Download - Sponsor Opportunities
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2010
This is How Racing Should Be!
World Challenge – the most exciting sports car war on the planet
No pit stops, no driver changes Races last one hour – fans stay
focused on the action All-out, door-to-door racing. Sprint
format guarantees it Professional drivers including Randy
Pobst and Peter Cunningham Thundering standing starts Double file re-starts
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This is How Racing Should Be! A showcase of performance-enhanced and race-
prepared cars Cars that fans identify with and drive and wish to
drive on the street Combined fields in excess of 50 cars Manufacturers include: Acura, Aston Martin,
BMW, Cadillac, Chevrolet, Dodge, Ford, Lamborghini, Lotus, Mazda, Mercedes-Benz, Nissan, Porsche, Subaru, Volkswagen, Volvo and others
World Challenge is Unique The only sports car series in North America using a standing
start
The only sprint format sports car series with multiple manufacturers
Only series reaching the 18-34 demographic by targeting the ever-growing sport compact and import performance marketplace
Series’ professional announcers have fans on their feet the entire race and deliver important sponsor messaging
Professional pre-race ceremonies with flag girls and National Anthem
Clean, colorful and well-prepared cars that deliver sponsor messaging effectively
Event Signage Available
2010 Opportunities
Title Sponsor
Presenting Sponsor
Pole Position Award
Number Boards
Rookie of the Year
Tailor Made Packages
Title & Presenting SponsorshipsCements your corporate brand in every visual and audible series reference
Virtual Ownership of the Series
Title and Presenting Sponsor benefits include:
• Entitlement recognition – de facto series ownership through branding• Prime location signage on every series race car• Broadcast and online media including social networking sites• On-site display• Event signage• VIP hospitality and event access• Print advertising, media/editorial coverage• Promotional materials including fan guide, spotters guide and poster• Fan and member database access• PR support
Title Sponsor Global naming rights to World Challenge,
virtual ownership of the series
Example: COMPANY X World Challenge
TV Usage “Welcome to Round 2 of the COMPANY X World Challenge Championship at Long Beach…”
Print Usage: “COMPANY X World Challenge stole the show yesterday at Mid-Ohio with…”
Presenting Sponsor Rights to presented by tagline in series
name and identity
Example: World Challenge presented by COMPANY X
TV Usage: “Coming up next – the start of Round 9 of the World Challenge presented by COMPANY X...”
Print Usage: “World Challenge presented by COMPANY X heads to Road Atlanta this weekend…”
Pole Position Award
Pole Position Award goes to the fastest GT and Touring Car qualifier
Example: Optima Batteries Pole Position Award
TV Usage: “Andy Pilgrim will start from the Optima Batteries Pole Position...”
Print Usage: “Andy Pilgrim took the Optima Batteries Pole Position Award this afternoon at Long Beach with a new track record….”
Number Boards Every World Challenge car with your
brand identity on the number plate
Every car has to have a number board, one of the best values in World Challenge marketing
Rookie of the Year Presented to the rookie with the most
points at the end of the season
Example: Bondurant High Performance Driving School Rookie of the Year
TV Usage: “We’ve got a tight battle for the Bondurant High Performance Driving School Rookie of the Year honors…”
Print Usage: “Eric Foss won the 2009 Bondurant High Performance Driving School Rookie of the Year Award in a hard fought battle..”
Tailor Made Packages Let us create a special program for you,
designed specifically to meet particular marketing objectives or tie into existing communications programs
Custom packages are available to fit your budget
Broadcast Inventories Available Television Broadcast
– Included and available commercial spots on race broadcasts
– Interviews with drivers/teams – recognition of awards
– Company rep: “Drivers start your engines!” From your friends at Toyo
Tires and Optima Batteries, Gentlemen Start Your Engines!
Broadcast Rundown In-broadcast graphics, signage
billboards, in-car camera opportunities
Limitless options
Toyo Tires Leaderboard
Specific Interviews
Event Sponsorship Title/Presenting sponsor of an event
Example: Toyo Tires Mid Ohio Grand Prix presented by Dish Network
Track signage, TV opportunities
Corporate hospitality available
Example: “Welcome to the Toyo Tires Mid-Ohio Grand Prix presented by Dish Network, round seven..”
More Marketing Opportunities Pit Boards Official
Sponsorships In Car Cameras Product
Placements Merchandising Car Corrals Media Ride
Along Day
Limitless Partnership Opportunities Print Ads in AutoWeek, RACER and more Fanguide Ads Autograph session naming rights and
giveaways Track presence and activation opportunities Website ads and contests Facebook and social networking
opportunities
Official Sponsors
Contingency Sponsors
Manufacturer Sponsors
Contact InformationPlease feel free to contact me at any time if you have any questions or would like additional information.
Scott BoveVP, Partnership DevelopmentWC VisionWorld Challenge Touring Car, GTS and GT [email protected]
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