Download - Socially Responsible Marketing
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Socially Responsible Marketing (n):
A marketing strategy that grows for-profit business through partnerships with philanthropic and community
organizations.
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- Benjamin Franklin
“It is prodigious the amount of good a man can do if he
makes a business of it.”
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Is business still a dirty word?
Or is it a chance to make a difference one
dollar at a time…
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Why participate in SRM?
83% of consumers trust a company more if it is involved with Socially
Responsible Marketing.
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Why participate in SRM?
89% of consumers are likely to switch from
one brand to another if one is associated with a cause in which the consumer believes.
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Why participate in SRM?
80% of Young Professionals are interested in securing a job that has a positive
impact on the community in which they live.
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Why participate in SRM?
Two-thirds of the U.S. economy is driven by word of mouth… and
people talk about philanthropic stories, including the news.
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New Media has made consumers more aware
of who they do business with and not just what
that business does.
Why participate in SRM?
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Do you still think
business is a dirty word?
Make a profit. Make an impact.
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Socially Responsible Marketing
Join the Movement atwww.WillMarketforFun.com