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Case studies in social media in healthcare
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Scripps Healthcare Scripps Health is a non-profit health care delivery network in San Diego, California, that includes:* 5 hospital campuses* Extensive outpatient care network* More than 2,600 affiliated physicians* Clinical research and genomic medicine
Facebook page
YouTube
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GSK Alli helps you achieve a healthy relationship with food. You'll learn all about nutrition and how food works, fitness, emotional triggers, and how to build the habits that lead to a healthy weight and a happier life.
Blogging Platform
• Connect with a purpose not selling directly. But building a brand.• Establish connection with a large number of captive people.
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Berocca – Bayer heatlcare Product centric marketing and site
Micro site
• Connect with a purpose not selling directly. But building a brand.• Establish connection with a large number of captive people.
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Johnson and Johnson If you wear contact lenses, ACUMINDER™ will remind you when it’s time to change your lenses, purchase new lenses, and even schedule your annual eye exam.
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McNeil Pediatrics™ ADHD Moms™ is a unique online destination where mothers of children with ADHD can hear directly from other moms about their experiences raising children with this condition
More than 15,000 fans coming together to discuss a particular issues, in the process increasing the brand recall of the company
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