© 2012, SwervePoint, LLC 01/12

Carnival Cruise Lines

IDEA brief

project: Great Flip-Flop & Cruise Giveaway.

idea design & development: The flip-flop contest is part of an innova-tive campaign called Live the Carnival Breeze Life, designed to help consumers learn more about the tropical-infused “Fun Ship” while celebrating the island mindset and incorporating the Caribbean spirit into their everyday lives.

produce and deliver: At Carnival’s Facebook fan page, 65,000 Carnival “fun-atics” entered a chance to win the coveted Golden Flip-Flops and the grand prize cruise for two. 1,000 randomly selected contestants received a pair of special, limited-edition Carnival Breeze Flip-Flops for their participation. SwervePoint provided merchandising services, kitting, fulfillment, distribution, and data analytics.