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Social Media Revolution: New Ways of Marketing
MSME BrandsIFIT Workshop
By Lorelie Banguilan
Marketing Communication… is not walking the classical path anymore
Dramatic Shift in Marketing Reality
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Social Media PowerSocial Media is bigger than you think… and it’s just getting started…
But is it a fad or the biggest shift since the Industrial
Revolution ?
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social media is a collection of online tools
that people use to create, share, and connect with each
other
Social media is a
conversation that
takes place online
Always OnTheir networks and conversations don’t “end”.Many are comfortably blurring the lines between work and life.
Why should you care? What the hell is social
media anyway?
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Fan Page Applications Connect/Share Facebook Ads
Fan Page:“Build customized micro presence inside facebook and attract your target market to join the community”
Applications:“Engage your target market with a good application and they will help you sell through a managed gossip”
Connect/Share:“To share or not to share… that is the one million dollar question”
“Average Facebook users has 130 friends”
(source: Facebook Statistics)
Facebook ads:“People don’t mind that there are ads in facebook, after all, facebook is free”
measure SUCCESS
Social Media is bigger than you think.
16,000,000 accounts, top 7
2,100,000 million accounts, top 12
97 million population, 28 million with access, 88 million mobile subscribers
88DB.com is the biggest classified website in China and Southeast
Asia • Global Monthly (30 Day) Unique Visitors have grown to over 15M• Global Monthly (30 Day) Pageviews have grown to over 60M• 88DB.com has awarded for Google AdSense Best Partner Award (HK)
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are needed to see this picture.