Download - Srinivas seo
Thursday, April 13, 2023
Search Engine Optimization
(SEO)
Over view
BYS.SRINIVAS
• SEO is an act of to make a website rich for Search Engines and Visitors.
• SEO simply get the Website Ranking Higher.
www.netwidedesign.net Thursday, April 13, 2023
Your customers see your Advertisement or Listing when they Search
Credit card processing
Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )
Introduction to Search Engine Optimization
On page optimization
Off page optimization
SEO PROCESS
OVERVIEW OF STEPS IN SEO
1. Select and assign keywords2. Develop and post quality content3. Get quality inbound links using a good link
strategy4. Use your on page elements correctly5. Make your site usable for visitors6. Design and implement a comprehensive PR
plan
Tools to check popularity of keyword searches
Overture’s Keyword Selector Tool (http://inventory.overture.com)WordTracker.comTrellian’s KeywordDiscovery.comGoogle’s Keyword ToolGoogle TrendsGoogle Suggest
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SEO Basics.
Keyword Research
Keyword Popularity –According to
Google AdWords
Keyword Tool
Keyword Popularity –According to
Google AdWords
Keyword Tool
Keyword Popularity –According to
Google Trends
Keyword Popularity –According to Google Suggest
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- Competition Analysis : (Page Rank, links, paged indexed)
SEO Basics. ( Contd. )
Page RankLinks
Paged indexed
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On Page SEO
Page Structure and layout Title Tag and Meta tags
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On Page SEO ( Contd. )
Hx tags
H1 tag<h1> </h1>
H2 tag<h2> </h2>
Good content with correct keyword density
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UrlImg Alt tags
On Page SEO ( Contd. )
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Simple Sitemap -Google Xml sitemap
On Page SEO ( Contd. )
Robots.txt file
Decides which robots to allow in and which to exclude Site wide Directory-by-directory Page-by-page
Robots meta-tag
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- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.
- Below is a summary for a Website:
On Page SEO ( Contd. )
Thursday, April 13, 2023
Page Structure and Layout
Table Vs CSS (two column / three column layouts)
menu Content
Layout without table trick
Empty Cell
Content
menu
Layout with table trick
Instead of this You would get this
Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>
INTERNAL LINKING STRUCTURE
It’s not just about inbound links; internal links matter too
Your home page’s PageRank gets distributed to your deep pages by virtue of your hierarchical internal linking structure
Links are the currency of the Web as far as search engines are concerned; spend it wisely w/in your site Site hierarchy (tree structure) Site map
Good link text and body copy
Good link text and body copy
No link text or body copy
No link text or body copy
AVOID PAGERANK DILUTION Careful about having multiple URLs serving up the
same content Multiple homes for your content Multiple domains registered and resolving to your site abccompany.com vs. www.abccompany.com https:// version of your site Session IDs or User IDs in the URL 301 redirect them all to the definitive version of the page
Removed pages 301 redirect rather than 404
AVOID PAGERANK DILUTION
Example of multiple homes for the same content: Laura Ries’ blog
OPTIMIZE PAGERANK FLOW Link gain dissipates due to
Dynamic URLs Session IDs or User IDs in the URL Superfluous flags in the URL
Link gain is typically blocked by Links based in JavaScript, Java, or Flash Overly complex URLs (e.g. 7 parameters in the
query string) Forms (including pulldown lists) Temporary (302) redirects
OPTIMIZE PAGERANK FLOW
Manage the flow using “nofollow” on unimportant links <a href=“/privacy-policy.htm” rel=“nofollow”>
Does it flow? Tools to check Poodle Predictor
(www.gritechnologies.com/tools/spider.go) Server Header Checker SEOChat’s PageRank Lookup Do a “site:” search on SEOChat’s PageRank
Search
SERVER HEADER CHECKER
HTML IMPORTANCE Alt Tags Suggestions Logo:
http://www.omicsonline.org/images/omicslogo.png
Title: OMICS Publishing Group
Links Suggestions Change the name from “Journals” to “Open
Access Journals” then provide hyper link for the same to http://www.omicsonline.org/open-access-journals-list.php
target=”_blank” - Suggestions Some of the internal links are opening in
new tabs. Don’t use the target=”_blank” tag for internal links. All the internal links should be opened within the site only (same window).
Nofollow Suggestions Note: Apply rel=”nofollow” tag for all 3rd
party links (external links)
Canonicalization Issue http://omicsonline.org http://www.omicsonline.org http://omicsonline.org/index.php http://www.omicsonline.org/index.php
SEF Suggestion http://omicsonline.org/open-access-
journals.phphttp://omicsonline.org/browse.php
Localization (Google Places, Yahoo & Bing Local Listings):
BROKEN LINKS
http://omicsonline.org/gmp&gcp2012/
404 Error pages Duplication links Robot files Sitemaps Alt Tags Title Tags H1,H2 Tags 301 redirects And many more…
PDF FILES IMPORTANCE PDF files Optimization PDF files are not optimized in the current
website
HOW TO AVOID SEO “WORST PRACTICES” Target relevant keywords Don’t stuff keywords or replicate pages Create deep, useful content Don't conceal, manipulate, or over-optimize
content Links should be relevant (no scheming!) Observe copyright/trademark law & Google’s
guidelines
SPAMMING IN ITS MANY FORMS… Hidden or small text Keyword stuffing Targeted to obviously irrelevant keywords Automated submitting, resubmitting, deep
submitting Competitor names in meta tags Duplicate pages with minimal or no changes Spamglish Machine generated content
SPAMMING IN ITS MANY FORMS…
Pagejacking Doorway pages Cloaking Submitting to FFA (“Free For All”) sites & link
farms Buying up expired domains with high
PageRanks Scraping Splogging (spam blogging)
NOT SPAM, BUT BAD FOR RANKINGS Splash pages, content-less home page, Flash
intros Title tags the same across the site Error pages in the search results (eg “Session
expired”) "Click here" links Superfluous text like “Welcome to” at
beginning of titles Spreading site across multiple domains
(usually for load balancing) Content too many levels deep
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Off page Optimization
- Directory submission : A few important paid and free directories
Yellow Pages Submission
Local Directory submission
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Off page Optimization ( Contd. )
- Link popularity development
AWebsite
One Way Links : A site links to B site but there is no link from B to A
BWebsite
Two Way Links : A site links to B site and B site links back to A site
AWebsite
BWebsite
Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)
AWebsite
BWebsite
C
Main Website
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- Article submission
- Links from online Press Releases and Blogs, RSS Feeds
Off page Optimization ( Contd. )
Thursday, April 13, 2023
Social Search Optimization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
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Most common SEO mistakes
- Temporary redirect on home page
Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp
In such a case, it is quite difficult to promote www.remit2india.com.
Thursday, April 13, 2023
Most common SEO mistakes ( Contd. )
- Flash only website
- Click to enter website
- Ad hoc addition and deletion of pages
- Targetting one word or too generic keywords
- Unusual file extensions
.ift
Replace “?” with “/” and “=” with “-“ and “&” with “_” .
http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1
- Too many dynamic variables in website url