Download - Social Media for the Advertising set
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Ed Schipul [email protected] www.schipul.com // www.brandtobedetermined.com
http://www.flickr.com/photos/30818304@N00/2040156264/
Social Media and the advertising world:Trends in online Communication and Connection
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http://www.youtube.com/watch?v=BmykFKjNpdY
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What we’ll talk about...
• Social Media for the advertising set
• Online advertising that works
• How to survive the recession
Tying traditional strategy and new tools together
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Technology is great, but it’s all about PEOPLE
http://www.flickr.com/photos/libraryman/414960752
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Let’s talk Social Media tools
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Blogging to connect fast and personally
• Set up a fast template Blog
• Start simple - match branding graphics later
• 5 posts before ‘launch’
www.typepad.com
www.wordpress.com
www.blogger.com
Social Media Tools
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Agency having a Blogosphere dialoguewww.offmadisonave.com
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They are already talking about you... Ads of the Worldhttp://adsoftheworld.com/blog
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Podcasts - How an iPod makes you smartSocial Media Tools
• Low-tech recorded online ‘radio shows’
• Amazing knowledge sharing
• Listen wherever you want
http://americancopywriter.typepad.com/
www.wehatesheep.com
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Twitter - grow your brand and relationshipsSocial Media Tools
• What are you doing right now?
• 140 characters
• Instantaneous
• Connective
www.twitter.com
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What the heck is Twitter?
http://www.youtube.com/watch?v=ddO9idmax0o
Social Media Tools
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Twitter by savvy marketerswww.twitter.com/jetblue
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Seeking non-traditional ad solutions for non-traditional mediums: http://be-a-magpie.com/
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Online video - no popcorn required
• Tell your stories, don’t just pitch
• Re-purpose your content
• Share knowledge
• Be genuine, look cool
Social Media Tools
http://www.youtube.com/experiencewii
Wii YouTube ad channel
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Other people creating viral video campaigns FOR YOU: http://vimeo.com/1700732
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Identify the Influencers - learn how to listenSocial Media Tools
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
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Find Blogs to read and learn fromwww.technorati.com // www.blogsearch.google.com
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Blogpulse Conversation Tracker: www.blogpulse.com/conversation
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Addictive and essential Google Reader: www.google.com/reader
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It’s all about the Commotion
http://www.flickr.com/photos/spotrick/1661694268
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Are you on Facebook yet?(you really, really need to be)
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Your Facebook profile at a glance
• Flesh out your profile before you start friending
• Personal and professionallives are blurred (good and bad)
• Be picky with your friends
• Re-purpose your otherWeb content on Facebook
Harness the power of Facebook
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Creating a group/fanpage for your Company / Product
• Group pages grow camaraderie
• Coordinate, promote andfollow up on events
• Encourage membercontribution (reward them!)
• Select a handful of officersfor increased participation
Harness the power of Facebook
http://www.facebook.com/gap
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Other Facebook goodies
• Photos - visuals are powerful!
• Videos
• Applications - play with your audience
• ‘Web Identities’ - tie in your personas
Harness the power of Facebook
http://apps.facebook.com/webidentities/
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Advertising on Facebook - 120 million usersHarness the power of Facebook
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Other advertising opps in the Social Media world
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What does work now?
• Pay-Per-Click - works but volume is down- http://adwords.google.com - http://searchmarketing.yahoo.com
• Ad networks - psychographic targeting- Adbrite - www.adbrite.com- Federated Media - www.federatedmedia.net
• Hulu advertising - commercials actually watched!- www.hulu.com
Advertising online in a Social Media world
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Social Media and Real World interaction
• Social Media Marketing- Online Public Relations- New WOMM (brand evangelists)
• Physical events - face-to-face time
Tying in your online and offline campaigns
www.flickr.com/photos/eschipul/2561315154/www.carolinecollective.cc
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How advertisers can survive the Recession
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???????????
+
???????????(Your Millenials don’t get it)
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How old are your Millenials?Millennials and Middle Management
2002 2003 2004 2006Freshman25 today
Senior29 today
Freshman24 today
Senior28 today
Freshman23 today
Senior27 today
Freshman21 today
Senior25 today
30 years + = CLUELESS21-29 years = In the know
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What is the problem here?Millennials and Middle Management
$$$
???
$$$
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Grow your Personal BrandsPersonal Branding
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What can my agency do?
• Relationships - build and maintain
• Recurring revenue
• Retrain, retool and recruit
• Get rid of dead weight NOW
• Charge for creative
Actionable steps to surviving the Recession
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What can I do?
• Build your personal brand
• Participate in Social Networks
• Stay close to billable work
• Be humble (arrogant people suck)
Actionable steps to surviving the Recession
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Let’s review...
• Social Media means listening and creating
• Seek out new online ad spaces
• Survive the recession by being curious
Leverage technology to reach your audience
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Thanks for participating today!
Ed Schipul
CEO, Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567
Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
Find my slides on Slideshare: www.slideshare.net/eschipul
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http://www.flickr.com/photos/andresmartin/2379157808/
http://www.flickr.com/photos/ucumari/2317386162/
http://www.flickr.com/photos/davyrocket/82339986/
http://www.flickr.com/photos/jbuhler/29493344/
http://www.flickr.com/photos/mastrobiggo/2414317157/
http://www.flickr.com/photos/gaetanlee/118885175
Mobile!
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So why do you care?
• 30% Internet users access ONLY through Mobile (over 850 million)
• 92,000 text messages sent EVERY SECOND
• 2.8 trillion text messages sent in 2007
• SMS = $100 billion/year industry
• www.communities-dominate.blogs.com
Brain candy from Tomi Ahonen research
http://www.flickr.com/photos/whartz/2092971356/
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2.7 Billion Mobile Phones
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Slide thanks to Houston Chronicle’s David Herrold:http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
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Mobile Web =New way of communicating
• Create new value
• Grow Community
• Interactive campaigns
• Reach those on-the-go
http://flickr.com/photos/eschipul/743621029/
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2.7 Billion Mobile Phones
Content vs. Context (it really, really matters)