SOCIAL SAVVY ‘SHROOMSNEW SOCIAL MEDIA TRENDS EVERY RETAIL RDN
NEEDS TO KNOW ABOUT
Kara Lydon, RD, LDN, RYT, on behalf of the Mushroom CouncilCarrie Taylor, RDN, Big Y
“We don’t have a choice on whether we do social media, the question is how well we do it.”- Eric Qualman, Author of Socialnomics
Social Media at Retail• Industry shifting spending to social
media• Top four: Facebook, Twitter, Email and
website • Exposure for different company areas• New traffic through coupons and
contests
What Do Shoppers Have to Say? • Expect retailer to have social media
presence • Want to follow their supermarket online• Use social media to discover new
retailers• Encourages them to visit the store• Want to see promotions & discounts,
new products, in-store events and recipes
New Trends: Instagram Takeovers
• Partner with influencer/company to “takeover” page• RDN takeovers for retailer accounts • Reach new audiences and increase
engagement• Set parameters and plan content• Unique hashtag• Ask questions to your audience
New Trends: Facebook Live
• Before:• Promote/schedule• Write down main talking points• Test set up and lighting
• During:• Engage! Ask shoppers questions• Be ready to improvise• Keep it 5-15 minutes
• After:• Promote • Leave relevant links in comments• Check back for questions/comments
New Trends: Hands and Pans Videos
• Quick, 30-60 second videos • Increase engagement for
recipes• Editing software or app• iMovie, Final Cut Pro, Filmora,
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Keeping Content Fresh Working with Brands
• Inspiration is all around – social media, stores, customers, daily lives• Brand partnerships – passive
to strategic • Retail Dietitian Toolkits
‘Shrooms are Social Savvy
• The “Aha” moment for non-mushroom and mushroom lovers alike • Easy meal solutions to shop for and make
at home• The Blend for shareable recipes and
demos• Natural tie-in for any nutrition
programming, weight management, diabetes, heart health, etc.
Living Well Eating Smart Facebook Live
How Do You Prove ROI on Social Media?
• Tracking # of fans• Pitching – number of redemptions• Embrace the shift
Social Resources
Connect with us! @Blenditarian
Take the Blenditarian Pledge
THANK YOU!KEEP IN TOUCH!
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