How does BBC News do Facebook?
What changes does BBC News make to achieve success on Social Media?
From EzyInsights
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How does BBC News do Facebook?
● Engagement - activating the audienceConversation on the page
● Sharing - growing the audienceConversation in smaller groups
Encourage conversation - Increase audience
Most popular posts over 2 month period (August-September 2013 )
How does BBC News do Facebook?
Ferry smashes into cargo ship
Cool images from space
The USA nearly nuked itself (lol)
Pilots falling asleep while they fly you home
Is it rude to kiss on public transport?
Horrible hospital food
Baby pandasOMG!
So no serious news?
Wrong!
USA says YES! to War
UK says NO! to War
News Roundupdirected by Michael Bay
● Breaking NewsInformation can be shared incredibly quickly
● Serious news made accessible
● For some people it’s the only way they get news!
BBC News: Content
BBC News: Content
● Conversational and general interest stories most popular by far
● Breaking news features when relevant, regardless of subject
● Politics is a black hole
● On FB - prioritise ruthlessly
● Be ready to react (e.g. big TV, world, or other event)
● Play to platform strengths
Facebook = Casual, conversational
Conclusions
● Know your audience
Use data to help shape content strategy
Data & Community Manager
Keep learning, keep measuring
Conclusions
