Download - Social Media Mini-Sites
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PRESENTED MARCH 1, 2011, GOLD COAST
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Social Marketing utilises online distribution channels to reach our customers in a timely, relevant, personal and... cost-effective manner.
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2010 SMM Industry reportBenefits: 85% Generating exposure
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Why Utilise Social Media?To nurture relationships. Grow business
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I Want to be Your Friend
Among consumers polled, 51 percent of Facebook users and 67 percent of Twitter users said they are more likely to buy from the brands they "friend" or follow, while 60 percent of Facebook users and 79 percent of Twitter users are more likely to recommend those brands to others.
A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies
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The study also found that Internet users now expect businesses to have "some digital face - whether it's on FB or Twitter," otherwise the opinion may be that they are "not really with it or in tune with the new ways to communicate with customers."
You’re not really with it. Or are you?
A recent study by market research firms Chadwick Martin Bailey and iModerate Research Technologies
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Why Are We Here?To understand the Social Media tools so we can better develop our strategies.
blog
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Strategy?Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”
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Lucky Door Prize...1 Free Strategy Meeting. Drawn at the end of the night.
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Understanding these tools will help us exclude the tools we don’t need.
YourWebsite
blog
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Australians spend more time on Facebook (average 7 hours 19 minutes per month) than the US and Italy.
ESTIMATED
9,775,100 PEOPLEWHO LIVE IN AUSTRALIA
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Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”
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Social Networking sites are no longer simple profiles. We can build Social Mini-Sites, via “Pages”
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Welcome tab should direct Facebookers to firstly like you and encourage other activity
Welcome Tab& Profile Pic
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Encourage the Like and build your connections
Welcome Tab& Profile Pic
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Building relationships is all about getting the Like. Targeting friends first, when appropriate.
Welcome Tab& Profile Pic
‘Likes’ &Friends
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About your company, Link to your website etc.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
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House Rules tab. Know your legal risks.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
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Ensure you understand the Facebook T&Cshttp://www.facebook.com/promotions_guidelines.php
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
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Then...Develop your own app or use this one:http://www.facebook.com/wildfireinteractive
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
22Wednesday, 2 March 2011Campaign formats include sweepstakes, coupons, quizzes, contests, group coupons, virtual gifts, trivia, sign-up form and more.
Access Real-time Analytics & Powerful InsightsDownload your data in real-time and get access to powerful analytics. Analyze user behavior, aggregate demographic profiles and viral campaign information.
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You can create your own store on Facebook or plug in products from your existing shopping cart.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
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http://www.facebook.com/payvment
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
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http://www.facebook.com/payvment
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Leverage your other Social Media sites and profiles
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
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Entertain, Educate and Promote Views, Shares & Likes
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
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Write once, publish across multiple networks
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog Tab
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Blog Tab, Imported from your existing website / blog
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog Tab
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Create your own. Import content from your website. Run your own contest.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
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Example of Importing Products from an Existing Shopping Cart.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
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Register your place(s) of business using your mobile GPS and Facebook App.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
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Register your place(s) of business using your mobile GPS and Facebook App.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
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Others find it, Check-In and Friends Notice.
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Leverage connections, whatever the Social Network.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
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Invite Friends, Fans and request they share.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
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Offline Likes... Likify.net
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
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Great for use in Out Of Home advertising and Print Media advertising
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
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Getting insights into who’s following you is simple
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
GetInsights
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User Demographics, Activity, Media Consumption etc.All part of the Facebook Insights for pages.
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
GetInsights
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Another piece of the puzzle. Can assist with connecting each Social Media Site. But must be managed.
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Twitter Stats
Although Twitter accounts in Australia lag far behind Facebook, there has been a big rise in Twitter usage:There are approximately 2.5M twitter accounts in Australia although only 16% of twitter users are aged under 24 years old [2]Within Australia nearly a quarter of online Australians (23%) read ‘tweets’ in the past year [1]14 percent ‘followed’ companies or organizations via Twitter (up from 5% in 2008) and 13 percent posted ‘tweets’ (up from 4% in 2008) [1]The majority of accounts are in NSW (over 35%), seconded by Victoria (27%) [3]
42Wednesday, 2 March 2011[1] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[2] http://www.webkrunk.com/2010/04/13/twitter-demographics-infographic/[3] http://blog.tribalytic.com/2010/05/13/how-many-australian-twitter-users-are-there-and-where-are-they-from/[4] http://techcrunch.com/2010/06/08/twitter-190-million-users/
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Decrease your work load. Auto post from Facebook.www.facebook.com/twitter
Auto Postsfrom Facebook
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Make your bio real human. Nothing to serious please.
Auto Postsfrom Facebook
GoodBio
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Desktop Tools for Day-to-Day Management.Tweetdeck, Hootsuite
Auto Postsfrom Facebook
GoodBio
TweetDeck
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All capable from your mobile. Which is mostly what people like to know... “What are you doing now?”
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
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How many times to you see people walking down the street with their mobile in hand? They could be connected to you, NOW.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
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Managing your reputation is seriously important. SocialOomph can assist by sending you emails.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
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FREE & Pro Versions available. Email Notifications, Scheduled Tweets, Track Keywords etc.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
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Every time you follow somebody they get a brief advert for your business as an email notification.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
Follow People+ Organisations+ Competitors
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Be Consistent. Tell them more about you.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
Follow People+ Organisations+ Competitors
BrandedBackground
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Notice the number of Tweets, Following and Followers.The more you tweet & follow, the more follow you.
Auto Postsfrom Facebook
GoodBio
TweetDeck
Tweet Text+ Pics + Links
Track Content(Social Oomph)
Follow People+ Organisations+ Competitors
BrandedBackground
52Wednesday, 2 March 2011
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LinkedIn: Facebook for Professionals.January 2011 – 1m+ members in Australia
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Personal Profiles = Online CV
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No Beach Photos Here Please :) But Keep It Friendly :)
ProfilePhoto
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Complete your profile. Half baked looks lazy and trust me - people notice.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
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Connect by (Inviting your email contacts). Connect via searching LinkedIn.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
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New Business Etiquette... Connect In Person.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
58Wednesday, 2 March 2011
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Company Pages Complete Your Story.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
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Company Pages Complete Your LinkedIn Story.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
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Facebook / Twitter auto posts, help you to be part of the buzz, and maximise reach.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
Updates
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Join a group or create a group.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
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Start a Discussion & Become a Key Person of Influence.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
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Spread the word into your network.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
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If it’s already being written on your blog. It’s easy to import & improves your profile.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
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Contributing to other peoples growth is key in becoming a Key Person of Influence.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
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PowerPoints, PDFs, Photographs, Portfolio, Video. Another Social Mini-Site.
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
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Promote Events from your page and within groups
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
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Promote Events from your Page and within Groups
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
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Promote Events from your Page and within Groups
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
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Facebook is the most popular social networking site accessed via a mobile (92%), followed by YouTube and Twitter (18%) [2]
71Wednesday, 2 March 2011[1] http://en.wikipedia.org/wiki/YouTube[2] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows[3] http://www.youtube.com/t/fact_sheet[4] http://www.viralblog.com/research/youtube-statistics
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Create your own channel: YouTube.com/user/yourname
YourChannel
72Wednesday, 2 March 2011
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Company intro assists with being found as well as being watched.
YourChannel
CompanyIntro
73Wednesday, 2 March 2011
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Brand your channel.
YourChannel
CompanyIntro
BrandedBackground
74Wednesday, 2 March 2011
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Brand your channel.
YourChannel
CompanyIntro
BrandedBackground
75Wednesday, 2 March 2011
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Get shooting :)
YourChannel
CompanyIntro
BrandedBackground
Videos
76Wednesday, 2 March 2011
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Get shooting :) Most of us have a video camera in our pocket right now.
YourChannel
CompanyIntro
BrandedBackground
Videos
77Wednesday, 2 March 2011
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Ideas: Product Reviews
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
78Wednesday, 2 March 2011
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And you don’t have to produce them. Get your suppliers to produce them and you brand and post them.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
79Wednesday, 2 March 2011
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Ideas: Create videos of your portfolio
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
80Wednesday, 2 March 2011
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Search for idea’s on YouTube.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
81Wednesday, 2 March 2011
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Interview your customers and get their video testimonial / case study.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
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Animate still images with ease.
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
Animoto.com
83Wednesday, 2 March 2011
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Animoto.com
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
Animoto.com
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85Wednesday, 2 March 2011
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Sharing is caring and key to becoming a Key Person (Company) of Influence.
86Wednesday, 2 March 2011
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If you’ve got some lying around. They’re not doing a lot of good on your hard drive.
PowerpointPresentations
87Wednesday, 2 March 2011
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PDF Catalogues, Sales & Media Kits. Another way to share them and simply plug slide share into your social sites.
PowerpointPresentations
PDFViewer
88Wednesday, 2 March 2011
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Ideas: Display your portfolio here.
PowerpointPresentations
PDFViewer
Portfolio
89Wednesday, 2 March 2011
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Ideas: Photo galleries.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
90Wednesday, 2 March 2011
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Ideas: Videos can be embedded in powerpoint presentations as well you know? Leverage content already produced.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
91Wednesday, 2 March 2011
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Upgrade your membership and you can customise your channel.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
92Wednesday, 2 March 2011
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Upgrade your membership and you can customise your channel.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
93Wednesday, 2 March 2011
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Different memberships offer different options.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
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Custom headers, colours, no ads, etc
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
95Wednesday, 2 March 2011
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Leverage this space. If you’ve already got content here... have international meetings.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
Zipcart Meetings(Present over the Web)
96Wednesday, 2 March 2011
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Leverage this space. If you’ve already got content here... have international meetings.
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
Zipcart Meetings(Present over the Web)
97Wednesday, 2 March 2011
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Most of us have one of these already. It’s time to leverage our efforts and share across our networks.
blog
98Wednesday, 2 March 2011
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Write new content and be consistent about how often you release content.
blog
New & ConsistentContent
blog
99Wednesday, 2 March 2011
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Encouraging comments is another way to be social.
blog
New & ConsistentContent
blog
EncourageComments
blog
100Wednesday, 2 March 2011
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What now?Develop a strategy.
101Wednesday, 2 March 2011
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What’s In a Strategy, Again?Establish “Why” we will use “What” tools and “How” the “Who” will implement it by “When”
102Wednesday, 2 March 2011
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YourWebsite
Tweet Text+ Pics + Links
Auto Postsfrom Facebook
Follow People+ Organisations+ Competitors
TrackContent
TweetDeck
Welcome Tab& Profile Pic
‘Likes’ &Friends
Company Info& Terms
Contests+ More!
Sell ProductsTab
YouTube Tab
Blog TabCustom
Tabs
Places
Events
Offline‘Likes’
Insights
ProfilePhoto
Work History,Skills & Interests
Work History,Skills & Interests
Connect
Company PageProducts / Services
UpdatesGroups &Discussions
Wordpress BlogIntegration
SlideshareIntegration
Events
PowerpointPresentations
PDFViewer
Portfolio
PhotoGalleries
Videos
CustomChannel
CustomisedLook
Zipcart Meetings(Present over the Web)
New & ConsistentContent
EncourageComments
blog
YourChannel
CompanyIntro
BrandedBackground
Videos
ProductReviews
Portfolio
CaseStudies
Animoto.com
103Wednesday, 2 March 2011
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Manage your reputationSelect tools which will maximise productivity, and prevent you from having to put out fires due to your lack of response
104Wednesday, 2 March 2011
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Reputation ToolsLow cost & no cost: SocialOomph, Google Alerts, Technorati Watchlists
105Wednesday, 2 March 2011
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Consumer & Producer ToolsTweetmag For Ipad, Twitterrific, Facebook & LinkedIn Apps for iPhones.
106Wednesday, 2 March 2011
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Consumer ToolsPeople that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
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How do you look when you’re not using Social Media?
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Social Media Marketing is not replacement marketing But it would be a mistake to disregard it entirely. Make it part of your marketing mix.
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Thank You. Questions?Presentation will be available via Slideshare.net later this week. You will be contacted via email.
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Further ReadingSix Pixels Of Seperation: twistimage.com/book/Follow us on Facebook: facebook.com/memedia
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112Wednesday, 2 March 2011