Transcript
![Page 13: Split Second Research - Voog. Beautiful websites that ...media.voog.com/0000/0038/5628/files/Oct 5 1400 Eamon Fulcher.pdf · Dove Press M Pantene. Associations with Brand A ... PANTENE](https://reader031.vdocuments.net/reader031/viewer/2022030412/5a9e109a7f8b9ada718d409e/html5/thumbnails/13.jpg)
Press C Dove
Press MPantene
Press the spacebar to walk
though the animation
![Page 17: Split Second Research - Voog. Beautiful websites that ...media.voog.com/0000/0038/5628/files/Oct 5 1400 Eamon Fulcher.pdf · Dove Press M Pantene. Associations with Brand A ... PANTENE](https://reader031.vdocuments.net/reader031/viewer/2022030412/5a9e109a7f8b9ada718d409e/html5/thumbnails/17.jpg)
Swiftly followed by the target…
If Dove is strongly associated with being
smooth, the time taken to respond to the Dove
brand will be FAST
Also, if Dove is associated with being smooth, the
time taken to respond to the Pantene brand will be
much SLOWER
The prime is flashed on the screen
SmoothPress CDove
Press MPantene
Press CDove
Press MPantene
Press CDove
Press MPantene
![Page 23: Split Second Research - Voog. Beautiful websites that ...media.voog.com/0000/0038/5628/files/Oct 5 1400 Eamon Fulcher.pdf · Dove Press M Pantene. Associations with Brand A ... PANTENE](https://reader031.vdocuments.net/reader031/viewer/2022030412/5a9e109a7f8b9ada718d409e/html5/thumbnails/23.jpg)
Save £1
Any 3 for 2
Any 2 for £2
Save 1/3
Original price
Post-offer price
![Page 32: Split Second Research - Voog. Beautiful websites that ...media.voog.com/0000/0038/5628/files/Oct 5 1400 Eamon Fulcher.pdf · Dove Press M Pantene. Associations with Brand A ... PANTENE](https://reader031.vdocuments.net/reader031/viewer/2022030412/5a9e109a7f8b9ada718d409e/html5/thumbnails/32.jpg)
32