Download - Social Media Makeover
SOCIAL MEDIA MAKEOVER
Non-Profit Edition
By Jermaine A. YoungDirector of IT and Development
Greater Toledo Urban League
President/CEO of A Sublime Creation Design Studio
Super Cool Genius Internet Guy
Out with the oldEvaluating your needs
NON-Profit does not mean boring
Non-profits can present their causes and mission in a fresh and exciting way
Non-profits can appeal to a wider audience and ultimately attract new donors and supporters
Non-profits can inform their supporters of changes and events up to the minute
Non-profits can get a better idea of who believes and supports their mission
Using Social Media:
You can teach an old dog new tricks Present your content in appealing ways
Just because numbers are boring doesn’t mean they have to be
Make it look goodHumans are sensory beings and like things
that are attractive Stick to your purpose
Make sure you can own up to your claims
Over your headDebunking the Social Media Phobias
Its not gonna bite ya
Social Media is a lifestyleAdd it in to your routine just like brushing
your teeth and going to the gym Social Media is a language
Find out the formula for successful communication
Social Media is a landscapeLearn the playing field before entering the
game
What you don’t know someone else will How can my organization benefit from
Social Media? How do other organizations similar to
mine use Social Media? Do I or my staff know how to use Social
Media? Is this something I can use volunteers
for?
Extreme MakeoverPractical example: Social Media in action
GTUL.ORG
Before: Stiff, Stale, Boring, Old
After: New, Fresh, Alive, Young
Every avatar has a soul
What is our organization’s personality? What topics would our organization be
interested in? What is our voice?
Keep the site alive
A blog can be your voice
Keep supporters informed
Share forever changing stats and info
Heard it through the grapevine
Twitter Facebook Delicious Flickr YouTube LinkedIn Ning
Social Media
TwitterFacebook
Word of web is the new word of mouth
Old way New way
Phone Banks Mass Mailing Door to Door Chasing our tail
Sending Tweets Updating Facebook Keeping our blog fresh Interacting one on one
with our supporters
Quick resourcesHow you can be the best you can be
Quick resources
Wordpress.org Dreamhost.com Dahl Consulting
GTUL.ORG Facebook.com/ToledoUrbanLeague Asublimecreation.com
Final Word
The web is a T.V. commercial and not a billboard
In cyberspace no one can hear you scream
Keep it moving