Squeezing every last drop
of potential out of…
The Potential Rewards
• Forge lasting relationships in a community of similar minded individuals.
– Industry Authorities
– Potential customers
• Unique content ideas and sharing of ideas
• A soap box for displaying our content to a specific captive audience.
• The increasing importance of social signals.
So where do we Stand?
Ecobuild
The Eco Experts:Content is King!
• Ecobuild was a winner in so many ways…
– Unique quality content.
– Multiple areas where this content can be exploited.
– A great means of hitting the streets and building and nurturing valuable relationships for link building and content op’s in the future and now.
– Hopefully will underline the amazing power of video as a stellar use of resources.
And the Results…
93
398
Visual Storytelling
• “Visual storytelling is integral as a means of spreading a marketing message.”
• It’s now become an unavoidable but exciting part of the social networking landscape…
The Basics…
• An eye-catching cover …• Your way of shouting to the crowded hallway of content
you’re competing against.
• 851 x 315 pixels
• Get creative, focus on your brand identity and think about your target audience.
• However beware the wrath of Zuckerberg!• Price or purchase info
• References to FB features and actions
• Contact info
• Call to action
Stars, Pin and Hide
Star, Pin and Hide
• Star’s give your lovely posts a little boost.
• If you’ve something the world needs to hear then the pin’s your new best friend.
• Or if you want something slightly less desirable on your site to magically disappear…
Notes
Milestones
• Milestones of your brands history in 843 x 403 pixels
• Industry milestones to highlight your position as an expert and providing a valuable resource.
Apps
• Another means of providing exclusive content and engaging your audience.
• Promote different areas of your site with “Add to Favourites”.
• Sneakily dodge Facebook’s rules.
Creating Apps
• Facebook developer tutorials.
3rd Party Apps
• Tonnes of 3rd party FB page creation tools on the market.
• Comes at a price however free ones are available but with restricted features.
Community
• Build a community around common goals/causes/scandals.
• Monster Military
• Make use of events to provide a diary for your industry and once again provide the infrastructure for a community to grow.
Getting Stuck in
• Post at least twice a day.
• No Facebook page is an island, it’s a two way street.
• The devil’s in the detail.
• Brand identity is everything.
• Responsiveness is key to success.
• Just because “Content is King” doesn’t mean it has be yours.
• Developing your brand personality.
Content Ideas
• Let your audience see behind the curtain.
• Worst and best work experiences or asking people to record their journey.
That’s prettymuch it!
Just get out there, start talking and most importantly get
experimenting!
Thank you!• http://developers.facebook.com/docs/appsonfacebook/pagetabs/• http://blog.hubspot.com/Portals/249/docs/ebooks/guide_to_facebook_business_page_timelines.pdf• http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners/• http://www.pagemodo.com/• http://fanpageengine.com/
