Download - Sourcing Internationally by Sarang Brahme
Sourcing Internationally: Insights And Strategies
India Sourcing
SourceConFebruary 7-8 2013
Atlanta, GA
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[email protected]@capgemini.comTwitter: @sarangbrahmehttp://in.linkedin.com/in/sarangbrahmehttp://magicsourcer.wordpress.comhttp://capgeminijobs.wordpress.com
Sarang BrahmeSocial Recruiting & Sourcing Training LeadCapgemini IndiaCSPS Level-1
Recruitment / Workforce Landscape of India
Historically part of HR. Now moving into specialization
$4.14 Billion Industry
21% Increase in past 4 years
Division: Permanent, Contract & Other Recruitment Solutions
65% of population is below 35 years of age
Average Attrition – 27% (Q1-2012)
IT / I
TES
Teleco
mBFS
I
Aviation /
Hospita
lity
Real Est
ateFM
CG
Auto / Man
ufacturin
g0
5
10
15
20
25
30
35
Attrition Percentage
Sourcing Channels
Sources of Hires in India
30%
35%
15%
20%
Recruitment AgencyEmployee ReferralsCampusOthers
Evolution of Sourcing
HR Generalist
RPO Entry
Introduction of Boolean / Internet Passive
Focused Sourcing Teams
Social Recruiting Teams
Internet / Social Media
Boom
Talent War
Increase in demand for Direct Hiring
Large MNCs entered into
India
Corporate Companies with Sourcing Teams in India
Hiring Managers & Candidates
What do Hiring Managers expect?
Quick Turn-around
Low Hiring Cost
Talent Pipeline
Market Intelligence
Candidates with Unique
Flavor
Candidate’s behavior / expectations
Candidate Mobility
Aspirations and Growth Compensation
Job Change Frequency
Work-Life Balance
Flavors of India Sourcing
•Mostly end to end.
•Sourcing training needs
Recruitment / Sourcing Structure
•Walk-In Drives
•Mass-Mails
Volume Hiring
•Over 800k candidates pass-out
•Divide Tier-I / Tier-II Skill
Freshers Hiring
•Test / Assessment Centers
Quality Matters
•Real-time Hiring
•Staff Augmentation
Manpower Needs
•Industry / Domain Expertise
•Value Added Services
•Skill-Ready workforce
Recruitment Vendors
•IT/ITES, Retail, Telco & FMCG, Sales & Marketing – good for sourcing
•Healthcare, Manufacturing, Education, infra – sourcing is a challenge.
Industries
•Maturity in Applicant Tracking Systems
•Social Recruiting – still on the runway
Technology
•Candidate Scrutiny
•Sourcer Vs Recruiter Dilemma
•Candidate Database Management
•Candidate Engagement
Challenges
•Better control over quality and quantity of candidates
•Cost Savings
•Employer Branding
Sourcing Vision / Strategy
A Phenomena called Walk-In Drive
Sourcing Potli
Sourcing Potli
Candidate References
Employee Referrals
Job Portals
Internal Database
Social Networking
Googling
Newspaper Adverts
Job Portals
Googling in India IndiaUSA
India Sourcing Stats
56% says Naukri is the best job portal followed by Monster at 12%.
33% of companies has an in-build recruitment system.
54% think their ATS should be better to meet their changing needs.
35% submits 5 to 10 candidates whereas over 40% submits 10+ on daily basis.
50% says they need to submit 4 to 7 candidates to get one closure.
40% of recruiters mentions that their offer to joining ratio is 75% and less.
80% feels boolean is the best way of sourcing
82% thinks that having a separate “Sourcing” function works best!
Social RecruitingThe India Story
Social Networking
India Demographics on Social Media
Total Users 62 million 18 million 17 million
Global Position 3 2
Penetration of population 5.35% 1.52% 1.44%
Penetration of online population 68.33% 19.98% 20.93%
India Social Recruiting Stats
Over 60% says that they either have not tracked or not hired a candidate through Googling.
57% mentions they have hired through LinkedIn. FB comes second at 19%.
36% uses LinkedIn Recruiter account.
Over 50% says their company has a Facebook Page presence.
63% says LinkedIn is not a job portal .
54% says they will invest in social media in 2013.
39% says Social Media will help to improve employer branding.
Capgemini IndiaA Sourcing Case Study
Full Life Cycle Recruitment
Sourcing Scheduling Offer Management Joining
KPI
Partnership Approach
Pre-Sourcing Post-Sourcing
Overall Hires (Yearly) 1000 10000
Sourcers 2 150
Direct Hires 77% 90%+
Time To Hire 60 Days 45 Days
Global Sourcing 0 20
Leadership Hiring 0% 95%
Social Media Presence 0 110k+ followers (18k candidates)
Technology 3rd Party ATS Proprietary. 1 million candidates
Excellence - Sourcing CoE
Capgemini Recruitment Team Tops the chart
Top Internal Recruitment Teams in India Top Global Sourcers List – By Irina Shamaeva
Source: http://www.socialtalent.co/resources/?p=4580
• Medhavi Misra• Sarang Brahme
Key pointers to building international sourcing
engines
Educational / Economic Structure
Industry
Local Job Portals / Social Media
Sourcing Training
Employer Branding Proposition
Candidate Engagement Channels
Technology Landscape
Client Expectations
Local Hiring Challenges