Download - Social media marketing 052010
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Social Media Marketing For Business!
for Distributed Presence,
Extended Sphere of Influence,
and Enriched Relationships
Amos White Internet Marketing Training & Coachingwww.amoswhite3.com
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Communication has Changed
Disruption = Opportunity!Disruption = Opportunity!
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Have you?
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Online!Online!
Communication is…
FaceBook 250,000 new registrations per day.FaceBook 250,000 new registrations per day.
Craigslist has 12 Billion page views monthly.Craigslist has 12 Billion page views monthly.
78% find home or agent online.78% find home or agent online.
Filipinos send 1 Billion text messages daily.Filipinos send 1 Billion text messages daily.
Online!Youtube: 2 Billion views a dayYoutube: 2 Billion views a dayOnline!
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Who is your audience?
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Where are your fans?
your Friends?your Friends?
and Followers?and Followers?
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What is your Road Map?
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So, how do I understand social So, how do I understand social networking?networking?
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The Social Web Principles
Network EffectsOpennessWeb 2.0Participation
Web 2.0So what do I need to know?
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Web 2.0 Marketing RequiresWeb 2.0 Marketing Requires
Be There Be present, current,a responsive resource…
Be open, personal, honest, fully disclosing…
Info, links, media, opinions…Share
Show you care
Your 3-Dimensional Presence
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Mobile Connectivity
Blog
Web Site
It Requires IntegrationClient Manager
CRM Auto Responder
CRM / ERP
Social Presence
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Responsiveness
5 Realtors will be contacted (avg.)
80% Become client of first responder
97% People search internet first
A Real Estate Case Study
Sources: NAR Report Findings, March 2005. InManNews Reports, March 2007
2 hrs. Avg. response time SF Bay Area
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And Participation!
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So what are you So what are you doing now? doing now?
How do you “feed”How do you “feed”your followers?your followers?
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Strong Branding
Interactive Blog
Keyword data points
RSS feeds
Share enabled “Fans”
Shared Photos & Videos
Fan Pages
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Social Networking
Contacts info
Friends & Followers Stats
# of Updates Posted
RSS enabled
Twitter Search / Trends
Strong Visual Branding
Updates Posted
Posts Trail Below
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How are you adding Friends?
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Where's your next deal?
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How are You Measuring Performance?
• Friends on Facebook/LinkedIN• Questions Asked & Answered • Brand citation search (#hashmarks)• Website visitors• Blog Subscribers
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www.amoswhite3.com
So…What are you doing now?
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Make Your PlanWhat’s my next step?What’s my next step?
•Create Plan•Get Setup•Participate
in the Community!
www.amoswhite3.com
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Participate
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Embrace Change
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Want to Learn More?
@Mos42coaching @ amoswhite3 . Com
http://amoswhite3.wordpress.comwww.amoswhite3.com
Follow me ;-)