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Spacetime marketingThe whens and wheres of customer experience
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You need to reach customers where & when they need you.
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The right message at the wrong time just isn't as effective as one delivered when your customers are most likely to act on it.
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It’s about understanding how customers function in space - their 'wheres', and in time - their 'whens‘.
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It then becomes easier to deliver them just the right message that encourages them to take beneficial action
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63% of brands don’t use real time data in marketing; 31% can’t
measure customer behavior at all.
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66% agree that technology creates new opportunities for brands to talk to customers, and
50% agree it is an essential element of new
market offerings.
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33% of customers are willing to receive mobile communications in-store, and highly engaged customers are more receptive.
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Effectively using customer behaviordata to shape real-
time marketing will go a long way to creating
highly engaged customers.
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Brands need to start with the technology that nearly every customer has on them nearly every moment of the day.
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Embrace the IOT and work on getting the customer data that makes reaching customers in the right place and time so much easier.
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