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SOPHIE STEJDIR / LISA-MARIA NEUHOFER
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Young Lions 2013 MEDIA Competition
WHY ARE WE HERE TODAY?SONNE international- Generation of company partnerships in Austria- Efficient and integrated communication strategy
Target group:Austrian companies, interested in CSR,sufficient budget (minimum EUR 5.000,-)
Problem:Big companies know how to block unwanted requests Difficulties to reach relevant decision makers
Recommendation:Focus on Small and Medium-sized Enterprises (SME)30.000 SME in Austria, turnover EUR 10-50 M
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Young Lions 2013 MEDIA Competition
OUR INSIGHT
Human Resources
PR / Marketing
BossBoss
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Young Lions 2013 MEDIA Competition
OUR STRATEGY
The HR tool: Application letter with spelling mistakes- Direct mail to HR- Spread in social media- Publish as online banners and print ads
Extra benefit for PR: „Charity Hipster Event“- Direct contact with PR for cooperations- Event promotion via social media- Event video as additional PR material for companies
Direct contact with HR at career exhibitions
Call to action HR & PR:- Contact per telephone- Dispatch of company folders
Goal:Company sponsorship
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Young Lions 2013 MEDIA Competition
TIME TABLE & BUDGET
Sept. Oct. Nov. Dec. Jan. Feb.
1st Target group HR
2nd Target group PR
Direct contactat career exhibitions
Call to actionphone, company folder
„CharityHipsterEvent“+ video
Direct contactevent cooperation
Application letterDirect mail,
social media,online banner,
print ads
Call to actionphone, company folder
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Young Lions 2013 MEDIA Competition
LET‘S WRAP IT UP
Efficient and integrated strategy
HR and PR manager understand the benefits for their departments and become ambassadors
No spreading loss: Communication measures are aimed directly
Cost-efficient campaign:Mainly low-budget measurements