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SOCIALE NETWERKEN IN OVERHEIDSCAMPAGNES
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• Even opwarmen• Waarom zijn sociale netwerken belangrijk?• Hoe gebruik ik het in mijn campagne?
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1. Even opwarmen
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WIE VAN JULLIE ZIT ER OP ...?
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2. Waarom zijn sociale netwerken belangrijk?
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Bereik
1 500 000 Belgen
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Hoge betrokkenheid
- Je sociaal leven krijgt een platform :Je leert nieuwe mensen kennen Je spreekt er dingen af Je deelt er dingen
- Een zeer persoonlijk medium
! Ook juist voor opletten
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Een nieuwe generatie
- Jongeren hebben een aangeboren gevoel om met sociale netwerken om te gaan, het is een logisch deel van hun leven geworden
- De jongeren van vandaag groeien op
Net Natives
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Waarde van de boodschap
- Iets wat een vriend met je deelde, blijft vaak beter hangen.
- Een boodschap is belangrijker als ze van iemand komt uit je sociale omgeving.
Een sociaal netwerk is de ideale plek om dingen met elkaar te delen.
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3. Hoe gebruik ik het in mijn campagne?
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WE CAN SOLVE IT.Gebruik sociale netwerken op verschillende niveaus
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We can solve it- Global Warming campaign by Al Gore- Social integration: Target audience becomes (financial) sponsor
Campagne op Massamedia (spots)
Online campage(website – fb app)Money
Traffic generation
Activation
Financial Support
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2 types of online social integration
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1) Network fucntionalities on “corporate” site
groups events profiles
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1) Integration in existing social newtorks
using e.g. facebook
share do donate
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OBAMA is everywhere
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THE GIRL EFFECT Een campagne die mensen vraagt actie te ondernemen in sociale netwerken
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STA TRAVEL.Een sociaal netwerk als je primaire communicatietool
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STA travel
Part of STA travel website on facebook target audience
Facebook as central contactpoint
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Facebook Page
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As CRM tool
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Build your community using Facebook tools
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SENSOA –THE SEX CAMPAIGN.Een campagne heeft steeds zijn weerslag in sociale netwerken
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Online & OfflinePR
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Blogs
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Media
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