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THE STICKING POINT SOLUTION BY JAY ABRAHAM
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Is your business stuck during bad economy
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Do you want to know how to benefit from bad times?
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First you should know what is a “Stuck business”
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It is one that fails to Grow, Predicable every year, every
quarter, everyday
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One way of getting out from a stuck business is changing
the way you advertise
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Here are SEVEN step on how to change the way you
ADVERTISE
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No.1 Headlines
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It must be catching, and it must contain key
words or phrases that will pop from the page
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No.2 Propositions
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Distinguish your business from every other generic competitor
by addressing an obvious void in the marketplace that you alone can
honestly fill.
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No.3 Proof/credibility
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Provide substance for your claims, including client
testimonials, quotes from experts, and excerpts of media articles about your
product.
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No.4 Risk reversal
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Tell the client that you’ll offer a full
refund if they’re not satisfied.
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No.5 Call to action
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Tell them exactly what to do, why to do it, what benefits they
can expect from taking action- and what dangers or penalties will result from
delay. “Call now!”
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No.6 Bonus.
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A bonus on top of your alreadyfabulous product or service
proposition can only serve to further entice and
multiply sales.
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No.7 Summary
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Summarize your offer at the end of your ad website or e-mail.
This is the moment to “bring it home”: reiterate the problem you can solve,the benefits the buyer will gain, the
upside with no downside.
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After following this steps you can really unstuck your
business
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The End