Download - Social media workshop 4 sept 2014 copy
![Page 1: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/1.jpg)
Social Media Marketing and engagement
Paul McGarrity
![Page 2: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/2.jpg)
What is Social Media and how to use it effectively
Facebook and Twitter best practice – with examples and exercises
Social Media Management
Key Learnings
![Page 3: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/3.jpg)
Social Media Overview?Social Media Fundamentals
![Page 4: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/4.jpg)
Community: Friends, charities, comedians, news sites etc
News Feed of ‘status updates’
Content: User Generated or sharing
Interactive: direct messages, comments etc
Key Characteristics
![Page 5: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/5.jpg)
![Page 6: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/6.jpg)
![Page 7: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/7.jpg)
![Page 8: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/8.jpg)
Social Media Overview?How Organisations Use Social
Media
![Page 9: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/9.jpg)
Source: About that first Tweet, 2013
![Page 10: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/10.jpg)
“All about me…”?
![Page 11: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/11.jpg)
Stories on social media
![Page 12: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/12.jpg)
News Reaction: Your Views
![Page 13: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/13.jpg)
Social Media Overview?Social Media Channels: Facebook and
![Page 14: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/14.jpg)
![Page 15: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/15.jpg)
“The world’s most popular social networking site where users can form a community of friends and interests. Users post status updates and engage with others by liking, sharing and commenting on their friends posts or messaging others”
Definition
![Page 16: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/16.jpg)
Facebook Newsfeed: What
excites you?
![Page 17: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/17.jpg)
Leveraging the power of the Facebook network to:
• Raise the visibility of your business • Create buzz around your issues, products
or service • Engage with people on Facebook
Facebook Marketing
![Page 18: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/18.jpg)
Social Media Overview?Setting Up a Facebook Page
![Page 19: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/19.jpg)
Profile
Page
![Page 20: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/20.jpg)
Facebook Groups
![Page 21: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/21.jpg)
![Page 22: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/22.jpg)
![Page 23: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/23.jpg)
![Page 24: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/24.jpg)
![Page 25: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/25.jpg)
![Page 26: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/26.jpg)
![Page 27: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/27.jpg)
Social Media Overview?Facebook Page Overview
![Page 28: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/28.jpg)
Social Media Overview?Facebook Fan / Audience
Overview
![Page 29: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/29.jpg)
• Advertising
• Upload a contact List to Facebook
• Identify audience on social media
• ‘Like’ client and audiences accounts
• Solus Email about Facebook Page launch
• Real time engagement
Ways to build your
communities
![Page 30: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/30.jpg)
Social Media Overview?Content and Engagement*
![Page 31: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/31.jpg)
Leveraging the power of the Facebook network to:
• Raise the visibility of your organisation • Create buzz around your issues or services
• Interact and engage with relevent people
Facebook Marketing
![Page 32: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/32.jpg)
EngagementContent
![Page 33: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/33.jpg)
Content Types: Examples
![Page 34: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/34.jpg)
Social Media Posts
![Page 35: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/35.jpg)
Events
![Page 36: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/36.jpg)
Your News
![Page 37: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/37.jpg)
External News
![Page 38: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/38.jpg)
Videos
![Page 39: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/39.jpg)
Photos
![Page 40: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/40.jpg)
Create and promote a Facebook Photo
Album
![Page 41: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/41.jpg)
Questions
![Page 42: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/42.jpg)
Events
![Page 43: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/43.jpg)
Social Media Overview?Storytelling on Facebook
![Page 44: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/44.jpg)
Native Storytelling. Engaging Around
Culture and News
?
![Page 45: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/45.jpg)
NB: Cultural Topics
![Page 46: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/46.jpg)
![Page 47: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/47.jpg)
Social Media Overview?Examples: Great Ormond St.
Hospital and Voltaire Diamonds
![Page 48: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/48.jpg)
Storytelling on Facebook
![Page 49: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/49.jpg)
Visuals
![Page 50: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/50.jpg)
Is it Interesting?
![Page 51: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/51.jpg)
![Page 52: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/52.jpg)
Encourage Feedback
![Page 53: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/53.jpg)
Always Topical
![Page 54: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/54.jpg)
Always Topical
![Page 55: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/55.jpg)
Questions / Canvassing
![Page 56: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/56.jpg)
![Page 57: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/57.jpg)
Why?
![Page 58: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/58.jpg)
![Page 59: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/59.jpg)
Social Media Overview?Recap: Facebook Content and Engagement
![Page 60: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/60.jpg)
Social Media Overview?
Top Tips Overview
Do your research and get your content right – before you start
Be topical, short, edgy and interesting – never boring!
Invest in Facebook advertising and promoted posts if you need to boost a campaign, profile
![Page 61: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/61.jpg)
Successful Engagement is About:
• Relevant and timely• Emotional appeal • Crowdsourcing – Ask questions, polls and
survey• Replies to posts • Sharing Content
![Page 62: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/62.jpg)
Facebook Content Exercise
Consider an upcoming campaign or event you are running.
• How might you build / grow your Facebook audience
• Brainstorm ideas on the types of content and posts you will use to promote it?
• What news or cultural stories might you use to interact with people / stakeholders
![Page 63: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/63.jpg)
![Page 64: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/64.jpg)
![Page 65: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/65.jpg)
![Page 66: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/66.jpg)
Exercise
Check out the Facebook Pages for:
• Play England• Mencap
Q. What kinds of stories do they talk about?
Q. How are they using different types of content?
Q. How to they engage with their fans?
![Page 67: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/67.jpg)
Social Media Overview? Twitter
![Page 68: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/68.jpg)
“Networking party, full of random people sharing news and views”
“Strangers can join in conversations….and not sound like a stalker”
![Page 69: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/69.jpg)
Definition
“Twitter is a social networking service that allows members to broadcast ‘tweets’ of up to 140-characters…..”
![Page 70: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/70.jpg)
Social Media Overview?Why Use it…?
![Page 71: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/71.jpg)
Discovery
Connection
Self Expression
![Page 72: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/72.jpg)
Discovery: Breaking News
![Page 73: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/73.jpg)
Connection
![Page 74: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/74.jpg)
![Page 75: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/75.jpg)
Self-Expression
![Page 76: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/76.jpg)
Social Media Overview?Twitter Demo
![Page 77: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/77.jpg)
Social Media Overview?How Organisations Uses
![Page 78: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/78.jpg)
“All about me…”?
![Page 79: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/79.jpg)
Marketing in the Moment
![Page 80: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/80.jpg)
‘We know this moment will happen……’
![Page 81: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/81.jpg)
Always On
![Page 82: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/82.jpg)
Retweeting Brand fans
![Page 83: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/83.jpg)
Real-Time Chat / Networking
![Page 84: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/84.jpg)
![Page 85: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/85.jpg)
Use of Trending Hashtags
![Page 86: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/86.jpg)
Hashtags and Integrated
Comms
![Page 87: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/87.jpg)
Social Media Overview?Exercise
![Page 88: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/88.jpg)
Exercise
Check out the Twitter Profiles for:
• Play England (@playengland)• Mencap (@mencap_charity)
Q. What kinds of topics do they tweet about?
Q. How are they using different types of content?
Q. What are the benefits for them using Twitter?
![Page 89: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/89.jpg)
Social Media Overview?Additional Social Media Channels
![Page 90: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/90.jpg)
![Page 91: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/91.jpg)
![Page 92: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/92.jpg)
![Page 93: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/93.jpg)
![Page 94: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/94.jpg)
![Page 95: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/95.jpg)
![Page 96: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/96.jpg)
Blog: A ‘web log’ – a regular online diary about a topic,
hobby, interest.
Blogs are set up by individuals who are passionate about
their subject matter. They encourage and respond to
comments from other people.
![Page 97: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/97.jpg)
![Page 98: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/98.jpg)
![Page 99: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/99.jpg)
![Page 100: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/100.jpg)
The Myth of The ‘Viral Video’
![Page 101: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/101.jpg)
“A viral video is a video that becomes popular through the process of internet sharing typically through video sharing websites, social media and email”
‘Viral’ Video
![Page 102: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/102.jpg)
“Viral” is something that happens to a video.
![Page 103: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/103.jpg)
![Page 104: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/104.jpg)
Social Media Overview?Video Options
![Page 106: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/106.jpg)
User GeneratedContent
![Page 107: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/107.jpg)
Social Media Overview?Production Options
![Page 108: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/108.jpg)
External Production
![Page 109: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/109.jpg)
In-House Video Training
![Page 110: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/110.jpg)
Social Media Overview?Marketing
![Page 111: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/111.jpg)
![Page 112: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/112.jpg)
Social Media Overview?Social Media Management
![Page 113: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/113.jpg)
Social Media Overview?Developing a Social Media
Plan
![Page 114: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/114.jpg)
“We really should be using And ”
![Page 115: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/115.jpg)
We think about the tools, but we should be thinking about…..
![Page 116: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/116.jpg)
![Page 117: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/117.jpg)
![Page 118: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/118.jpg)
Social Media Strategy – Summary
Resourcing, Management and Skills Training
Audience Mapping and Building
Social Media Networks – Selecting the right networks
Content and Tactics
Metrics – Analysing Success
![Page 119: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/119.jpg)
Win over senior Mgt – need to educate and get them to
understand social
![Page 120: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/120.jpg)
![Page 121: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/121.jpg)
Training and Continuous
Development
![Page 122: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/122.jpg)
Social Media Overview?Social Media Risk
![Page 123: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/123.jpg)
Main Social Media Risks for Organisations
![Page 124: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/124.jpg)
Social Media Policy
![Page 125: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/125.jpg)
Exercise
In a short paragraph define your social media strategy.
Think about the options for developing and posting great content. What types of areas might you promote / talk about on social media in the future……?
![Page 126: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/126.jpg)
![Page 127: Social media workshop 4 sept 2014 copy](https://reader033.vdocuments.net/reader033/viewer/2022061109/54507825af7959d40b8b6d7b/html5/thumbnails/127.jpg)
Paul McGarrity