Download - Social Media for NonProfits
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Social Media for NonProfits
IABC PhoenixChris SietsemaApril 29, 2010
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Who Is Active in Social Media Now?
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73% 56% 49%
Idealware Survey – February 2010
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Different Tools
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A Business Utility
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Customer Service
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Market Research
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Awareness & Revenue
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“If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.”
- John Steinbeck
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Be Specific
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Make Everything…
• Share• Give• Contribute
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Survey the Landscape
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Handout
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7 ImportantQuestions
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Connecting the Dots
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Grow Awareness
Grow Awareness
Customer Service
Customer Service
Engage NewAudiences
Engage NewAudiences
Sample Objectives
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What People Want
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• Fun / Play• Information• Relationships• Opportunities to Share
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A Barter System
• Entertain• Educate & Enlighten• Invite & Say “Thank You”• Ask Questions 19
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Conversations ∞ Content
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• Stick to Your Plan• The “Parachute” Rule• Adopt a Schedule• Follow Accordingly• Segment With Lists• Reply & ReTweet• “Thank You” DMs • Use Event #hashtags
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• Advanced Search
• Start a LinkedIn Group– 159 “Arizona” Non-Profit Groups
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• Post a Question
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• Build a Channel• Get Volunteers• Optimize for Search• Integrate• Take Advantage:
YouTube.com/NonProfits
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Other Notable Venues
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Blogging
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Lack of Confidence33
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Lack of Content
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Lack of Resources
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Lack of Personality
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Poor Measurement
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Social Media Analytics
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Questions?• Chris Sietsema• Teach to Fish Digital• [email protected]• 480.389.5435
• linkedin.com/in/sietsema• Twitter: @sietsema
• slideshare.net/sietsema
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Slide-ography• Slides 3 & 9 – Idealware Survey: Using Social Media to Meet NonProfit Goals (February, 2010)• Slide 11 – John Steinbeck, LIFE Magazine 1937. Photographer: Peter Stackpole• Slide 12 – You have to pick one from Florian on Flickr Creative Commons • Slide 13 – easy from Bob Rosenbaum on Flickr Creative Commons• Slides 11-13 – derived from Jason Falls’ post, Three Keys to NonProfit Social Media Success• Slide 18 – I wanna hold your hand from batega on Flickr Creative Commons• Slide 25 – A Sunday Afternoon on the Island of La Grande Jatte – 1884 by George Seurat• Slide 33 – Scared from Capture Queen on Flickr Creative Commons• Slide 34 – Takir Desert from flydime on Flickr Creative Commons• Slide 35 – Time is Money from praction^r on Flickr Creative Commons• Slide 36 – Green Man from www.theindychannel.com• Slide 37 – My wife’s lame bell collection
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