1.How to Monitor Your Social Media Presence in 10 Minutes a Day By: Rebecca Corliss from HubSpotBrittany WilsonMKTG 338-002Book Blog

2. Agenda Introduction Social Media Benchmarks Setting Your Goals Prepping for Your New Routine What Should you be Monitoring? Streamlining Your Monitoring Process Your New 10-Minute Schedule Got 5 More Minutes? Whats Next? Paid Tools as Marketing Solutions Measuring Your Results 3. Introduction Its the frontier! The future! The special sauce thatmakes all marketing successful! Key component, but it is not fairy dust Its HARD work!! Consider this eBook to be the 8 Minute Abs of socialmedia Develop a routine that works for you! 4. Social Media Benchmarks 5. Social Media Benchmarks cont.. 6. Social Media Benchmarks cont.. 7. Setting Your Goals Select one or two specific goals Target these goals to reach them Ex. Do you want to use social media to increase sales??? 8. Prepping For Your New Routine Have all the accounts that you want to use set up Try and use as many as possible Use Company Accounts Customer interaction and great content Encourage employees to create accounts To represent your company Have a photo/logo, links to website, and company content on networks 9. What Should You Be Monitoring? Facebook Twitter LinkedIn Quora Blogosphere 10. Streamlining Your Process RSS Feeds (Really Simple Syndication) Feed of a specific stream of information Great tool to help consolidate and organize all thefeeds you collect Google Reader Send Important RSS feeds to your reader Facebook- does not have a free way to collect a feedof posts for you business 11. Your New Ten Minute Schedule Log into your Google Reader first thing in the morningand check relevant information 12. Whats Next??? Come up with the best content and react to yourfans Now you are listening and engaging 13. Paid Tools as Monitoring Solutions CoTweet Enterprise Edition HubSpot 14. Measuring Your ResultsGoogle Analytics HubSpot 15. Relation to Personal Brand I can use this routine to monitor my personalplatforms Set personal goals and focus on them I can monitor my platforms incase I need to dodamage control Start out with using the 10 minute schedule, butwork up to my own that works the best for me 16. Relation to Client Involve this routine in their manual B. Lilley Productions does not have a person to focused on just social media Quick way for them to monitor the platforms Good start for them 17. Rate 4 Stars Very good information, but I feel like we alreadyknow this Easy read for someone just starting out withsocial media 18. References How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss fromHubSpot Pictures: How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss from HubSpot http://www.crunchbase.com/company/quora MCqUPPFCqm70QG4_oHgDg&zoom=1&iact=hc&vpx=597&vpy=174&dur=549&hovh=2 25&hovw=225&tx=103&ty=117&sig=117564940023870073523&page=1&tbnh=147&tbnw =147&start=0&ndsp=12&ved=1t:429,r:3,s:0,i:109 http://www.google.com/imgres?q=social+media&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4A DFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=aWihRFThMeesKM:&imgref url=http://technorati.com/social-media/article/is-social-media-really- overrated/&docid=5AL3-N9BAT3MhM&imgurl=http://scm- l3.technorati.com/12/01/15/60155/Social-Media- Collage.jpg%253Ft%253D20120115135657&w=250&h=192&ei=7ceqUKT6OO- r0AGKvoCADg&zoom=1&iact=hc&vpx=16&vpy=166&dur=842&hovh=153&hovw=200&tx =102&ty=75&sig=117564940023870073523&page=2&tbnh=143&tbnw=193&start=12&nd sp=24&ved=1t:429,r:12,s:0,i:172 http://www.google.com/imgres?q=up+arrow&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T 4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=2rFaN4b3NVQyJM:&imgr efurl=http://www.antisocialmediallc.com/2012/02/arrow-icons-right-left-up-and- down/&docid=NYqs8o7QYL92FM&imgurl=http://www.antisocialmediallc.com/wp- content/uploads/2012/02/Up-Arrow.jpg&w=600&h=600&ei=JcmqUL- 2BJLD0AGzlIBw&zoom=1&iact=hc&vpx=2&vpy=170&dur=85&hovh=225&hovw=225&tx= 109&ty=85&sig=117564940023870073523&page=1&tbnh=139&tbnw=143&start=0&ndsp =16&ved=1t:429,r:0,s:0,i:139 19. References Continued.. http://www.google.com/imgres?q=money&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=Yhbr5ctd5eemSM:&imgrefurl=http://www.cartoonista.com/money.php&docid=0bQHpXCzcBPXsM&imgurl=http://www.cartoonista.com/img/money.jpeg&w=320&h=375&ei=gciqUO3_Nai40gHh4ICwAg&zoom=1&iact=hc&vpx=586&vpy=161&dur=40&hovh=243&hovw=207&tx=126&ty=212&sig=117564940023870073523&page=2&tbnh=140&tbnw=129&start=14&ndsp=25&ved=1t:429,r:30,s:0,i:246 http://www.google.com/imgres?q=facebook&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=SAWECB1bEY7B2M:&imgrefurl=http://www.jonloomer.com/2012/04/08/review-create-custom-facebook-tabs-with-shortstack/&docid=Y2VNsErUHud75M&imgurl=http://www.jonloomer.com/wp-content/uploads/2011/10/facebook_logo.png&w=400&h=300&ei=XdOqUPW8OeeT0QH-roGgAg&zoom=1&iact=hc&vpx=817&vpy=180&dur=628&hovh=194&hovw=259&tx=179&ty=89&sig=117564940023870073523&page=1&tbnh=128&tbnw=130&start=0&ndsp=11&ved=1t:429,r:4,s:0,i:151 http://www.google.com/imgres?q=twitter&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=ET-jOSUFYRT3FM:&imgrefurl=https://twitter.com/about/resources&docid=1Wsl4QdUF_vhJM&imgurl=https://twitter.com/images/resources/twitter-bird-white-on-blue.png&w=300&h=300&ei=jdOqUJGjMaPm0gHg6oDQDQ&zoom=1&iact=hc&vpx=304&vpy=172&dur=1384&hovh=225&hovw=225&tx=164&ty=106&sig=117564940023870073523&page=1&tbnh=143&tbnw=156&start=0&ndsp=12&ved=1t:429,r:2,s:0,i:158 http://www.google.com/imgres?q=linkedin&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=W0rOoPOVizbsSM:&imgrefurl=https://twitter.com/LinkedIn&docid=Q9GqTHU7SvLXVM&imgurl=https://twimg0-a.akamaihd.net/profile_images/1962900537/TwitterBG_LinkedIn_Icon.jpg&w=297&h=297&ei=3dOqUK7dFsuq0AHj8oHgAQ&zoom=1&iact=rc&dur=215&sig=117564940023870073523&page=1&tbnh=143&tbnw=160&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139&tx=54&ty=41 20. References Continued http://www.google.com/imgres?q=how+to+monitor+your+social+media+presence+in+10+minutes+a+day&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=NO_jhcC3O3UtqM:&imgrefurl=http://www.web-hosting-newsletter.com/2011/08/10/how-to-monitor-your-social-media-presence-in-10-minutes-a-day/&docid=wwikk38iReFcWM&itg=1&imgurl=http://www.web-hosting-newsletter.com/wp-content/uploads/2011/08/alarm-clock.jpg&w=208&h=270&ei=NNiqUOOxHsLH0QHFloG4Dw&zoom=1&iact=hc&vpx=864&vpy=144&dur=62&hovh=216&hovw=166&tx=89&ty=93&sig=117564940023870073523&page=1&tbnh=150&tbnw=110&start=0&ndsp=20&ved=1t:429,r:5,s:0,i:88 http://www.google.com/imgres?q=checklist&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=ddLLLPNxLVxh0M:&imgrefurl=http://www.ncvps.org/index.php/students/student-checklist/&docid=kz9oYxA1_3gVEM&imgurl=http://www.ncvps.org/wp-content/uploads/2010/12/mental-strength-checklist.jpg&w=700&h=600&ei=OtmqULWPGcbJ0QGu-YCADQ&zoom=1&iact=rc&dur=81&sig=117564940023870073523&page=1&tbnh=135&tbnw=158&start=0&ndsp=14&ved=1t:429,r:0,s:0,i:136&tx=76&ty=21 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=hVDMUSGwWUEw8M:&imgrefurl=http://www.hubspot.com/blog/bid/10491/Sequoia-Google-Ventures-and-Salesforce-com-Invest-32-Million-in-HubSpot&docid=XiBqwPwLdnC_mM&imgurl=http://blog.hubspot.com/Portals/249/images/HubSpot_SeriesD_Infographic-resized-600.png&w=600&h=450&ei=-NmqUM7WIpO30QHAt4CYAQ&zoom=1&iact=hc&vpx=266&vpy=147&dur=18&hovh=194&hovw=259&tx=174&ty=106&sig=117564940023870073523&page=2&tbnh=148&tbnw=198&start=11&ndsp=23&ved=1t:429,r:12,s:0,i:123 21. References Continued http://www.google.com/imgres?q=google+analytics&um=1&hl=en&sa=N&tbo=d&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=G7PrycVzkeKl6M:&imgrefurl=http://www.zadling.com/google-analytics-custom-reports/&docid=d2PlH9qxCMFBDM&imgurl=http://www.zadling.com/wordpress/wp-content/uploads/2010/08/google-analytics-stats.jpg&w=446&h=485&ei=oNmqUIm5DaPV0gG8mYDwDQ&zoom=1&iact=hc&vpx=2&vpy=168&dur=89&hovh=234&hovw=215&tx=70&ty=94&sig=117564940023870073523&page=1&tbnh=144&tbnw=132&start=0&ndsp=12&ved=1t:429,r:0,s:0,i:139 http://www.google.com/imgres?q=cotweet&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=9N0LCH87Oay4QM:&imgrefurl=http://www.contentfac.com/blog/how-much-do-social-media-management-programs-really-cost/&docid=TQ0OdZf3YlO33M&imgurl=http://contentfac.com/wp-content/uploads/2011/05/CoTweet-logo4.jpg&w=200&h=200&ei=WduqUNGdIqXq0QHiyYCoCg&zoom=1&iact=rc&dur=473&sig=117564940023870073523&page=1&tbnh=121&tbnw=99&start=0&ndsp=11&ved=1t:429,r:6,s:0,i:118&tx=80&ty=61 http://www.google.com/imgres?q=hubspot&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=m4EHHchlFNZBLM:&imgrefurl=http://www.hubspot.com/fact-sheet/&docid=5u3c8Ve4YHgM3M&imgurl=http://www.hubspot.com/Portals/53/images/HubSpot_logo_255x588.jpg&w=588&h=255&ei=mduqUKn_KsTs0QGewIHgBw&zoom=1&iact=hc&vpx=181&vpy=214&dur=527&hovh=148&hovw=341&tx=132&ty=71&sig=117564940023870073523&page=1&tbnh=130&tbnw=300&start=0&ndsp=11&ved=1t:429,r:1,s:0,i:90 22. References Continued http://www.google.com/imgres?q=listen+and+engage+social+media&um=1&hl=en&sa=N&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=MFaO_9yQ6UWKfM:&imgrefurl=http://www.slamglobal.com/2010/01/11/banks-can-use-social-media-to-leverage-brand-change/&docid=HyIC-euRF0HgCM&imgurl=http://www.slamglobal.com/wp-content/uploads/2010/01/Banks-SM1.jpg&w=293&h=283&ei=FNyqUL76C8XV0gGcoYC4Bw&zoom=1&iact=hc&vpx=182&vpy=135&dur=2623&hovh=221&hovw=228&tx=153&ty=161&sig=117564940023870073523&page=1&tbnh=127&tbnw=128&start=0&ndsp=18&ved=1t:429,r:1,s:0,i:76 http://www.google.com/imgres?q=four+stars&um=1&hl=en&sa=N&tbo=d&rlz=1W1ADFA_enUS467&biw=1192&bih=534&tbm=isch&tbnid=RADPdsYMm2jXEM:&imgrefurl=https://www.michigandaily.com/arts/episode-review-good-wife-season-four-premiere&docid=cVm_8Z_S6ka6PM&imgurl=https://www.michigandaily.com/files/four-stars_0.png&w=3000&h=700&ei=--6yUK7hOaH20gGTk4DoBA&zoom=1&iact=hc&vpx=2&vpy=220&dur=698&hovh=108&hovw=465&tx=114&ty=65&sig=117564940023870073523&page=1&tbnh=57&tbnw=244&start=0&ndsp=9&ved=1t:429,r:0,s:0,i:153 http://www.google.com/imgres?q=social+media+is+hard+work&um=1&hl=en&tbo=d&qscrl=1&rlz=1T4ADFA_enUS467US467&biw=1192&bih=534&tbm=isch&tbnid=21Y8DViE63RVqM:&imgrefurl=http://getsocialwithamy.com/social-media-hard/&docid=484AGz6kOefllM&imgurl=http://getsocialwithamy.com/wp-content/uploads/2011/06/social-media-whats-so-hard-249x300.jpg&w=249&h=300&ei=qZ-zULi4AdC30QHVuYC4Dw&zoom=1&iact=hc&vpx=355&vpy=2&dur=61&hovh=240&hovw=199&tx=99&ty=85&sig=117564940023870073523&page=1&tbnh=147&tbnw=122&start=0&ndsp=13&ved=1t:429,r:2,s:0,i:90