Download - Sosiale medier og Performance Marketing
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Sosial medier
&
Performance Marketing
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twitter: @carlchristianmobil: 91 51 76 67
Carl Christian GrøndahlProsjektleder Sosiale Medier
Synlighet
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Performance Marketing
Synlighet
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Søkemotoroptimalisering (SEO)
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Søkemotoroptimalisering (SEO)Annonsering (PPC/CPC)
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Søkemotoroptimalisering (SEO)Annonsering (PPC/CPC)Analyse & Strategi
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Søkemotoroptimalisering (SEO)Annonsering (PPC/CPC)Analyse & StrategiUtvikling og optimalisering av nettsider
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Søkemotoroptimalisering (SEO)Annonsering (PPC/CPC)Analyse & StrategiUtvikling og optimalisering av nettsiderMålbare resultater
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Vi skaper resultater på nett
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Sosial medier
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Bildet av Flickrprofilen «liako» -Publisert med lisensen Creative Commons Attribution-Share Alike 2.0 Generic.
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Bildet av Flickrprofilen «liako» -Publisert med lisensen Creative Commons Attribution-Share Alike 2.0 Generic.
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Bildet av Flickrprofilen «liako» -Publisert med lisensen Creative Commons Attribution-Share Alike 2.0 Generic.
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Performance Marketing
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Performance Marketing
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Performance Marketing
...handler ikke om online vs. offline
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Performance Marketing
...handler ikke om online vs. offline
...handler ikke om plattform
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Performance Marketing
...handler ikke om online vs. offline
...handler ikke om plattform
Men Hvordan du jobber med markedsføring
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Stikkord
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StikkordSegmentering
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StikkordSegmenteringResultatmåling
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StikkordSegmenteringResultatmålingKontinuerlig testing/optimalisering (skalbarhet)
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StikkordSegmenteringResultatmålingKontinuerlig testing/optimalisering (skalbarhet)Fleksibel budsjettering (basert på ROI)
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mediene er...
StikkordSegmenteringResultatmålingKontinuerlig testing/optimalisering (skalbarhet)Fleksibel budsjettering (basert på ROI)
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mediene er...personlige
StikkordSegmenteringResultatmålingKontinuerlig testing/optimalisering (skalbarhet)Fleksibel budsjettering (basert på ROI)
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mediene er...personligemobile
StikkordSegmenteringResultatmålingKontinuerlig testing/optimalisering (skalbarhet)Fleksibel budsjettering (basert på ROI)
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mediene er...personligemobileubegrensede datamengde
StikkordSegmenteringResultatmålingKontinuerlig testing/optimalisering (skalbarhet)Fleksibel budsjettering (basert på ROI)
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“Kilde: Synovate for NRK”
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Annonsering på Facebook
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Målre&ngogsegmentering
8des&nasjoner
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Målre&ngogsegmentering
2kjønn(8x2=16)
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Målre&ngogsegmentering
2kjønn(8x2=16)
2Aldersgrupper(16x2=32)
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Målre&ngogsegmentering
2kjønn(8x2=16)
2Aldersgrupper(16x2=32)
2sivilstatuser(32x2=64)
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Målre&ngogsegmentering
2kjønn(8x2=16)
2Aldersgrupper(16x2=32)
4byer(64x4=256)
2sivilstatuser(32x2=64)
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Målre&ngogsegmentering
2annonsebudskap(256x2=512)
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egypt grancanaria hellas kypros mallorca syden thailand tunisia Total
oslo_kvinne_18‐30_forhold_tekst1 33% 44% 22% 12% 5% 26% 14% 14% 20%
oslo_kvinne_18‐30_forhold_tekst2 17% 14% 8% 12% 0% 10% 15% 11% 11%
oslo_kvinne_18‐30_singel_tekst1 8% 2% 0% 3% 16% 14% 12% 4% 7%
oslo_kvinne_18‐30_singel_tekst2 11% 3% 1% 8% 5% 13% 6% 2% 6%
oslo_kvinne_31‐64_forhold_tekst1 32% 14% 31% 14% 24% 76% 49% 7% 34%
oslo_kvinne_31‐64_forhold_tekst2 6% 23% 14% 14% 8% 18% 28% 9% 16%
oslo_kvinne_31‐64_singel_tekst1 5% 31% 2% 1% 1% 3% 4% 3% 6%
oslo_kvinne_31‐64_singel_tekst2 42% 7% 19% 15% 7% 5% 9% 18% 17%
oslo_mann_18‐30_forhold_tekst1 10% 24% 3% 6% 9% 2% 9% 4% 9%
oslo_mann_18‐30_forhold_tekst2 22% 0% 0% 20% 10% 12% 10% 14% 12%
oslo_mann_18‐30_singel_tekst1 17% 1% 0% 4% 4% 3% 14% 6% 7%
oslo_mann_18‐30_singel_tekst2 10% 14% 7% 5% 0% 10% 4% 0% 6%
oslo_mann_31‐64_forhold_tekst1 28% 8% 10% 12% 8% 27% 23% 11% 18%
oslo_mann_31‐64_forhold_tekst2 7% 19% 13% 0% 12% 41% 38% 19% 20%
oslo_mann_31‐64_singel_tekst1 53% 5% 0% 42% 9% 22% 25% 0% 21%
oslo_mann_31‐64_singel_tekst2 0% 11% 21% 14% 11% 33% 7% 0% 12%
Op@malisering
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Målre&ngogsegmentering
Analyseogop&malisering
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ROI-uvikling
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YT-Hjørnet
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YT-Hjørnet
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Lite budsjett ($15 daglig)
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Lite budsjett ($15 daglig)ca 3 ordre daglig, ofte flere eksemplarer
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Manchester United Supporters Club
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Manchester United Supporters Club
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42
Engasjerer sine venner
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42
Engasjerer sine venner
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42
Engasjerer sine venner
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42
Engasjerer sine venner
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42
Engasjerer sine venner
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Analyser resultatene
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Takkformeg!
twiGer:@carlchris@anmobil:91517667
epost:carlchris@[email protected]
Synlighet.no–StørregledeavInterneG!