Download - Socialmedia in Japan
Hot Social mediain Japan and its features
Arcarna Inc.May 2008
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Who am I?
NameName
ProfessionProfession
WorksWorks
Kazuhide HARADA
CEO of Arcarna, Inc.
7 books about social networking
Blog “Socialnetworking.jp”
Blog ”Socialmedia.jp”
Social media consulting
OtherOther Traveled 90 nations
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Socialnetworking.jp
http://www.socialnetworking.jp/
Since 2004 More than 3,000 entries About social networking
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Socialmedia.jp
http://www.socialmedia.jp
Since 2006 2,372 socialmedia
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Social Networking world in Japan
Function
Target
mobile PC
General
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mixi
http://mixi.jp
The biggest social networking service in Japan
12 million users (Dec/2007) Diaries, photos, movies, music, ne
ws, community… Since 2004 Mixi, Inc.
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Mo-ba-ge
http://mbga.jp
The biggest “mobile” social networking service in Japan
9 million users (Feb/2008) Games, news Since 2006 Active users:Teens (junior, high school students) DeNA Co.,Ltd.
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gree
http://gree.jp
The big “mobile” social networking service in Japan
4 million users (Feb/2008) Active users: mobile users Games, diaries. Since 2004 Gree. Inc,
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2ch
http://2ch.net
The BBS (bulletin board service) in Japan
600 million page views (April/2008) Since 1999 Anonymous
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Niconico doga
http://nicovideo.jp
The biggest video service in Japan 100 million page views (Feb/2008) Comments on video niwango. Inc,
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Zenryaku profile
http://pr.cgiboy.com/
The biggest profile introduction service in Japan
4 million users (Oct/2007) Simple Profile Rakuten
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kotonoha
http://kotonoha.cc
The unique voting service in Japan 10 million comments (Oct/2007) Multiple choice Personal service Vote hot or not
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Hatena haiku
http://h.hatena.ne.jp/
The big mini blog service in Japan Drawing function Hatena Star Hatena. Inc,
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Nounai maker
http://usokosearch.com/
The unique personality revealing service in Japan
600 million page views (Dec/2007) Since June 2007
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Anonymous Diary
http://anond.hatelabo.jp/
The blog service in Japan 163,365 entries(April/2008) Anonymous diary Hatena.Inc,
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OK wave
http://okwave.jp/
The Q&A service in Japan 3 million questions (April/2008) 1 million users (April/2008) OKwave.Inc,
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Characteristic 1: mobile
Many users prefer mobiles over computers.
100 million cell phones in Japan (Oct 2007)
Example: mixi, mobile, mobage
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Characteristic 2: anonymous
Japanese people prefer to be anonymous
They rarely publish their real names
Example: niconicodoga, 2ch, anonymous diary
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Characteristic 3: simple
Simplicity is the best Mixi is very simple compared to ot
her SN Zenryaku, you put your profile, tha
t’s all. Kotonoha, you click Yes or No.
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Characteristic 4: ask
Ask someone (usually strangers) anything important
This includes “my wife is going to have a love affair this weekend. What should I do?”
OK wave, 2ch, mixi
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SN trait 1: yominige@mixi
Yominige means “Read and run away” in Japanese
Reading friend’s diary, and adding no comments
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SN trait 2: imepu@mobage/2ch
Imepu(Image Play) means “role play” in Japanese
Role play through a social networking medium
Using Manga-like characters
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SN trait 3: mobakano@mobage
mobakano means “girl friend only in that SN” in Japanese
You pretend as if you both were girl friend / boy friend on the SN, and they rarely see each other offline.
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SN trait 4: anka@2ch
anka means “anchor (like Link)” in Japanese
“anka” is advice for your agenda from strangers.
You are #1. #1 may ask, “Tell me what I should do >>3”#3 will then reply.
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SN trait 5: kiseki no maimiku@mixi
Kiseki no maimiku means “connect with the man of destiny on SN” in Japanese
You say “your star sign,your type of blood, your cell phone and so on”, and connect with the exactly same one.
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