Download - Social Media & Journalism - El Escorial 2010
![Page 1: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/1.jpg)
The Media and Social Media in the 21st centuryAdam WestbrookEuroForum July 2010
![Page 2: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/2.jpg)
![Page 3: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/3.jpg)
![Page 4: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/4.jpg)
Freelance Multimedia Journalist Bauer Radio, Big Issue, VJ Movement, Current TV
Director & founder studio .fu
Lecturer in JournalismKingston University, London
Blogger and writerblog .fu, Duckrabbit, OWNI.eu, European Journalism Centre, adamwestbrook.co.uk
AuthorNext Generation Journalist, Newsgathering for Hyperlocal Journalists, 6x6 skills for Next Generation Journalists
Trainer & consultant KM Group, Leeds Trinity & All Saints College, Guardian Media Academy
![Page 5: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/5.jpg)
![Page 6: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/6.jpg)
social media is not just a passing trend
![Page 7: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/7.jpg)
400 Million Users (2010)
26 million users (2010)
1.3 million users (2010)
133 million blogs (2009)
Source: ClickyBank 2010
![Page 8: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/8.jpg)
35%
25%
go online regularly every month to update their social networking profle
go online regularly every month to manage a website or blog
Source: GlobalWebIndex 2010
48%go online regularly every month to update their social networking profle
![Page 9: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/9.jpg)
social mediaand me
![Page 10: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/10.jpg)
![Page 11: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/11.jpg)
![Page 12: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/12.jpg)
![Page 13: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/13.jpg)
I start writing valuable content about here
![Page 14: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/14.jpg)
social media and my work today●My personal blog & twitter profle have 2,500 followers and allows me to promote my ideas about the future of journalism and build my own brand as a journalist
●My storytelling blog is becoming a key way to push my business' unique position as expert storytellers to the non-proft market
●I blog occasionally for OWNI.eu, the European Journalism Centre and Duckrabbit.
●I use Twitter to build my brand and add value to my readers – by sharing links
●I read hundreds of blogs to keep up with trends, ideas and research stories
![Page 15: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/15.jpg)
does social media make money?My social media work has brought me work, stories, commissions, invitations, the chance to speak at great events like this....
...but directly, it has never made me a penny
(but then it's never cost me anything either)
![Page 16: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/16.jpg)
social media has changed journalism
![Page 17: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/17.jpg)
the end of fortress journalism
![Page 18: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/18.jpg)
we are no longer talking at our audiences
we are not even talking to our audiences
![Page 19: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/19.jpg)
we are no longer talking at our audiences
we are not even talking to our audiences
we are talking with them
![Page 20: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/20.jpg)
![Page 21: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/21.jpg)
"The idea is to open the newspaper to the readers, to put them on the same level, and give the daily a more social feeling"
Borja Echevarría, deputy editor of El País
![Page 22: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/22.jpg)
15,000 signed-up subscribers
100,000 readers a day
![Page 23: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/23.jpg)
Make social media part of your armoury Use it as a way to fnd and share information as a story develops
Appeal for eye witnesses to events
Appeal for photographs and video if you can't get there yourself
Use Facebook to fnd case studies and source trends
Get readers to contribute to your coverage
Crowdsource data mining
Use Twitter to assess trends
Break news to your audience with Twitter & Facebook
With running stories use CoverItLive to create on going commentary
Be transparent about your newsgathering process
Get reporters on the scene to fle raw video with fip cams...
...or record short audio commentaries with audioboo
![Page 24: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/24.jpg)
social media and you
![Page 25: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/25.jpg)
Make blogging work for you
![Page 26: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/26.jpg)
Make blogging work for you
01. add value – what can you write that really makes an impact?
02. write regularly – aim for 2 or 3 blog posts a week
03. aim to be a thought leader – be profound!
04. write “sneeze posts”
05. write lists
06. leave lots of comments
![Page 27: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/27.jpg)
Make tweeting work for you
![Page 28: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/28.jpg)
Make tweeting work for you
01. add value – what can you write that really makes an impact?
02. tweet links to great articles you've read
03. tweet profound things
04. re-tweet profound things from others
05. tweet a little bit of personality
06. think about when you tweet – when are your readers online & on Twitter?
![Page 29: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/29.jpg)
get blogging
get booingget tweeting .1
![Page 30: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/30.jpg)
create and addvalue to yourreaders .2
![Page 31: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/31.jpg)
be prepared for me to be wrong .3
![Page 32: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/32.jpg)
Adam Westbrookwww.adamwestbrook.co.ukTwitter @AdamWestbrook
www.livelifetothefu.co.uk
![Page 33: Social Media & Journalism - El Escorial 2010](https://reader033.vdocuments.net/reader033/viewer/2022060108/554db71bb4c905bd488b458f/html5/thumbnails/33.jpg)