Download - Social media marketing 052010
Social Media Marketing For Business!
for Distributed Presence,
Extended Sphere of Influence,
and Enriched Relationships
Amos White Internet Marketing Training & Coachingwww.amoswhite3.com
Communication has Changed
Disruption = Opportunity!Disruption = Opportunity!
Have you?
Online!Online!
Communication is…
FaceBook 250,000 new registrations per day.FaceBook 250,000 new registrations per day.
Craigslist has 12 Billion page views monthly.Craigslist has 12 Billion page views monthly.
78% find home or agent online.78% find home or agent online.
Filipinos send 1 Billion text messages daily.Filipinos send 1 Billion text messages daily.
Online!Youtube: 2 Billion views a dayYoutube: 2 Billion views a dayOnline!
Who is your audience?
Where are your fans?
your Friends?your Friends?
and Followers?and Followers?
What is your Road Map?
So, how do I understand social So, how do I understand social networking?networking?
The Social Web Principles
Network EffectsOpennessWeb 2.0Participation
Web 2.0So what do I need to know?
Web 2.0 Marketing RequiresWeb 2.0 Marketing Requires
Be There Be present, current,a responsive resource…
Be open, personal, honest, fully disclosing…
Info, links, media, opinions…Share
Show you care
Your 3-Dimensional Presence
Mobile Connectivity
Blog
Web Site
It Requires IntegrationClient Manager
CRM Auto Responder
CRM / ERP
Social Presence
Responsiveness
5 Realtors will be contacted (avg.)
80% Become client of first responder
97% People search internet first
A Real Estate Case Study
Sources: NAR Report Findings, March 2005. InManNews Reports, March 2007
2 hrs. Avg. response time SF Bay Area
And Participation!
So what are you So what are you doing now? doing now?
How do you “feed”How do you “feed”your followers?your followers?
Strong Branding
Interactive Blog
Keyword data points
RSS feeds
Share enabled “Fans”
Shared Photos & Videos
Fan Pages
Social Networking
Contacts info
Friends & Followers Stats
# of Updates Posted
RSS enabled
Twitter Search / Trends
Strong Visual Branding
Updates Posted
Posts Trail Below
How are you adding Friends?
Where's your next deal?
How are You Measuring Performance?
• Friends on Facebook/LinkedIN• Questions Asked & Answered • Brand citation search (#hashmarks)• Website visitors• Blog Subscribers
www.amoswhite3.com
So…What are you doing now?
Make Your PlanWhat’s my next step?What’s my next step?
•Create Plan•Get Setup•Participate
in the Community!
www.amoswhite3.com
Participate
Embrace Change
Want to Learn More?
@Mos42coaching @ amoswhite3 . Com
http://amoswhite3.wordpress.comwww.amoswhite3.com
Follow me ;-)