Download - Stanley Chia's presentation at eComm 2008
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Future vision of the mobile industryStanley Chia, Vodafone Group Research & Development
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Sand …
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A world of change around “Mobile Internet”
• New drivers• New players• New business models
• Mobile broadband networks and spectrum• Mobile devices• Made for mobile media• Security• Business models • Open innovation
A Complex Cocktail
• Worldwide industrial re-shaping• Accelerating change processes• Increasing competitive pressure
Turmoil in Wireless/Internet
Lifecomm
… a mixture of hurdles - and an abundance of opportunities…
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The disruption of IP communications
• Major industry changes• triggered by voice over IP • probably most disruptive technology in the
telecommunications industry to-date• open doors to new ideas (presence, IM, etc.)• enable richer communications
• The road towards full mutual interconnectivity• previously deployments of VoIP were isolated• users on separate VoIP systems can increasingly
communicate and share applications
• The trend is driven by user requirements• both consumer and enterprise spaces• cost reduction• seamless experience across all communication
systems (voicemail, IM, presence)
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Computers (with communication)
Sell goods, subsidise services
Broadband bit pipes
Best effort
Internet architecture
TDD radio technologies
LTE
• (Smart) Phones
• Sell services, subsidise goods
• Value added services
• Reliable and secure
• Telecoms architecture / interworking
• FDD radio technologies
Two routes to the wireless future
IEEE 802.16
IT Community Telecom Community
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A long road to convergence
• The European appeal of “4G” is weak at present
• Yet standards already considering the NEXT step!!
• “LTE+”, 802.16m, IMT-Advanced…
• We cannot afford to sustain fragmentation and divergence between the telecoms industry and the IT industry – the cost will never be low enough
Ultimately we need a single converged solution:• One physical layer across TDD/FDD and a common architecture• Minimum number of frequency bands for global coverage
• Verizon Wireless and China Mobile likely to move more quickly?
EV-DO
GSM, TD-SCDMA
HSPA Com
mon
sol
utio
n
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Meet the customers' needs
Drive collaborative innovation and openness: engaging with the Internet community• open source: Linux, Apache, Firefox• open APIs: Google maps, Flickr, Amazon• open licenses: Creative Commons, GPL• open behaviour: collaborative behaviour
e.g. Wikipedia
Shape the devices to delivery a mobile Web experience
• software becomes king• web runtime architecture• personalizing the Mobile Internet
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Tighter integration into the device and its applications…
Widget Evolution
• Personalised way to access the Web• widgets utilise standard Web technologies enabling
rapid time-to-market – weeks rather than months • provide personalised Web information at a glance
when on the move• enable users to self-serve their “long tail” of content
• Tighter integration into device and applications• widgets integrated into a device’s home screen
provide further personalisation• dynamic updating of Widgets on the home screen
provides instant access to Web data • device API access allows Widgets to connect with
the mobile’s data and functionality• API access allows widgets to be embedded in host
applications; e.g. a weather forecast embedded in your calendar
Improving experience: mobile widgets
Made for Mobile
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Think out of the box: new media
Printed Newspaper
“Works everywhere” connectivity
Dynamic content, continuous updates, interactivity
The connected eDevice
+ = The connected eNewspaper
Made for Mobile
++
=+
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• Develop a SIM based NFC technology framework and ecosystem
• SIM is the secure element
• SIM hosts service provider applications
• Ecosystem around trusted transaction manager
• Create new fields of applications
Made for Mobile
Building on the strengths of the SIM
Leverage strength: reinventing the SIM
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In search of the black gold …
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An eComm 2008 presentation –
http://eCommMedia.com for more