting
• Write a compelling summary
Job search using LinkedIn
Send personalised invitations with context
Grow your network
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Start at the profile to ensure you have the
option to create a personal message.
Networking using LinkedIn
Ask questionsBuild a reputation
Networking using LinkedIn
Stay in touch as your network grows
Do people favours!
Careers research using LinkedIn
Careers research using LinkedIn
Learn about industry sectors
Careers research using LinkedIn
Social media can help you to:
• Generate careers ideas• Find out about jobs you’ve not considered• Find out what a job is really like – ‘insider
information’• Ask how your skills and interests fit those of the job• Explore the hidden job market- where jobs aren’t
advertised• Opportunity to ask for work experience
Using networking for career planning
Confident networking
Traditional face to face networking… Now augmented by online social media…
Working the room… Working the world wide web…
What is networking?
Photo
REMEMBER…..
• We all have networks
• You have probably already used networking skills (finding work experience/ part time work)
• Most people are flattered to be asked for advice
• There are many established networks you can use, eg. Sussex alumni
• It never hurts to ask someone (tactfully) for help - they can always say no!
Unsure about networking?
Connect to people you know
…who know other people
Who to connect with?
Work colleagues
Family / Family friends
Fellow students on your course
Career Service
s
Tutor / Lecture
r
Friends
Photo
• Follow up and keep in touch
• Say “Thank you!”
• Share good news!
• Offer to help others
Online networking etiquette
Passive (Research)Looking at people related to you or where you are going
Looking at what other people are saying / doing
Reading Blogs
Researching companies
Active (Communication)Communicating = liking / sharing / asking / blogging / tweeting &
retweeting / content creation
Create an ACTIVE online presence!
Social media for job search
Summary
Want some support?Careers and Employability Centre
• Online e-guidance through CareerHub
• Short interviews with a careers adviser – book via CareerHhub
• Events programme – employer events and careers workshops (book on CareerHub online)
www.sussex.ac.uk/careers
