![Page 1: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/1.jpg)
@JustinPGH #FredNMT
Start with Text Messaging (SMS)
![Page 2: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/2.jpg)
@JustinPGH #FredNMT
I‘m Going to Cover...
How it Works
Why SMS & When
Case Studies & Examples
What to Do and What NOT to Do
Where to Start
![Page 3: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/3.jpg)
@JustinPGH #FredNMT
![Page 4: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/4.jpg)
@JustinPGH #FredNMT
Texting-In
TO: 21333
MESSAGE:
hou7
![Page 5: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/5.jpg)
@JustinPGH #FredNMT
The Opt-In Database
![Page 6: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/6.jpg)
@JustinPGH #FredNMT
Immediate Reply Message
FROM: 21333
MESSAGE:
Thanks for signing up! Show this message to your server for a free mini dessert and look for other great specials from Houlihan’s soon!
![Page 7: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/7.jpg)
@JustinPGH #FredNMT
The Opt-In Database
![Page 8: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/8.jpg)
@JustinPGH #FredNMT
The Opt-In Database
FROM: 21333
MESSAGE:
Brave the weather, come out to Houlihan’s, and show this message for buy one get one entrees. Tonight only! Reply STOP 2 stop
![Page 9: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/9.jpg)
@JustinPGH #FredNMT
More About SMS Marketing
We’re talking about opt-in, not spam
Your audience wants texts, of value
SMS marketing is similar to email marketing
![Page 10: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/10.jpg)
@JustinPGH #FredNMT
Why SMS? (and When?)
![Page 11: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/11.jpg)
@JustinPGH #FredNMT
Our Love Affair with Text Messaging
![Page 12: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/12.jpg)
@JustinPGH #FredNMT
Pew Research Center (Sep 2011)
3 out of 4 Americans send and receive text messages
1 in 3 prefer texting over talking
![Page 13: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/13.jpg)
@JustinPGH #FredNMT
It’s Not Just for “Kids”
![Page 14: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/14.jpg)
@JustinPGH #FredNMT
Active Mobile Phones in the US
99% - SMS Capable
40% - Smartphones
6% - Scanned a QR Code(comScore, June 2011)
![Page 15: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/15.jpg)
@JustinPGH #FredNMT
SMS and Smartphones
![Page 16: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/16.jpg)
@JustinPGH #FredNMT
SMS and Smartphones
![Page 17: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/17.jpg)
@JustinPGH #FredNMT
&
SMS & Smartphone Apps
![Page 18: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/18.jpg)
@JustinPGH #FredNMT
&
SMS & Mobile Websites/Video
![Page 19: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/19.jpg)
@JustinPGH #FredNMT
&
SMS & QR Codes
![Page 20: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/20.jpg)
@JustinPGH #FredNMT
&
SMS & Email
![Page 21: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/21.jpg)
@JustinPGH #FredNMT
Why Start With SMS?
Largest Audience
Cost-Effective
Builds Database
Helps Other Technologies
![Page 22: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/22.jpg)
@JustinPGH #FredNMT
When Does SMS Make Sense?
At Events
In-Store or On-Site
Traditional Media
Web and Alerts (sometimes)
![Page 23: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/23.jpg)
@JustinPGH #FredNMT
Case Studies & Examples
![Page 24: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/24.jpg)
@JustinPGH #FredNMT
At Events and In-Store/On-Site
Phones in Pockets
No more clipboards!
No more fishbowls!
It’s more fun
B2B Opportunities (tradeshows)
![Page 25: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/25.jpg)
@JustinPGH #FredNMT
At Events: AMA, Pittsburgh Chapter
![Page 26: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/26.jpg)
@JustinPGH #FredNMT
In-Store
![Page 27: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/27.jpg)
@JustinPGH #FredNMT
For Voting: South Side Soup Contest
![Page 28: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/28.jpg)
@JustinPGH #FredNMT
For Voting: South Side Soup Contest
12% participation with paper ballots
57% participation with SMS
![Page 29: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/29.jpg)
@JustinPGH #FredNMT
SMS and Traditional Media
Easiest call-to-action
Measures the media
Builds database from media
Cost-effective
![Page 30: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/30.jpg)
@JustinPGH #FredNMT
On the Radio: LASIK Surgery
“Text LASIK to 12345 for your chance to win free LASIK surgery”
![Page 31: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/31.jpg)
@JustinPGH #FredNMT
On TV: Chicago’s Shedd Aquarium
![Page 32: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/32.jpg)
@JustinPGH #FredNMT
On TV: Chicago’s Shedd Aquarium
SMS vs. Web Entries
52%
16%
16%
16%
SMS (FOX)URL (NBC)URL (ABC)URL (CBS)
![Page 33: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/33.jpg)
@JustinPGH #FredNMT
More Ideas
Capture data – email, zip code, etc.
Surveys & Feedback
Text-to-screen
Custom applications & alerts
![Page 34: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/34.jpg)
@JustinPGH #FredNMT
What to Do, What Not to Do
![Page 35: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/35.jpg)
@JustinPGH #FredNMT
Growing Your Database
The only two ways you can fail…
The incentive is not attractive
You didn’t promote the campaign well
![Page 36: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/36.jpg)
@JustinPGH #FredNMT
The Incentive
The more immediate the better
The bigger the better
Use the incentive to qualify!
![Page 37: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/37.jpg)
@JustinPGH #FredNMT
Promotion
Make it the focus
Clearly state incentive
Make sure you have their attention
![Page 38: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/38.jpg)
@JustinPGH #FredNMT
Using Your Database
The only way you can fail…
Your message isn’t valuable
![Page 39: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/39.jpg)
@JustinPGH #FredNMT
Using Your Database
Make the information or offer is timely
Exclusivity
“Show-Your-Phone”
Forward to friends
Links to mobile web, video, apps
![Page 40: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/40.jpg)
@JustinPGH #FredNMT
Where to Start?
![Page 41: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/41.jpg)
@JustinPGH #FredNMT
What You Need
SMS marketing platform
Shared shortcode
Keyword(s)
An incentive
A place to promote
![Page 42: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/42.jpg)
@JustinPGH #FredNMT
Measure & Enhance Traditional Media
![Page 43: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/43.jpg)
@JustinPGH #FredNMT
Your Next Event
![Page 44: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/44.jpg)
@JustinPGH #FredNMT
Capitalize on Missed Opportunities
![Page 45: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/45.jpg)
@JustinPGH #FredNMT
Do This -
![Page 46: Start with Text Messaging (SMS)...1 in 3 prefer texting over talking @JustinPGH #FredNMT It’s Not Just for “Kids” @JustinPGH #FredNMT Active Mobile Phones in the US 99% - SMS](https://reader035.vdocuments.net/reader035/viewer/2022081617/602227d0df1f3d1680179cdb/html5/thumbnails/46.jpg)
@JustinPGH #FredNMT
Questions?
[email protected]@JustinPGH412.334.6835
JA.TXT SMS Marketing Platformwww.jatxt.com